I-cluck Project Plan

7/31/2019 I-cluck Project Plan

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T.S.M.K.

SOLUTIONS

Group 1Wisdom Business Star


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Alarm clock

Helps people wake up without the frustration

This device actually mimics the rising sun

i-ClucK


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OUR VISION: Our vision is to be an affordable solution provider for

tomorrows home today


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OUR Mission: Our mission is to provide people with a group of

ingenious products that makes them feel bright andhappy every day, quiet simply its to put a smile on ourcustomers face


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Marketing i-cluck

FlowAnalysis of the product via 4 Ps

Marketing strategy

Going to Blue Ocean


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Price A semi-luxury good.

Target crowd being 15-45 segmented.

C.S.R. - Creating a employee community to sustainand utilizing profits to uplift employee lives.


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Promotions Paper, TV and radio adverts initially.

Get the BUZZ!!...Creating the hype

Demonstration booths near sales outlets pre-launch

Lastly moving on to community trading, socialnetwork based adverts, with more emphasis on theemployee benefit.


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Monopolistic competition Vital sales within the first few months.

Product life span will be less then a year.

November season for accelerated sales.

Have to upgrade or give new products to survive inthe market. Will gather feedback extensively from thecurrent product.


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Place Easy, convenient locationsretail outlets,

supermarkets, demonstration booths.

Impulse buying

Free giveaways during TV radio promotions.


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Competing strategy Differentiator

Not just alarm clocks

Energy saving designo High efficient lights

o Latest technology

o Eco friendly built


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Getting to Blue Ocean Initially no competition since no product exist yet.

Solutions are for overlooked areas integrations inday to day life.

Making technology affordable, not just high profits.


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i-cluck Financialflow Cost Classification Accounting policy

Funding

Financial statements


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Cost ClassificationCost

Capital Cost Operating Cost


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Accounting Policy

LKAS 16: Property, plantand equipmentLKAS 17: Leases

LKAS 18: Revenue etc.


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Funding


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Projected Incomestatement

Sales 104000000

Cost of sales 60000000

Gross profit 44000000

Other Income -

Administration expenses 16000000

Sales and DistributionExpenses

6000000

Other Expenses 2000000

(24000000)

Net Profit 20000000

d l Sh


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Projected Balance Sheet

Assets Liabilities and Equity

Current Assets Liabilities

Inventories 5000000

Recievables

Cash Accounts Payable

bank 10000000

TOTAL CURRENT ASSETS Equity

Fixed Assets Start-up Funding 100000000

Land & Building 40000000 Retained Earnings 20000000

Machinary 20000000

Vehicles 30000000

Solar Power system 5000000

Total Fixed Assets Total Equity 120000000

TOTAL ASSETS 120000000 TOTAL LIABILITIES AND EQUITY120000000


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Projected Cash FlowOpening balance _

cash 100000000

revenue 104000000

Cash inflow projected for the year 204000000

purchases 60000000

Administration expenses 15500000

Sales and Distribution Expenses 5500000Other Expenses 2000000

(83000000)

Ending balance 121000000


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C S R Pooling of unskilled labor from abled and disabled.

Geographically placed in a rural area to provideskilled employment.

Use recyclable materials and power sources for ecofriendly operation.

The business will involve in employee s personal livesto uplift their social status.

Numerous schemes to benefit employee to improvetheir lives, such as scholarships to their familymembers.


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Human ResourceManagement


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Aim to hire disabled people and thus would ensuretheir wellbeing and would see their basic needs aremet

The factory as well as the offices would have moderncafeterias and as such would ensure the employeesget wholesome meals every day


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As we have an interest in the employs we

wellbeing we would also be giving themaccommodation within the factory premises.


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Sustainability


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Strengths:

Our carbon foot print would be greatly reduced aswe would have sky lights on the factory ceilings.

We would also employ the use of LED bulbs, thesebulbs are extremely efficient and reduces the

electricity costs dramatically.


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Opportunities:

Internal R&D will help to venture out to othersegments.

Initial capital will help to reduce bank commitment.

No competition in the market.


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Threats:

Market not responding to the product.

Cheaper alternatives might hit the market.

Complementary products sales drop.

Internal R&D leaking to others.


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Conclusion

Thank you

Group 1Wisdom Business Star

I-cluck Project Plan

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