I Can See Clearly Now - eTourism Summit · I Can See Clearly Now: Driving Better Insights Using AI...
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DATANAUTIX WWW.DATANAUTIX.COM October 8, 2019 I Can See Clearly Now: Driving Better Insights Using AI 1
Transcript of I Can See Clearly Now - eTourism Summit · I Can See Clearly Now: Driving Better Insights Using AI...
DATANAUTIX
WWW.DATANAUTIX.COM October 8, 2019
I Can See Clearly Now: Driving Better Insights
Using AI
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Developed a powerful destination marketing platform
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1. Introduced Flip.To to our local accommodations2. Created a DMO model and connected the early adopters3. Evolved the platform to include most of our partners4. Wrapped it up with enterprise analytics - market level
data5. Drive higher conversion with our marketing efforts
Path
• Collaboration• Shared Objectives• Improved Results• Greater Clarity - Actionable Insights
Connected Architecture
YOU ARE…
“trying to tell the future”
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6” 3 lb 100billion
THE PLAYGROUND�6
READ WHAT IS IN YOUR
CUSTOMERS’ MIND
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MEET ANAYOUR
AI-POWERED CONSUMER
INSIGHTS ENGINE
SHE READS SHE INTERPRETS SHE FINDS
QUICK! USEFUL! INSIGHTFUL!
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“You ate at our restaurant.
Please rate your experience.”
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“What did you like about your overall stay at
our hotel?”
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“How could we improve your
experience with our
destination?”
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“TELL US WHAT’S
ON YOUR MIND”
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THIS ISWHEN YOU PULL YOUR HAIR OUT…
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THIS ISWHEN YOU PULL YOUR HAIR OUT…
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…OR YOU TURN TO
AI and ANA FOR HELP.
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CASE STUDY
MYRTLE BEACH
August 2019
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GETTING INSIDE THE VISITOR’S MIND
August 2019
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GETTING INSIDE THE VISITOR’S MIND
Would you recommend Myrtle Beach? What did you like?
What could we improve? Share a photo and a caption.
August 2019
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UNCOVERING THE VISITOR’S EXPERIENCE
August 2019
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UNCOVERING THE VISITOR’S EXPERIENCE
Overall ratings are HIGH!!
August 2019
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UNCOVERING THE VISITOR’S EXPERIENCE
56% loved their experience!!
Ana automatically groups together words that “seem” to represent a similar concept.
In this case they are an expression of the experience.
August 2019
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UNCOVERING THE VISITOR’S EXPERIENCE
What are they talking about?
August 2019
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WHAT MAKES EACH OF YOU UNIQUE?
August 2019
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WHAT MAKES EACH OF YOU UNIQUE?
VIRGINIA BEACH (4.5) 1. “nice, long” boardwalk (30% vs. 15%) 2. Bike “separate path, rent” (8% vs. 2%) 3. “see, watch, swim” dolphins (6% vs. 2%)
MYRTLE BEACH (4.5)
1. Can “find, collect” sea shells (7% vs. 4%) 2. “great, many” restaurants (13% vs. 9%) 3. “great, mini” golf (6% vs. 1%)
DAYTONA BEACH (4.4) 1. Car “park, drive” on the beach (195% vs. 2%) 2. “white, soft, packed” sand (27% vs. 17%) 3. “nice, awesome” pier (7% vs. 2%)
OCEAN CITY BEACH (4.6) 1. Clean “beach, sand” (52% vs. 30%) 2. “great, fun” boardwalk (29% vs. 14%) 3. “attentive, friendly” lifeguards (13% vs. 6%)
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Sanjay Patel CEO
407.619.3411
www.datanautix.com
Scott Schult Executive Vice President Marketing
843.916.7298
www.visitmyrtlebeach.com
