I-Rode's pitch

i7 Summit - Global ConferenceTechnology, Innovation,

Entrepreneurship, and Society

i-RODE MicrosystemsInnovative Technology Platform

Vipin Sharma, President & Co FounderIRODE Microsystems- Europe121,Avenue Des Champs Elysees 75008 Paris+33 6 70 07 93 [email protected]@gmail.com

mailto:[email protected]

mailto:[email protected]

April 12, 2023 IRODE Microsystems Strictly Confidential and Proprietary

IRODE Introduction

Startup – originated in San Francisco bay area, California, USA - in Dec 2007

Mission - Provide “End-to-End Solution” for “High Quality” “On-Demand” entertainment for travelers in Trains Busses Ferries Aircraft

Niche market capitalization for content providers and Advertising agencies.

April 12, 2023 IRODE Microsystems Strictly Confidential and Proprietary 3

Train & Bus Travelers as customers

2. Entertainment & Connectivity

4. Comfort

3. Food

1. Travel speed &

PunctualityImportant when travel time is

2 hours or more (roughly)

What will a train & bus passenger pay for?


Customer Demand: Contemporary Life Style

IRODE targets to provide affordable entertainment and productivity platform for travelers Making travel an enjoyable experience through providing entertaining content.

IRODE’s offer – A passenger’s perspective

Each passenger has his/her own multimedia terminal High quality entertainment & Internet

Full rewind and fast forward DVD quality video and AC3 audio Interactive games – Can be played with co-passengers Internet and SMS facilities

Live Sports & News Delayed streaming (Currently used in internet based

video/ audio streaming)April 12, 2023 IRODE Microsystems Strictly Confidential and Proprietary

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Technical LandscapeEmail Class entertainment(Email & Casual internet

TV class entertainment (Broadcast) (DVD quality)

Full “On-demand” entertainment(HD quality video)

Bandwidth Requirement

8 kbps per user A train can be served

with as little as 128 kbps bandwidth (painfully slow) .

2000 kbps per channel For 10 channels need

20000 kbps

2000 kbps per passenger 1200000 kbps per train !!!

(for 600 passengers)(10 thousand time more !)

Quality of service (QoS) requirement

None (Data transfer) High QoS required: Cannot have breaks (Video and Audio)

High QoS required: Cannot have breaks (Video and Audio)

Available wireless technology solutions

CDMA, WCDMA and equivalent

Satellite based transmission or future technologies

No conventional wireless solution available

This is Challenging to achieve even for wired technology!!

Low quality High quality


Available solutions (Technical)

Email Class Entertainment

Couple of companies provide bits & pieces

Cheaper & Easier to implement

Custom repeater based solutions

Still in experiment phaseVery expensive

TV Class Entertainment

No solution for

trains/Buses

High cost

“On-Demand” Class Entertainment

IRODE has a solution

IRODE’s solution is affordable, high quality and futuristic


Value Proposition (Technical)

“Full on-demand” entertainment to

passengers

• Deliver bandwidth up to 3000000 kbps (3gbps) per train

• Full on-demand entertainment and interactive games

• HD quality video & AC3 audio

• Fast Forward, Rewind, Pause, Stop etc. capabilities

• Interactive games (can be played with co-passengers)

• Conventional email and internet

• In time we’ll introduce live sports, news , books etc.


IRODE content delivery to passengers

Wireless server also connects to a central control room wirelessly Only one central control room in a country Requires low throughput connection

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Wireless C

lient d

evices

Central Control room

Train coach

wireless iRODE Server

ContentProviders

Each coach has 45-80 iRODE video terminal or laptops Each coach has a wireless server with 2 haul wireless connectivity

Connects to video terminals wirelessly Each passenger gets independent connection with 3mbps

High bandwidth wireless connection


Progress

Technology

Prototype

Technology Demonstration Phase

Technology adoption through physical trial


FUNDING

Funded up to technical trial phase by Founders&PromotersCurrent valuation of I RODE Europe :€ 40 to

€50MDisinvesting 20% for business and applications

development phase

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Core Technology team (USA)


Gajendra Prasad Singh (San Jose, CA – USA)• Ex CTO of multiple organizations • > 25 patents & 6 international technical publications• Experience – 15 years including 10 years in Sun Microsystems Inc.

Garret Okamoto (San Diego, CA - USA)• President – Adaptive communication research Inc. • Consultant to NASA on communication research• Successfully started and sold technology company

Kevin Normoyle (San Jose, CA – USA)• Computer Architecture expert• Designed more than 5 generation of microprocessors• Experience: 25 + years

Haresh Shah (San Jose , CA – USA)• Sr. Director of Systems, verification and testing• > 20 years in Industry inc many start ups with more than 2 successfully IPOed

Madhu Narasa• More than 15 year experience• Expert in Software and application development


TRAINS &BUSES

CARRY 30% OF PASSENGERS GLOBALLY EACH YEAR TRANSPORT MULTIPLE NUMBERS

OF WORLD POPULATION PROVIDES A UNIQUE & FOCUSED CUSTOMER

BASE FOR : DIGITALMEDIA/ADVERTISEMENT&TRANSPORT COMPANIES ACROSS THE GLOBE


Captive audience

Passengers are looking for interesting activities on-board Easy to engage with (Involved audience) Captive audience

GREAT TARGETS FOR ADVERTISERS(Proven by many research)

PREMIUM RATES (MOST SOUGHT AFTER AUDIENCE)


Overall Value Proposition

An End-to-End, high quality entertainment and connectivity solution for

Passengers

and

A powerful, multi source revenue generating platformfor

Content providers &Transport Company


IRODE Solution from business perspective

Not just the highest quality entertainment for passengers

iRODE’s solution has built many powerful additional features that

Enable additional revenues for content providers & Transport Company!!

In addition

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