Visual Merchandising for

Pooja NandaRanjith Menon

Riddhima Chopra

Store Image

• Among the hypermarkets Hyper Panda has a slightly up-market feel to it

• Key elements projected- Spacious, fresh, friendly

• We found the store to be a little boring because of its dull lighting – less of white light used

• Departmental Silos - Cigarettes Books& Magazines Jewelry section

Store Layout

Unique Selling Proposition

Prominence of Space on Rent

Shoe, Cosmetics and Apparel sections had wooden flooring while all other sections had tiled flooring

Good creation of focal points with Foam Mannequins, Television display

Elements of Visual Merchandising

• Colour– Brand colours, green and red (Green- information, Red- Promotion)– Color co-ordination & monotony breaking

Elements of Visual Merchandising

• Lighting– Use of toned spot lights to highlight fruits and vegetables– Magazines section brightly lit – Dark blue lighting in electronics area to improve picture resolution– Pinkish light for the butchery to give healthy look to products

Elements of Visual Merchandising

• Space– Prominent Space on Rent– High ceilings, wide aisle and white tile to expand the space – Neatly stacked shelves

Elements of Visual Merchandising

• Fixtures– Wooden structures for premium dates, chocolates and spices– Dump bins in apparel section– Gondolas, browsers and Rod and bars

Elements of Visual Merchandising

• Promotions and Signage's– Pyramidal Structures for Discounts– Red promotion flags hanging from ceiling– Red ground demarcation for promotion areas– Gondolas at the end of aisles aware stacked high with items on promotion– Signage for directions and products clearly mentioned on boards suspended from ceiling

Recommendations

• Lighting – Has to be brighter– More reflection points should be created

• Color co-ordination - green, white and red – was dull• Can create signage on the floor to create excitement• A small play area can be created in the toy section• Music to create mood• Refrigerated section is too cold hence consumer

hurry along and do not linger• Over activity in terms of promotion signage