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real-time location intelligence

© 2013 Hyprloco. All rights reserved. Confidential & Proprietary

During Nic Gray’s time in Iraq (2006-2007), he was in charge of tracking both enemy and NATO force movements. He

envisioned the ability for troops to carry with them PDA’s that would afford them a line of digital communication to

know in real-time past, current, and forecasted threats of their immediate surroundings based on sniper fire, IED’s,

VBIED’s, ambushes, and mortar fire.

When Nic came across Damon Baker, it was explained to him that he [Damon] was working on developing

hyper-location technology after being inspired by the movie Minority Report. Nic immediately understood his

vision—soon after a partnership was born to make the physical world searchable down to the object level.

Company Story


GPSPerson has to check in

Industry Challenge:More Precise Location Detection

Geo-FencingHowever, it’s still not precise enough: • Automated • Detection within 1 block• 2-Dimensional Only• Relevant at Venue Level (at best)

Getting from point A to point B has been solved through the use of technologies such as

GPS and Geo-Fencing. Problem is, point B is an extremely large space.


?

Why More Precise Location Detection?

Today, mobile proximity technology can identify where a person of interest is within 50-meters on a 2-dimentional plane. What is needed, is an ability to know where a person is within

1-meter in a 3-dimentional indoor environment


Why? Messaging, Content, and Analytics are an order of magnitude more precise, valuable and actionable as a result

Paradigm shift from-

Obtuse Acute

Hyprloco has developed a Hyper-Location solution with 3D Spatial Mapping / 3D Navigation

capabilities that is the inner circle of Geo-Location

• Geo-Location• Hyper-Location

Industry Solution

• Automated within 1 meter• 3-Dimensional• Relevant at seat / shelf / sku

Think Google Maps for indoor environments or the difference between zip codes and the

stadiums address seat section seat location for marketers


Platform Capabilities

Hyper-Location Detection

3D Spatial Mapping / 3D Navigation

Traffic Heat Mapping

Instant Content Delivery

Loyalty / CRM Integration

1. Value starts with

Hyper-Location then seamlessly

builds off one another

2. All features can operate

independently or in concert

3. Easy integration (API or

Embedded) into pre-existing

mobile platforms and branded

apps


Capabilities Overview

Hyper-Location Detection

1-meter Radius Detection Level-by-level Distinction Works both Indoor and Outdoor

3D Spatial Mapping / 3D Navigation

Level-by-level Distinction Turn-by-turn Navigation

Traffic Heat Mapping Dwell times / points Pathing Congestion Areas of Congregation Estimated Wait Time Analysis


Personalized content based on- Individual preferences Purchasing history Demographics Proximity Time specific

Self-service Backend


Track Mobile Behavior Automated Analytics and Reporting Focused Marketing Efforts Better Customer Service Higher Customer Satisfaction / Retention

API / SDK

Easy Integration Maintain Brand Integrity


Market Opportunity

0 5 10 15 20 25

Indoor Location (2018)

Mobile Marketing (2015)

Market Projections

Billion USD

Sources: Yahoo Finance (June 13’); eMarketer (May 12’)

0 50 100 150 200 250 300

*Poly 9 (2010)

*Placebase (2009)

WiFi Slam (2013)

C3 Technologies (2011)

Quattro Wireless (2010)

Location & Mobile Marketing AcquisitionsApple, Inc.

Million USD

Sources: Wall Street Journal (March 13’); Business Insider (January 10’) ; Apple Insider (July 10’) (October 09’)

*Price not publicly disclosed


Business Model


Licensing Agreements

Added Services

ChannelPartners

Revenue Streams-

Monthly / Annual Fees

Reseller Agreements

Setup Fees

Added Services

Competitive Landscape / Differentiation


Trying to development Indoor-Positioning

technologies through the use of Wi-Fi, Bluetooth and

a variety of other low-frequency signals

Acquiring smaller indoor-location companies in an

attempt to not reinvent the proverbial wheel

Analog Platforms

Digital Platform

Scalable

100% Secure

API’s / SDK’s

Vertically Agnostic

1-meter Radius Detection

Traffic Heat Mapping



All-in-one Solution

Intellectual Property / Architecture

HYPRLOCO MOBILE

Custom UI

Private Data

Custom Services

EMPULSE LIVE

Mobile SDK

Data Modeling Web API

SERVERSASP.NET

• Html 5 / jQuery

SQL Server

• Analytics


Vertically Agnostic


Retail

Digital Signage Integration

Stadiums / Arenas

Hospitals

Malls

Airports / Airlines

Ski Resorts

Golf Courses

Museums

Super Markets

Media Agencies

Automotive

Wireless Carrier Providers

App Development Companies

Proximity-Based Marketing Companies

First Responders

Movie Theaters

Transportation

Hotel & Casino

Government

Quick Service Restaurants

Education

Real Estate

Department of Defense

Go to Market / Traction

Target Verticals Traction

Sports Stadiums / Arenas

Media Agencies

Retail

Digital Out Of Home

App Development Companies

POC’s

Insight Out Of Chaos Four Winds Interactive

Partnerships

6 Kites

Double Encore

Ideas By Nature

Rokit Media

Any Presence

Mobile Pulse

Prediculous

Pipeline

Kroenke Sports & Entertainment

Sports Revolution

New York Jets

ESPN


Progress / Milestones

Product built out

Beta test complete

Incorporated

Advisory board in place

7 Partnerships

First LOI POC signed

3 Months- Insight Out Of Chaos Rollout Kroenke Sports & Entertainment Rollout (Pepsi Center) Four Winds Interactive Rollout

6 Months- Sports Revolution Rollout 5 additional Stadium / Arena LOI’s 5 additional Media Agency LOI’s 5 additional Digital Signage Company LOI’s Hire 1 Project Manager

1 Year - 20 additional Stadium / Arena LOI’s 5 QSR LOI’s Hire 2 additional Project Managers


Team / Advisory Committee

Don SpringerLead Advisor

Eric OldenTechStars Mentor

Tom SassosAdvisor

David MandellTechStars Mentor

Matt HydeLegal, Cooley LLP

Nic GrayCEO

Travis GaddieCOO

Damon BakerCTO


Contact Information

Nic Gray CEO

1+719.502.0404

[email protected]

www.hyprloco.com

Denver, CO USA


mailto:[email protected]

http://www.hyprloco.com/

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