Hybris B2B Accelerator A Case Study - SAP CH Events · Hybris B2B Accelerator – A Case Study...

Hybris B2B Accelerator – A Case Study

Philip Bretherton, Capgemini

June, 2014

© 2014 SAP (Schweiz) AG. All rights reserved. 2

Agenda

Company profile

The Challenge

Meeting the challenge

Why hybris?

The solution

Rolling out the solution

Conclusion

Company profile The subject of our case study


Company Profile

Founded in 1963

Biotech company specialized in the field of in vitro diagnostics for the medical and industrial sectors

Revenues of approximate €1 billion with 87% of sales occurring outside of France

Present in more than 150 countries through 41 subsidiaries

Over 7,700 employees

19 production sites.

17 R&D sites

The challenge Joining the ranks of the digital enterprise


The challenges our biotech company today

How can I present the whole of the range of my products to my clients?

How can I help my clients in the act of purchasing?

How can I diminish the number of calls to my call center?

How can I learn more about my customers’ purchasing habits?

How can I push my innovative products

THE DIGITAL ENTERPRISE


Moving to a new order management model

30% eCommerce

orders

Automate processes

Quality of Service

Short term Middle term Long term

Develop online

self-service

customer selling

channel

Promote new

business

processes to

up/cross-sell

Offer a service

integrated with

the information

system

Current Orders Management picture

45% Fax

25% emails

10% phone

20 electronic orders

60 000 distributor orders per year

Meeting the challenge Building an eCommerce platform


An eCommerce project is not simply (one more) web site

Above all, it is… A BUSINESS PROJECT

Above all, it is… AN INTEGRATION PROJECT

Above all, it is… A TRANSFORMATION PROJECT


A Business project

Better understand your customers

Promote your entire range of products

Personalize your offer

Facilitate the putting in place of promotional campaigns

Diminish the cost of the sales process

Increase your Customer loyalty


A Transformation project

Need to address the topics that require particular vigilance when an eCommerce site is rolled out

Impacts on the organization and processes Coherence of the customer’s journey through the different channels Improve the quality of data

This requires …. A real deployment strategy

An effort to make sure that there are robust processes in place that

ensure the of content management

Particular attention to change management so that it avoid being

process-oriented and general, bringing real value to those affected by

the deployment of the eCommerce platform


An integration project for which Capgemini chose hybris

Initialization

Deployments

Organization Back end

connection

Various ERP

CMS / ECM

PLM

CRM

MAM / Mediaserver

Suppliers

Internal / External Data sources

Online Channels

Offline Channels

Online Store

Websites

POS

Mobile

Call Center

Procure- ment

Supplier Product Managers

Marke-ting Content Managers

Sales

Print Catalogs

Print Material

DM Campaigns

CD / DVD

POS

Users

Why hybris?


Complete Omnicommerce solution

Strong & robust solution

Native support of B2B processes Scalable &

competitively

priced

Hybris: a perfect fit


A modular, homogenous omni-channel platform


Hybris B2B Commerce Accelerator

Out of the box:

Configurable model of customer business unit structure

Advanced user rights to give certain customers users a

‘middle office ‘ access

Budget and cost-centers

Customer purchasing approval process

B2B pricing (negotiated prices)

B2B oriented payment methods (Purchase order)

The implementation From Accelerator to integrated eCommerce platform


Bootstrap the Accelerator

2 weeks


Extend the Accelerator

Demo the Accelerator and train business to

use its main features

Analyse the gaps between out-of-the-box features and must-have requirements

Extend the Accelerator

features without breaking the data

model


Integrate the Accelerator with the company’s IS

CATALOG

Interface

CUSTOMERS

Interface

PRICING

Interface

ORDERS

Interface

CATALOG

Products & Services

Countries

Markets

CUSTOMERS

Customers

PRICING

Prices

ORDERS

Real price

Launch order

Order tracking

REST

LDAP

eCommerce platform

Hybris

Accelerator

AUTHENTICATION

Interface

LDAP

CyberSource Batch

Re-

usable

assets


Map the Accelerator to SAP

Sold to address

Account

Account number

Ship to

addresses

Bill to

addresses

Payer

addresses

Account

Business Unit

Unloading

addresses

Shipment

addresses

Billing

addresses

Contact

addresses

Rolling out the solution


Rolling out the solution to all the subsidiaries

Core vN

Specifics

bMx eCommerce vN

Localization

scope

Centralized Rollout support (Training, change management, level 3 support)

Release management (change requests, enhancements, usage monitoring)

Gap

analysis

Core

vN+1

Specifics

bMx eCommerce vN+1

Rollout country 1

Rollout country 2

Rollout country 3

Conclusion


Key take-away points

An eCommerce project is… A BUSINESS PROJECT

An eCommerce project is… AN INTEGRATION PROJECT

An eCommerce project is… A TRANSFORMATION PROJECT


Capgemini is equiped to align business and IT to address the

project stakes and objectives

Transfer the practices of B2C eCommerce to the B2B world

Integrate the eCommerce solution into the existing information system

Anticipate the organizational and procedural impacts on the traditional sales channel

Our

Resources

Our Methods

and Tools Agile RUP !

5 Project Managers 5 UX experts and

designers

15 Hybris

consultants

4 Business

experts

4 Integration

architects

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