HypeReplenish Your Energy.

By Cleo Papadopoulos & Lauren

McIntire

Top 3 Sports Drinks1.Gatora

de2.PowerA

de3.Vitamin

Water

Market Share of Sports Drinks

• http://www.youtube.com/watch?v=DwhTYFwfACA• Available in more than 80

countries• About 30 flavors• The average price is $2.00 per

bottle.

• Advertising: Commercials, website, print, samples,, sports events.• Appeal: quenches thirst, prevents

dehydration, and makes you feel more active and energized.• Place: Sold in supermarkets, gas

stations, vending machines, drug stores, etc. • Main Target: High School athletes.

• http://www.youtube.com/watch?v=9byyGbPCRas• Available in more than 45

countries. • Has 14 flavors in the US.• Average price is $2.22 per

bottle.

• Advertising: Year round billboards in urban areas & ads in sport magazines.• Appeal: Promises hydration and

energy. Bottle design is easy to grip, open, and bring on the go.• Place: Supermarkets, online,

vending machines, etc.• Main Target: Teens who are or want

to be fit, healthy, and athletic.

• http://www.youtube.com/watchv=2Cj3aBjCJyM• Available in about 30 countries.• 16 flavors that target a wide

array of people’s needs.• Average price is $2.00 per bottle.

• Advertising: Billboards, commercials, internet, facebook.• Appeal: Each flavor applies to an array of

different needs the consumer may have. • Targets consumers who are ready to pay a

slightly higher price for a healthy alternative to soft drinks. • Place: Gas stations, supermarkets, online,

and almost any store that sells beverages.• Main Target: People involved in sports and

dieting.

Why Hype is Better.• Too much sugar which

dehydrates the body and slows down it’s performance. Hype does the exact opposite….• Hype contains just the right

amount of sugar to provide energy and taste, but to prevent your body from slowing down.• Hype also contains

electrolytes.

•Hype is an isotonic drink.

• This means Hype has a mineral-salt concentration the same as an athletes normal body fluids.• This concentration allows the body to

properly dehydrate and deliver energy to the muscles.• This is important, because when

working hard, the body will be able to constantly refresh itself.

• Product: Hype sports drink (Flavors: Fruit punch, Lemon, Grape, Orange).

• Place: Hype will be sold in supermarkets, drugstores, online stores, and vending machines. • Price: $2.00 per bottle• Promotion: Image of a sleek and good

quality drink. Target athletic teens who do or want to live a healthy lifestyle.

Marketing Mix

Replenish your energy.