Hyundai the struggle for international business
Transcript of Hyundai the struggle for international business
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Ece ŞEVKAN
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The Struggle for International Business
Introduction
The Global and Automobile Industry
South Korea and Auto Industry
HMC’s Challenges
Early Internationalization Effort
Ultimate Success
Recent Events
Conclusion
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Introduction
Hyundai Company and history
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The Global Automobile Industry
Production capacity
How many percent of employed
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Number of Trends
Establishment of global alliances
Industry consolidation
Global market dynamics
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South Korea and the Auto Industry
Global Market targeted
South Korea is
advantageous for
beginner
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South Korea and the Auto Industry
Low-wages
Supply of capital for firms
Some location-specific advantages: Abundance of production factors in cost effective labor
Knowledge workers
High technology
Capital
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South Korea and the Auto Industry
South Korean consumers: Highly demanding
HMC’s conquest : Asia, Africa, Middle East,
Latin America , Holland and Belgium
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South Korea and the Auto Industry
Help from the government
Household are encouraging to save
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HMC’s Challenges
Asian crisis in 1990s
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South Korea against the crisis
HMC against the crisis
HMC’s Challenges
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Early Internationalization
The main objective: to
enlarge the market in
foreign country
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Ultimate Successto improve the product quality
10 years warranty program
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Ultimate Success
Geographical diversification and FDI in the
worldwide.
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Ultimate Success
Joint-venture with
partners to cooperate
in R&D,
manufacturing, design,
and other value-adding
activities.
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Recent events
By 2000 worlds fastest-growing automobile
company
Profit margins
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Recent events
Chung Mong Koo received a 3 – year jail term for embezzling the equivalent of more than $100 million in company funds
Currency exchange rates caused net profit to fall by 35 %
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Recent events
Grown steadily even in
emerging markets
J.D. Power placed HMC
first among Asian
brands in customer
service satisfaction
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In conlusion
HMC has worked
hard and for years to
improve and maintain
their international
success.