I T E008 Bezar 091907

Building New Apps on the Force.com Platform

Howard Brown, CRC Health

Narinder Singh, Appirio

Eric Bezar, salesforce.com

IT Exec: Chief Innovation Officer

Safe Harbor Statement

“Safe harbor” statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements including but not limited to statements concerning the potential market for our existing service offerings and future offerings. All of our forward looking statements involve risks, uncertainties and assumptions. If any such risks or uncertainties materialize or if any of the assumptions proves incorrect, our results could differ materially from the results expressed or implied by the forward-looking statements we make.

The risks and uncertainties referred to above include - but are not limited to - risks associated with possible fluctuations in our operating results and cash flows, rate of growth and anticipated revenue run rate, errors, interruptions or delays in our service or our Web hosting, our new business model, our history of operating losses, the possibility that we will not remain profitable, breach of our security measures, the emerging market in which we operate, our relatively limited operating history, our ability to hire, retain and motivate our employees and manage our growth, competition, our ability to continue to release and gain customer acceptance of new and improved versions of our service, customer and partner acceptance of the AppExchange, successful customer deployment and utilization of our services, unanticipated changes in our effective tax rate, fluctuations in the number of shares outstanding, the price of such shares, foreign currency exchange rates and interest rates.

Further information on these and other factors that could affect our financial results is included in the reports on Forms 10-K, 10-Q and 8-K and in other filings we make with the Securities and Exchange Commission from time to time. These documents are available on the SEC Filings section of the Investor Information section of our website at www.salesforce.com/investor. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements, except as required by law.

http://www.salesforce.com/investor

http://www.salesforce.com/investor

Agenda

The joys of being an IT executive

Creating leverage with the Salesforce

platform

Demo: creating a simple app

Customer case study

Next steps

Q & A

The CIO Agenda 2007 Creating Enterprise Leverage

Improve business processes

Control enterprise wide operating costs

Attract, retain and grow customer relationships

Improve the effectiveness of the enterprise workforce

Expand use of information/intelligence in products and services

Deploy new business capabilities to meet strategic goals

Faster innovation (shorter product/service life cycles)

CIOs will need to find sources of enterprise leverage to raise performance and make their companies stand out in a crowded market.. “ ”

— Gartner Inc, Executive Summary: Creating Enterprise Leverage: The 2007 CIO Agenda

The IT Innovation Dilemma

Business Demands Innovation IT Constraints

Rapid customization of apps

Integrated business processes

Deployment of new vendor apps

Development of new custom apps

Backlog of requests

Limited internal resources & budget

Complex infrastructure to manage

Upgrades are expensive and risky

Agenda



platform


Customer case study

Next steps

Q & A

InnovationInfrastructureServices

Network

Storage

Operating System

Database

App Server

Web Server

Data Center

Disaster Recovery

ApplicationServices

Security

Sharing

Integration

Customization

Web Services

API

Multi-Language

Multi-Currency

Workflow

Analytics

Multi-Device

Messaging

Search

OperationsServices

Authentication

Availability

Monitoring

Patch Mgmt

Upgrades

Backup

NOC

IT

Why Are Customers Building Apps on Our Platform?

Innovation

Us

InfrastructureServices

ApplicationServices

OperationsServices

BusinessServices

YouUs

Create Any Database

Create Any User Interface

Create AnyBusiness Logic

Run On Our Infrastructure

Complete On-Demand Development Stack

Create any table

Add any field

Build any relationship

Security & sharing

Automatic tuning

Automatic backups

Automatic upgrades

Create Any Database

Data Validation

Audit History Tracking

Web Services

Stored Procedures

HTTP Callouts

Triggers

Complex Transactional Logic

100% Automatic Upgrades

Create Any Business Logic

Clicks

Calcs

Code

Immediate & time-based workflow

Escalation rules

Assignment rules

Email notifications

Automated task creation

Automated field updates

Reminders

Flexible routing options

Send SOAP messages to other systems

End-to-end approval processes

Create Any Workflow

Embed Any Mash-Up Use AJAX Anywhere

Create Any Button or LinkBuild Any Form

Introducing

Run your UI code on our servers …

Use Apex to build complex interaction logic …

Leverage our library of visual components …

..and run on different devicesQuickTime™ and a

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App Framework: Productivity, Not Plumbing

Core Services

Application Services

Application Framework

Operations

Traditional Platforms App Framework

Agenda



platform


Customer case study

Next steps

Q & A

Demo: Creating An Expense Tracking App

Department: Enterprise Wide

Key Requirements Enforce expense policies

Implement process controls

Meet compliance requirements

Key Benefits Eliminate costly error-prone manual

process

Enhance visibility of expense

spending by department

Agenda



platform


Customer case study

Next steps

Q & A

20

Howard A. Brown

VP Marketing, CRC Health Group

[email protected]

Narinder Singh

CMO, Appirio

[email protected]

mailto:[email protected]

mailto:[email protected]

21

CRC Health Group

22

Aspen Education - Ecosystem of the Business

Programs (Facilities)

Regional Sales

Educational Consultants

Potential Clients

National Resource

Center

InternetCRC Corporate

23

Acquisition Success - Instrument and Improve Sales, Marketing, Intake and Operations

MarketingInternet Network

Advertising

Public Relations

Tradeshows

Collateral

SalesClinical Professionals

Educational Consultants

Health Care

Legal System

Schools

RelationshipsReferral Sources

Resource Center

Cross-Referrals

Competition

AnalysisRevenue

Capacity

New Business

Best Practices

IntakeConversion Rates

Loss Reasons

Inquiry Pipeline

Follow-up

Census

24

Achievement of Business Objectives Required Successful User Adoption

“ [The CRM] has exceeded ALL of my expectations! This system has truly made my work flow smoother, has cut my reporting time in half and allows me to gather the data for my business strategy with lightning speed.”

Debbie Hopper, Western Regional Liaison, AEGBusiness Development

“ [The CRM] has exceeded ALL of my expectations! This system has truly made my work flow smoother, has cut my reporting time in half and allows me to gather the data for my business strategy with lightning speed.”

Debbie Hopper, Western Regional Liaison, AEGBusiness Development

25

The “CRCForce” Application Model

Massive Platform Usage

• 27 Custom Objects

• 400+ Custom Fields -

• 20+ S-controls

• 20+ Workflows

• 500+ Reports

• 50+ Dashboards Security and Multiple

Sharing Rules History Tracking Person Accounts Record Types / Page

Layouts API Integration eFax Integration

26

Demonstration

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Convenient User-Features and Behaviors

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100% User Adoption

Phase I Integration Complete

Expand Platform Usage

Reduce Reporting Time

Develop Intake Best Practices

Create Transparency into Multi Channel Marketing

Increase Census

100% User Adoption

Phase I Integration Complete

Expand Platform Usage

Reduce Reporting Time

Develop Intake Best Practices

Create Transparency into Multi Channel Marketing

Increase Census

Overall Goals and Results

Agenda



platform


Customer case study

Next steps

Q & A

5 Ways You Can Create Enterprise Leverage

1. Automate manual business processes

2. Meet compliance requirements with a few clicks

3. Improve collaboration in a distributed organization

4. Use reports & dashboards to provide the business

with real time intelligence on performance

5. Migrate and rationalize aging applications

What Type of Apps Are a Good Fit?Data and Process Centric Apps Are the Sweet Spot

Consumer

Internet

Enterprise

Department

Group

Content Data Process Transaction

When to Use PaaS?

Relational data

Forms

Reporting & Analytics

Workflow and Approvals

Audit and Compliance

Data Security and Sharing

What type of application is it?

Conclusion

The Force.com Platform is a great source of enterprise leverage

PaaS has many advantages over traditional software platforms

Sign up for a free ADN account today and try it yourself

Talk to your Account Exec or CSM about platform user licenses

Additional Resources

Apex Developer Network (ADN)

www.salesforce.com/developer

Successforce release guides

www.salesforce.com/products/summer07.jsp

Training & education programs

www.salesforce.com/services-training/education-services/public/

AppExchange directory

www.appexchange.com

http://www.salesforce.com/developer

http://www.salesforce.com/products/summer07.jsp

http://www.salesforce.com/services-training/education-services/public/

http://www.appexchange.com/

Agenda



platform


Customer case study

Next steps

Q & A

End of Presentation

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What are Customers Building on the Salesforce Platform?

Recruiting

IT and HR

Purchase Orders

Recruiting and Contract Management

Public Relations

The Salesforce platform is positioned to offer us an incredibly powerful foundation on which we can deliver enterprise-wide business applications.

CIO, Borland

I T E008 Bezar 091907

Business

Transcript of I T E008 Bezar 091907