I A M Vietnam Introduction
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INTRODUCTION Institute of Applied Marketing (I.A.M)
Transcript of I A M Vietnam Introduction
INTRODUCTION
Institute of Applied Marketing (I.A.M)
I.A.M includes three divisions
I.A.M Marketing StrategyI.A.M Marketing ResearchI.A.M Sales & Distribution
“APPLIED” IS OUR KEY WORD
Main consulting sectors : Integrated Business Strategy Brand Building Strategy Integrated Marketing Plan Annual Marketing Operation Plan Supporting customers in
implementation
of strategies and plans.
IAM Applied Marketing Strategy Consultancy
I.A.M Marketing Training is the leading trainer of Brand Marketing Courses in Vietnam.
The well-known courses Building Brand Leadership Market Research For The Best Decision Making Successful Marketing Strategy Sales management Leadership
And tailor-made courses to meet the needs of various organizations
IAM Applied Marketing Training
BankInvest Group, one of the leading, independent asset management in Denmark. The Group has a total of more than 10 billion euro under management.
Private Equity New Markets II (PENM II): a USD 150 million fund established by BankInvest in 2008. - offers equity capital and strategic partnership to Vietnamese growth companies.
Since November 2008, I.A.M. Vietnam became the strategic partner of BankInvest – PENM in providing consultancy and training services for its invested portfolio
IAM Vietnam – A Strategic Partner of BankInvest (Denmark)
I.A.M SALES & DISTRIBUTION
I.A.M Sales and Distribution is founded for specializing consultancy and training service in sales and distribution sectors.
Together with I.A.M Marketing Strategy to provide the comprehensive training and solutions for customers including :
Sales and Distribution Management Trade Marketing Management New Product Launch Distribution and Sales Management Skill Training Trade Marketing Management General Trade Management Modern Trade Management Professional Sales Supervisor
Foundation
I.A.M MARKETING RESEARCH
I.A.M Marketing Research which was established in 2004 is a division of I.A.M Vietnam
I.A.M Marketing Research’s mission is to provide marketing research services for the best marketing decisions.
Foundation
I.A.M Marketing Research
An official member of ESOMAR (The World Association
of Opinion and Marketing Research Professionals)
Head by a senior Vietnamese researcher with extensive
experience working in global leading research firm Nielsen,
exceptional Moderation and Insight skills, combined with wholistic
& ‘big picture’ approach for business-oriented recommendations
Full array of customized Qualitative | Exploratory research:
Usage & Attitudes Motivational research Lifestyle research Concept test TVC/ STB test Shopper research
Quantitative research as and when needed for
Consultant packaged projects
Research Services
Depending on specific research objectives, we will consult
Clients with the most efficient research approach
The Qualitative Methodological Tool Box
Focus group discussions
Observations
In-home visits
Accompanied shopping
Ethnography
In store observation
In-depth interviews
Contact us
Institute of Applied Marketing 04 Ba Huyen Thanh Quan Str., Ward 6, Dist.3, HCMC Tel : (848) 39 302 639 Fax : (848) 39 302 640
Email: [email protected]
Website: http://www.iamvn.com
THANK YOU !
