The contents page covers 2 pages and consists of five different divisions such as ‘cover story’, ‘features’, ‘people’, ‘lifestyle’ and ‘et cetera’. The ‘cover story’ section is the first and at the top of the page. This would entice the audience as it would show the story that featured on the front cover of the magazine which would have originally enticed them into buying the magazine. By showing this first on the contents page the audience can easily navigate the page which would appeal to the target audience who would be students/creative professionals that wouldn’t want to waste their time searching through pages. This is followed by the section ‘features’ which would appeal to the audience as it shows them what’s new and exciting in the magazine. It would also appeal to the target audience as fashion, film and music are industries that are constantly evolving with new and upcoming talent being regularly released the audience would want to see this ‘featured’ in the magazine. In the ‘people’ section of the magazine the cover line ‘Alexa Chung’ is shown. This would appeal to the audience as it shows the magazine has pages dedicated to the most important people in film, fashion and music industries. Alexa Chung is a well known model who would appeal to a young audience (primarily women) who would aspire to be like her. The ‘lifestyle’ and ‘et cetera’ sections of the contents page show that the magazine is not short of content which shows the audience that they’re getting their money’s worth from the magazine as it not cheaply priced.

The title- The title ‘contents’ at the top of both pages is in a black banner written in a white capitalised font. The white font contrasts against the black banner which makes the title stand out so it’s immediately clear that these pages include the contents of the magazine.

Layout- The magazine’s layout is simple and organised which is a typical convention for a music magazine layout. It’s split into sections which makes it easy for the reader to locate the pages they’re looking for/want to read first. However, this layout also breaks conventions as the title isn’t at the top of the page which is a common feature of most music magazines. Instead, the title is placed underneath images which are at the top of the page. Also, the images aren’t given captions/cover lines, they only have their pages numbers on them. This shows that i-D magazine knows that its audience are knowledgeable in it’s genre and the images are enough to entice them to want to read the pages. The pages also consist of an unusual/unique multi-coloured spiral pattern at the side of each page. This could be to show how the magazine differs from others, further appealing to a creative audience would be attracted to this artistic effect. It could also represent the magazines audience who would be free spirits that enjoy the ‘spirals’ and ‘turns’ that life takes. The different colours brighten up the page and could represent the audiences ‘colourful’ personalities.

Font- The font used is consistent throughout the pages but in different sizes in order to attract the audiences attention. The titles for each section on the contents page are in capitals and bigger than the text underneath them. This shows that the font is used to grab the audiences attention to the different sections within the magazine, therefore the reader can find the general topic that appeals to them most first and then find the page they’re most interested in. By keeping the font the same throughout the pages it shows consistency which keeps a professional look to the magazine.

Colour scheme-Both pages stick to having a white background and black text. This a typical colour scheme for most music magazines as allows the reader to navigate the page with ease. The black text contrasts against the white background making the text easy to see and read. Black and white are also simple colours which make the ‘spirals’ at the side of the page more effective as they stand out and add ‘life’ to the page which would relate to the issue stated on the front cover of the magazine ‘the lovers of life issue.’