I AM NIKON
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Transcript of I AM NIKON
![Page 1: I AM NIKON](https://reader034.fdocuments.net/reader034/viewer/2022052301/542e8be8219acdf5478b4ba2/html5/thumbnails/1.jpg)
NIKON
3mpv Associated for
I AM
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I AM GOAL
GOAL
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GOAL
BRANDING
o Brand building: associare Nikon a un insieme divalori e idee attraverso le immagini
o Consolidare la leadership nel settore fotograficoo Trasmettere ad un ampio pubblico l’idea per cui
LA FOTOGRAFIA È NIKON
3mpv Associated for
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I AM THE TARGET
THE TARGET
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PIANIFICAZIONE SU AD PLANNER
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TARGET GENERALE
o Donne e Uomini
o Italia e lingua italiana
o Età: 25 - 54
o Reddito: 18.000 - 36.000
o Istruzione: liceo, università, laurea
8,1 MILIONI3mpv Associated for
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I AM THE CORE
THE CORE
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CORE TARGET
o Donne e Uomini
o Italia e lingua italiana
o Età: 25 - 44
o Reddito: 18.000 - 36.000
o Istruzione: università, laurea
2 MILIONI3mpv Associated for
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I AM SITE ANALYSIS
SITE ANALYSIS
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WEB SITE ANALYSIS
o YAHOO.IT
o VIRGILIO.IT
Portali
o REPUBBLICA.IT
News
Altri
o ILMETEO.IT
o FLICKR.COM3mpv Associated for
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Yahoo.it 1 LEADERBOARD E 1 SQUARE BANNER
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1 OVERLAY Virgilio.it
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Virgilio.it 1 TOTAL LOOK E 1 SQUARE BANNER
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Repubblica.it 2 MANCHETTE E 1 SQUARE BANNER
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1 SQUARE BANNER E 1 BOTTONERepubblica.it
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Ilmeteo.it 1 STRIP, 1 SQUARE BANNER E 1 BOTTONE
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Flickr.com 1 SQUARE BANNER
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RESULTS
I AM RESULTS
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YAHOO.IT
o Utenti in target: 3,8 Milioni
o Composition Index: 130
o Impressions acquistate: 22,4 Milioni
o Costo: 89.600 €
o Bacino: 10%
o Reach: 34,8%
3mpv Associated for
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VIRGILIO.IT
o Utenti in target: 3,2 Milioni
o Composition Index: 140
o Impressions acquistate: 26,133 Milioni
o Costo: 104.533,33 €
o Bacino: 14%
o Reach: 29,3%
3mpv Associated for
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REPUBBLICA.IT
o Utenti in target: 1,8 Milioni
o Composition Index: 130
o Impressions acquistate: 13,650 Milioni
o Costo: 95.550 €
o Bacino: 13%
o Reach: 16,5%
3mpv Associated for
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ILMETEO.IT
o Utenti in target: 1,6 Milioni
o Composition Index: 130
o Impressions acquistate: 4,363 Milioni
o Costo: 6.545 €
o Bacino: 11%
o Reach: 14,8%
3mpv Associated for
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FLICKR.COM
o Utenti in target: 52 Mila
o Composition Index: 160
o Impressions acquistate: 2502 Milioni
o Costo: 3.753 €
o Bacino: 20%
o Reach: 4,8%
3mpv Associated for
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REACH CAMPAGNA
o Utenti netti: 7,839 Milioni
o Totale target: 8,1 Milioni
o Reach Campagna: 96,8%
3mpv Associated for
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SCELTA E POSIZIONAMENTO BANNER NIKON
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Yahoo.it 1 LEADERBOARD
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Virgilio.it
CHIUDI X
1 OVERLAY
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Repubblica.it 2 MANCHETTE
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Ilmeteo.it 1 TOTAL LOOK
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Flickr.com 1 SQUARE BANNER
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I AM THE BILL
THE BILL
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TOTAL COST
o Costo YAHOO.IT: 89.600 €
o Costo VIRGILIO.IT: 104.533 €
o Costo REPUBBLICA.IT: 95.550 €
o Costo ILMETEO.IT: 6.545 €
o Costo FLICKR.IT: 3.753 €
299.982 €3mpv Associated for
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THE KEY
I AM THE KEY
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KEYWORDS
Fotocamere Reflex Nikon
Fotocamere Reflex Alta Definizione
www.nital.it/reflex
Nikon Compatte Digitali
Fotocamere da 10 a 15 megapixel
www.nital.it/compatte
Fotocamere digitali reflex
Nikon
Fotocameremegapixel
Nikon
Fotocamerecompatte
Nikon
3mpv Associated for
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WE ARE 3MPV
3mpv Associated for
MICHELE BELLOMONTEMASSIMO DELLE DONNE MANUELA TREROTOLA
PAOLO RAZZANOVIVIANA POMELLA
Thanks!