Hybrid Messaging: From SMS to Push Notifications
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Transcript of Hybrid Messaging: From SMS to Push Notifications
HYBRID MESSAGINGBY JEROEN VAN GLABBEEK
CM GROUP | WWW.CM.NL
90% OF ALL TEXTMESSAGES ARE READ WITHIN 90 SECONDS OF BEING DELIVERED.
SOURCE: ORACLE
CM GROUP | WWW.CM.NL
AUTHENTICATION INTERACTION TRANSACTION NOTIFICATION
1. SMS MESSAGING
2. PUSH MESSAGING
CM GROUP | WWW.CM.NL
1. SMS MESSAGING
2. PUSH MESSAGING
CM GROUP | WWW.CM.NL
CM GROUP | WWW.CM.NL
SMS MESSAGING
100% OF ALL MOBILE PHONE USERS…
… HAS A PHONE WITH SMS FUNCTION
… HAS A TELECOM PROVIDER THAT ALLOWES TEXTING
… KNOWS HOW TO OPEN A SMS
1. SMS MESSAGING
2. PUSH MESSAGING
CM GROUP | WWW.CM.NL
CM GROUP | WWW.CM.NL
PUSH MESSAGING
38% OF ALL MOBILE PHONE USERS OWNS A SMART PHONE
49% OF ALL MOBILE PHONE USERS USE MOBILE INTERNET
44% OF ALL PEOPLE WORLDWIDE USE MOBILE APPS
68% ENABLED PUSH MESSAGING
SOURCES: eMarkter | MobiThinking | ORACLE
CM GROUP | WWW.CM.NL
SMS MESSAGINGWIDE REACH
PUSH MESSAGINGLOWER PRICING
CM GROUP | WWW.CM.NL
CHALLENGE:FINDING THE OPTIMAL COMBINATION
1. SMS MESSAGING
2. PUSH MESSAGING
3. HYBRID MESSAGING
CM GROUP | WWW.CM.NL
CM GROUP | WWW.CM.NL
CM GROUP | WWW.CM.NL
DIRECT PUSH
BookingSay YES to Lisbon! Huge savings and last-minute deals for this weekend!
SENT PUSH WITH EXISTING APP
TOKENLESS
Booking
Zeg JA tegen Catania! Last-minute deals voor dit weekend. Pak ze voordat ze weg zijn!' to token c8a55615b0631f8e28bd5cea7d60b5ba3993bdfcb217dbd
CM GROUP | WWW.CM.NL
€ 75 PER BATCH
€ 250 PER MONTH
CM GROUP | WWW.CM.NL
APPDOMINAL SDKHYBRID MESSAGING AND SECURITY FOR YOUR APP
CM GROUP | WWW.CM.NL
HYBRID MESSAGING AND SECURITY FOR YOUR APP
APPDOMINAL SDK
SPEAKER: CHRIS WIGANT | STUDYCALL
CM GROUP | WWW.CM.NL
APPDOMINAL SDK€CT 1 - 5
PER PUSH MESSAGE
€ 89 - 249PER MONTH
€CT 5 - 10
PER SMS MESSAGE
€CT 5
PER HYBRID MESSAGE
CM GROUP | WWW.CM.NL
CONTAINER APPYOUR MOBILE WEBSITE IS AN APP
CM GROUP | WWW.CM.NL
CONTAINER APP€CT 1-5
PER PUSH MESSAGE
€ 89 - 249PER MONTH
€CT 5-10
PER SMS MESSAGE
€CT 5
PER HYBRID MESSAGE
CM GROUP | WWW.CM.NL
BRANDED APPWHITE-LABEL APPS FOR MESSAGING AND SECURITY
CM GROUP | WWW.CM.NL
BRANDED APP
€ 1000 -
€ 6000 SETUP
€CT 1-5
PER PUSH MESSAGE
€CT 5-10
PER SMS MESSAGE
€CT 5
PER HYBRID MESSAGE
CM GROUP | WWW.CM.NL
NOTIFIRE
NOTIFIRE
€ 0 SETUP
ORMONTHLY
CM GROUP | WWW.CM.NL
€CT 1-5
PER PUSH MESSAGE
€CT 5-10
PER SMS MESSAGE
€CT +/- 5
PER HYBRID MESSAGE
CM GROUP | WWW.CM.NL
OWN APP
APPDOMINAL SDK
CONTAINER APP
BRANDED APP
NOTIFIRE
CM GROUP | WWW.CM.NL
HYBRID MESSAGINGYOU’VE GOT THE MESSAGE,WE DELIVER
CM GROUP | WWW.CM.NL
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