"I Kan Haz Web Analitikz?"

(c) Wayne Kurtzman . . . With Thanks to

ICanHasCheezburger com for

I KAN HAZ I KAN HAZ WEB ANALITIKS!WEB ANALITIKS!

Wayne Kurtzman @WayneNHWayne Kurtzman @[email protected]@beyondthe.biz

© 2008 Wayne Kurtzman. Special Thanks to icanhascheezburger.com. Third Party copyrights retained by their original owner



A lot of companieshave no clue about

web analytics.




A lot of companiesmisread web behaviors.




With Thanks and Apologies toWith Thanks and Apologies to




47-million monthly page views




Why do you have a web site?




Customer & Business NeedsCustomer & Business Needs




3 Types of Site Funnels

• Sales

• Content

• SocialMedia




Social Media = Tricky Metrics• Engagement!

• No one way to measure engagement

• Some technologies aren’t measurement friendly

• Mobile devices aren’t measurement friendly




So, What to do?




Get An Analytics Package




KPIs: Key Performance Indicators

• Determine 3 or 4elements that define a successful visit.

• Focus on improving the factors that affect those KPIs.

• Customer/Business based.

# of Visits AOV

$ Sales

REGISTER

LTV

Page Visits Visit Length

Dialog

Email




Measure Everything




Learn How To Read It




Correlations of Confidence

• Not Correlations of Convenience

• Getting dark at nightdoes not cause bars to open

• Connect with someone who understands metrics




The Message

• Do what’s best for your customers and your business

• Remember: You are measuring behaviors• Get an analytics wizard• Keep KPIs aligned with business

processes and grounded in reality.• Nothing helps drive the right change or

kills an argument like an accurate, defendable number.




Thank you!

Wayne KurtzmanTwitter: [email protected]


"I Kan Haz Web Analitikz?"

Technology

Transcript of "I Kan Haz Web Analitikz?"