HYPEBEAST BRANDS

“We know about ya” Curated by: Carsan Rigg & Victor Yu

|

“YOU ARE WHAT YOU WEAR”

-Macklemore-

HYPEBEAST

ypebeast, we know about ya!” Hypebeast, a person whom solely purchases their clothing based off of the designer or the “hype” on the streets hence the name “hypebeast”. The label “hypebeast was created in December of 2011 when the release of the popular Jordan Concord 11’s released and children & adults lined up to purchase a pair. Throughout recent years being a hypebeast has become a “cool” thing to do amongst the youth of today; purchasing well named brands to display their wealth amongst their peers. With iconic names like Kanye West, ASAP Rocky, Lebron James and other celebs dressing in these brands, kids will line up to purchase apparel from select designers. If hypebeasts line up for something you can expect it to sell out online and in stores. Teens will camp outside of storefronts weeks in advance just to purchase sneakers, and they will be at their computers armed with mommy and daddy's credit cards waiting to purchase things online literally causing thousands of pieces of merchandise to sell out in seconds. The craze is being considered a phenomenon. In our curated film we’re going to touch three of the most popular and sought after brands. We’ll be giving background information on their past and showing some of their most desired products by hypebeasts. These brands draw a lot of clout in the “hypebeast” world and majority of the things that these brands release are released in limited quantities therefore making them exclusive. The brands are Supreme, Bape, and Billionaire Boys Club. All of these brands cater to hypebeasts. You can expect monthly releases from each of these brands online and in the store and you can expect it all to be gone in the blink of an eye. The prices may vary from item to item but regardless of the cost you can expect it to fly off the shelves.

“H

Artwork created by Barbara Kruger - We chose to use to this image of Barbara Krugers because this was the inspiration to Supremes iconic box logo which is at the top of the page

This image is one of Damien Hirst’s famous artworks which was used by Supreme for their skateboards which is the picture in the picture below. These 2 images show Supreme’s ability to collab with artists and not just other brands

These two images are Supreme’s most popular and desired products. One is a Kate Moss tee which originally retailed for $65 and resell today for $150. The image below is the iconic Kermit the Frog taken by famous photographer Terry Richardson. The Kermit design was produced onto a regular Hanes tee shirt.

Supreme is a skate brand and its doors first opened in 1994 on Lafayette street in downtown Manhattan. The brand quickly became the home of New York City skate culture. Since Supreme’s establishment, it has grown in popularity significantly drawing in hordes of teens regularly to purchase products from their clothing line. The brand has also done collaborations with other reputable brands such as Nike, CDG, Vans, Converse, and others. Apart from collaborating with Nike and other clothing brands Supreme has collaborated with reputable artists like Damien Hirst and Jeff Koons. Supreme has 9 locations across the world, two of which are in America. So if you intend on purchasing an item from this brands new collection and you dont live in New York or Los Angeles you better have a credit card so you can buy online. Since Supreme became a brand it never seemed to cease growing in popularity it was immediately embarrassed by the skating community. Some people believe that Supreme has reached the pinnacle of its success now but others believe that this is just the start of a new beginning, you decide.

Jeff Koons’s famous puppy sculpture. This artwork was used because Supreme has had a former collaboration with artist Jeff Koon. His designs were used for Supreme’s famous skateboards.

Bape is a clothing company founded by a man by the name of Tomoaki Nigo. The company Bape was founded in 1993 and it specializes in mens, womens and kids lifestyle and street wear. Nigo got the idea to name his brand Bape from the movie “Planet of the Apes” the name Bape is referencing to “A Bathing Ape in Lukewarm Water”. Bape is constantly collaborating with other brands and features numerous popular characters from the media such as Nintendo, Spongebob, Hello Kitty, Marvel comics and DC Comics characters. In order to purchase merchandise from the Bape brand you’re going to have to either order it from their website or purchase it from one their 21 retail locations spread out across the world. Bape a Japanese brand is continuously getting more recognition here majority of it coming from teens.

Bapes logo which is a cartoon gorilla. The inspiration to this logo is from the image on the right but recreated in the eyes of Nigo.

The most iconic creation of

Nigo is baby Milo which is

used in a majority of his

products. Milo was made

as a cute figure. Baby Milo

became a hit in locations

like Japan and Hong Kong

for its adorable design. Demand were in so high

for these shirts in 2008 that

replicas and fakes were

later created to swindle the

public for their money.

The famous movie,

Planet of the Apes

filmed in 1968. Artist

and designer, Nigo

enjoyed the movie for

its interesting plot and

use of monkeys as the

main point of the movie. This inspired

the creation of future

million dollar

company Bathing Ape

which uses designs of

apes but created in

Nigo’s point of view.

Billionaire Boys Club is a clothing brand that was established by Pharrell Williams with the help of designer Nigo. The brand was founded in 2005 and in August 2011 rapper mogul Jay-Z partnered with the Billionaire Boys Club line. Since the brands establishment it has steadily gained clout in the street wear realm. Billionaire Boys Club also known as BBC & Bape’s sister company here in America. BBC is notorious for producing items in very limited quantities and selling them for high prices. Fashion Night Out for BBC is one of the most lucrative times of year for the Billionaire Boys Club Brand with their longest lines stretching around the building twice maybe 3 times. This is also when they most commonly release their collaborations with other brands to the public which are their most desirable products.

Rapper, designer, and owner of the iconic brand, Billionare Boys Club, Pharrel Williams. Artist and designer, Nigo. He is the creator of the brand Bathing Ape. He assisted Williams in starting his future popular brand and created collabs with the brand to bring its name up

The iconic Vulan Salute done in the original Star Trek, The sign was Pharrel’s favorite hand gestures and later became a trademark for Williams and his brand. Star Trek was the inspiration to BBC’s space theme and designs

A hobby of Pharrel Williams was skate boarding which was the other inspiration to BBC next to Star Treks space theme. The skateboard on the left is one of Pharrels personal skateboards not sold to public.