Hyper Local Content Marketing
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Content that is geared toward people in your own backyard is a good thing. It’s good for people, it’s good for the engines and when it’s good for both, it’s good for business. Have you ever tried creating and promoting it? It’s not as easy as it might seem, especially if you are promoting a product or service that people are not interested in. With updates to the local SEO algorithm becoming more in line with traditional SEO ranking signals, the location, activity, quality and context of your content is important now more than ever before. Small local businesses have limited resources, so having a strategy in place to make each piece of content as effective as possible is critical. In this presentation learn how you can unlock the power of local content to drive engagement, rankings and sales.
Transcript of Hyper Local Content Marketing
axz.mx/cs-worksheet
1. The 2014 Local Search Ranking Factors by Moz – Link2. Why Did Google’s Pigeon Poop All Over Big Local Brands? by Andrew Shotland – Link3. The Best Citation Sources by U.S. City by Moz – Link4. Ranking of Local Results on Google by Google – Link5. Ranking Factors in Google Maps By Mike Blumenthal – Link6. Why Local Businesses Don't Need Big Budgets for Content Marketing by Matthew
Barby – Link7. 64 Creative Marketing Ideas to Boost Your Business by Megan Marrs – Link8. 8 Tips to Tailor Your Blog Content for Local Search by Paul Sanders– Link9. Local vs Traditional SEO: Why Citation Is the New Link by David Mihm – Link10. Why Google’s New Hummingbird Algorithm is Good Content Creators by Eric Inge –
Link11. How Google is Forcing Your Content to Get Better by Jay Baer – Link12. A Hyperlocal Revenue Model That’s Perfect for Online Content Marketers by Brian
Clark – Link13. Local Content Toolkit - Part I - Why Local Content Matters by Nick Kellet – Link14. The A-Z of Local Content by Nick Kellet – Link15. The 30 Best Local SEO Citation Sources for The United States by Dev Basu – Link16. 4 Powerful Local SEO and Content Marketing Strategies… by Marcus Sheridan – Link17. Content-based Outreach for Link Building by Justin Briggs– Link18. How to Embed Outreach into Every Step of Your Content Plan by Adria Saracino –
Link19. More than Keywords: 7 Concepts of Advanced On-Page SEO by Cyrus Shepard – Link20. Teach Google About Your Entities by Using Topical Hubs by Gianluca Fiorelli – Link
Steve FloydFounder / Principle at AXZM
twitter: @nawlreadyphone: (214) 272-9109
www.axzm.com
For the last decade I have been creating digital marketing solutions for businesses large and small. In that time I’ve learned a few things about the governance and creation of web content and how that content ties into other marketing channels. Content is often swept aside as the last part of a project, when I believe it should be one of the very first things addressed.
