i-Phone app Marketi ngAnd Promoti on

Today’s Outline

• How to promote i-Phone app.• i-Phone app marketing and promoting

strategies.• About Social Media Marketing and their

strategies.• Revenue model.

Phenomenon of Marketi ng i-Phone Apps

• How will our app get noticed?• We can’t just throw our app on the App Store

and forget about it, it won’t work.• We need a marketing and promoting

strategies.

Marketing

SellingAdvertisi

ng

Sales Promotion

Direct Marketing

Publicity

Promoti on

e.g. Magazines, Banner

Advertising

Gv

e.g. Trade shows, holding contents & initiating customers

Sales Promotion

And e.g. Pitching articles to Magazines & writing& distributing press release etc..

Public Relations

e.g. It’s done face to face, as with business that hosts home parties, using the phone or web solutions

Personal Selling

Set out the infrastructure

• What is our app’s unique value?• Who is our target market?• Who is our competitors?• Segment our market.• Creating and Delivering marketing message.

what’s Unique about your App?

• Meaningful differences in our iPhone app compared to that of your competitors should be created and communicated to our target app buyer :

◦Product concept ◦Product design ◦Important features and benefits ◦Colors and graphics

Who is our target market ?

• How can we refine our understanding of our own customer base to help us with our unique selling proposition?

• Look at the issue from two angles: ◦Segmenting the market—dividing the existing

market up into sections or segments that may become new niches for our iPhone app sales

◦Targeted marketing—identifying the heavy users of our product so we can direct our marketing efforts more precisely to those users.

App Store Helps with Segmentati on

Who is our competi tors ?

• Gain a greater understanding of our competitors.

• Understand our competitor’s key messages and how we might revise our if needed.

• Identify areas of competitor strengths and weaknesses so we can more fully target our message and marketing campaigns.

• Compare pricing to help us understand where our fit in the consumer’s mind.

Word-of-Mouth

• Word of Mouth is a reputation-based form of marketing.

• Cool, spectacular, useful i-Phones apps will prompt others to recommend them.

• Always seek testimonials from customers and publish these in our App Store description and product website.

• Seek to obtain as many positive reviews on our app as possible.

What is social media marketi ng?

• Form of Internet marketing that seeks to achieve branding and communication goals through social networks.

• SMM seeks to do the following: ◦Website traffic to our app web site ◦Generate positive reviews ◦Get people talking about our app ◦Build your brand inexpensively

Leading Social Media Sites

• Twitter• Face Book• YouTube• Delicious• LinkedIn• Flicker• Digg• Reddit• Technorati • Srcondlife(3D)• Newsvine

Social Media

MarketingStrategies

Listen to conversation

Establish Share of voices

Set goals and benchmarks

Finding Bloggers and communities

Identity Influencers

Engage and Facilitate conversation

Measurements and ROI

5 P’s of B2B social media marketing

Policy , Plan , People , Persona , Patience

Revenue Model

• Sell a basic version for an initial price and then sell a full version for a higher price.

• Sell an online version of the app for an initial price and then allow the user to download data for an additional fee.

• Sell an ad-subsidized "lite" version and then offer a purchased ad-free version on the application.

• Create a content-sales space within your app, where you can sell extra content for an additional fee.

• Sell additional "consumable" digital content for an additional fee.

• Sell premium access to content.

Keep Bad Reviews Away

• Fix bugs immediately.• Answer all customer inquiries quickly and

kindly.• Get the reputation for good customer service.