HYBRID IP – PBX TELEPHONE SYSTEM

BY: HTTP://ESSAYWRITING.COM.PK/ [Name]

[Institute Name]

Introduction

Hybrid ip pbx telephone system is a new technology that will be launched in an ABZ Company.

A PBX is the device that carries calls through a network of trunk lines that do not allow calls to the outside audience directly.

It works like a telephone network that is primarily for public purposes.

Objectives and GoalsThe main objectives of this study are

•To formulate a marketing plan for PBX IP•To determine the target audience for the PBX IP•To establish a strategic plan for the promotion of PBX IP•To determine the nature of business that may require services provided by the PBX IP

•To establish a viable price range for attracting new customers•To suggest ways in which the service provided by the PBX IP can be improved•To understand the benefits of PBX IP over the simple PABXTo understand the benefits of the PBX IP over the public phone lines

The Case for the Product/service

Hybrid IP PBX telephone system is derived from the term PBX and PABX, which is nothing more than an automatic PBX.

Initially, this system was based on cables.

This system was called PMBX (PBX Manual).

Afterwards, it was replaced by an automatic electromechanical device.

Hybrid IP PBX will be used to support telephonic services.

Making a call

Drop on request

Call Transfer

Call Forwarding

Filtering manager / secretary

Interactive voice server.

Purpose For a Marketing Plan This marketing plan is required to

attract the potential buyers and non-buyers.

Persons in offices are potential consumers for this system.

This would be a portable device that can also be connected to a computer.

Together with the computer, it would function as a single device.

At any workplace it would enhance the efficiency of the employees

Target Market

Currently in UAE more than 6.3 million individuals are mobile subscribers and internet users.

Main target audience of ABZ Company are individuals and more specifically corporation.

Corporations need more advanced and efficient technology in order to run their business operations.

Opportunity and the Problem

Traditional switching systems fully digital circuits, on which we can connect digital and analogue devices.

IP-based systems on which we can fully connect soft-phones and IP phones and analogue devices through gateways.

Hybrid systems (digital and IP) that combine the best of both worlds. You can connect existing and IP telephones and soft-phones as above digital and analogue stations, which ensures a smooth transition to IP to meet the installed base (Chaturvedi, & Gundabathula, 2011).

SWOT Analysis

StrengthsThe company has hired high qualified and experienced employees. A competent pool of employees is one of the main reasons of the success.

Weaknesses:It is a new company launching this service, so its main weakness is being new in market. People prefer buying products and taking services from the companies they know for years.

SWOT Analysis

OpportunitiesThe company is new and starting its business and have the potential to grow. It is working hard to penetrate into the new regions. Due to innovative offerings it is increasing its revenue.

Threats:The major threat of the company is the entry of new telecom services in the market. Du Telecom Company will be a new local competitor of the company. Current global financial crises threaten the company along with other companies.

Key Sections of the Marketing Plan and Timeline of Marketing Plan Sections

Situational Analysis:With the increase in the competition and competitors in telecommunication business the company has decided to launch its own product Hybrid IP PBX telephone system which is wireless and smart.

Target Market:Main target audience of ABZ Company are individuals and more specifically corporation as they need more advanced and efficient technology in order to run their business operations professionally.

Forecasted Marketing budget for quarterly year of 2014

Define your marketing objectives and strategies

Reasons supports the use of electronic medium in marketing the productAs the company agreed to employ the electronic medium for the promotion of their new product there are many elements which will be elevating the achievement of the electronic service when their plan of marketing take place in real life

Differentiated Marketing Approach Adopted by ABZ Company

The aim is to attract consumers both individuals and corporate with creative product which is totally based on the reliability, quality and exceptional values of money.

The company has adopted mass marketing approach to target their customers.

The company has selected differentiation marketing strategy as it is one that seeks to broaden and deepen the knowledge of the markets and their segments in order to adapt its offer of products and its strategy of marketing to the needs and preferences of each

The positioning criteria for the company’s products/services

Positioning is the ultimate level in the STP.

Positioning is the procedure in which how the product or the brand is perceived by the customers.

The company with the help of teaser has created a buzz in the corporations and individuals.

Marketing mix strategies for products

Product This particular product is created for the

easiness of the customers where this one will be bought by the end user for personal or business consumption

Price A pricing strategy is a basic framework

for setting long-term price that sets the starting price for a product

Promotion The company has planned to spend a

substantial amount on its promotion strategies and ensure the coverage over the media, television, billboards, point of sales, consumer premium (ball, glasses, t-shirts, car stickers), radio, sports events, electronic media and sign boards

Place The company has entirely penetrated

the UAE market and it is accessible at all shopping malls in the United Arab Emirates, all airports which are in the UAE and mobile service shops. To have the connection for the Hybrid IP PBX telephone system the company workers are available to facilitate the customers

Usage of Online Tools and Technologies Tracking statistics, Tools and Solutions web

analytics:  Measure the effectiveness and performance of each of your marketing campaigns.

Marketing campaign targeted organic keyword:  Position yourself in your market and get quality traffic using keywords high value on your site.

Interactive Tools and Solutions: Expand your database of contacts, and email.

Polls: Create and manage as many inquiries, surveys and market research as you want.

Comments, criticisms and voting tools: Make your visitors participate in your site!

Event management and scheduling: Attract attention in a massive way.

Usage of Online Tools and Technologies

Usability Strategy: Increase visits your pages and the average time spent on the site. While reducing your bounce rate ...

Call to Action strategy: Convert clicks into actual sales.

Definition of brands, brand strategies: Add value to your marketing efforts.

Art direction, graphic design, logo design, "Boost" your image and put you in evidence.

Marketing tools for social networks: Promote dialogue with existing customers and establish new business relations.

RSS and aggregation of content: Share and publish relevant content on your website and get people to subscribe directly to your site