I Heart Walking
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Transcript of I Heart Walking
![Page 1: I Heart Walking](https://reader034.fdocuments.net/reader034/viewer/2022042719/568bdf4d1a28ab2034bc9649/html5/thumbnails/1.jpg)
2013 I Heart Walking REPORT
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MARKETING METHODS
WEBSITE The website included sponsor logos and were linked to a specific site or Facebook page.
www.recreation.ucla.edu/IHeartWalking
EMAIL Email blasts also included logos and links.
PRESS Campus newspapers and web newsletters were contacted for the event.
SIGNAGE Posted around campus: • Banners • Display monitors • Printed Signs
SOCIAL MEDIA Strong online presence. • Facebook
https://www.facebook.com/UCLARecreation
• Twitter https://twitter.com/UCLARecreation
T-SHIRT Shirts distributed to participants along with sponsor merchandise as gifts.
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PARTICIPANT DEMOGRAPHICS
TOTALS
3,684 Registered walkers over 4 days
301 UCLA units represented across campus.
80%
20%
Female Male
Gender
95%
5%
Staff Faculty
Affiliation
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PRIZE PREFERENCES
PRIZE PREFERENCES Participants selected their prize preference.
More than 7,400 prizes were selected
during registration process.
UCLA Employees enjoyed CBTL’s presence all 3 days during I Heart Walking. A great way to gauge the UCLA community.
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More than 100,000 emails sent across campus.
OPENING RATES
25% Before event (registration)
42% During event (daily reminders)
54% After event (shirt pickup)
40% more emails sent across campus compared to last year
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SIGNAGE EXAMPLES
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SOCIAL MEDIA
Facebook and Twitter presence for the event and our partners for over two weeks. https://www.facebook.com/UCLARecreation https://twitter.com/UCLARecreation
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MONDAY 907 walkers
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TUESDAY 984 walkers
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WEDNESDAY 757 walkers
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THURSDAY 1,036 walkers
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T-SHIRT DISTRIBUTION
1,275 T-SHIRTS Distributed with sponsor booths over two days.
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T-SHIRT DISTRIBUTION
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OUTCOMES
BECAUSE OF YOUR PARTICIPATION…
Bridging together sponsors and UCLA employees through interactive engagement. Increased the number of UCLA employees attending the events which ties into UCLA’s Healthy Campus Initiative.
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MORE OPPORTUNITIES
Here are other ways you can engage with the community here at UCLA:
• Title sponsor • Grand Prize sponsor • T-shirt sponsor • Coupon distribution with emails and during
registration • Booth display indoors and outdoors • ‘Learn at Lunch’ sessions • Student events (i.e BruinFest) • Employee events (i.e I Heart Walking) • Community events (i.e Jazz-Reggae Festival) • Participation at multiple events • Year long sponsor opportunities • Contact to other PAC-12 campuses
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Thank you
Looking forward to working with you again soon!
KIRAN MISTRY C: (310) 678-4556 E: [email protected]