Hybrid Cloud, BigData and Consumerization The 2012 Trends

Hybrid Cloud, BigData and ConsumerizationThe 2012 Trends

Danairat T.Enterprise Architect, [email protected], +66-81-559-1446

The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions.The development, release, and timing of any features or functionality described for Oracle’s products remain at the sole discretion of Oracle.

OracleThe world’s most complete, open, and integrated business software and hardware systems

Type Public (NASDAQ: ORCL)

Industry Computer software, Hardware

Founded California, USA (1977)

Founder(s) Larry Ellison, Bob Miner, Ed Oates

Headquarters500 Oracle Parkway, Redwood City, California, United States

Area served Worldwide (145 countries)

Complete. Open. Integrated. Leader.• Database• Data Warehousing• Business Intelligence Applications• Enterprise Performance Management• System, Hardware, Storage• Middleware• Application Server• Identity Management• Customer Relationship Management• Human Capital Management• Supply Chain Management• Retail • Financial Services• Banking• Public Sector• Communications• Professional Services

Agenda

• Introduction and Consumerization

• Hybrid Cloud Computing

• Big Data

• Q&A

The Enterprise Reference Architecture

Core Systems


Core Systems

Enterprise Information Management

Access Channels

Integration and Channel Systems


Insightand

Monitoring

Sales andMarketing

Core Systems


Access Channels



Insightand

Monitoring

Sales andMarketing

Regulatory Compliance

CorporateAdmin.

Core Systems


Access Channels



Insightand

Monitoring

Sales andMarketing


CorporateAdmin.

Core Systems

System Monitoring

andManagement

Security/Auditing

and Identity

Management

Enterprise Infrastructure


Access Channels



Customer Data Product Data Payment Data Accounting Org. HierarchyEnterprise Information Management

Data CentricProcess Centric

User CentricEnterprise Infrastructure

System Monitoring

andManagement

Security/Auditing

and Identity

ManagementH/W, Storage, OS, Database, AppServer Platform

Decision Centric

Insightand

Monitoring

Sales andMarketing


CorporateAdmin.

Core Systems

Access Channels


Consumerization and Enterprise Systems

• Social Network Application• Location Based Application• Smart Touch Phone• Tablets• Smart TV• WIFI Digital Camera• Portable 3G Router

Consumerization and Enterprise Systems

Consumerization andMobile Workforce

• Social Network Application• Location Based Application• Smart Touch Phone• Tablets• Smart TV• WIFI Digital Camera• Portable 3G Router

Private Cloud

Silo’d Grid• Physical• Dedicated• Static• Heterogeneous

• Virtual• Shared services• Dynamic• Standardized

appliances

App1 App2 App3

App1 App2 App3

Private IaaS

Private PaaS

Enterprise Systems TrendFrom Consolidation to Cloud

Private Cloud

Private Cloud• Self-service• Policy-based

resource mgmt• Chargeback• Capacity planning

App2 App3

Private IaaS

Private PaaS

App1



appliances

App1 App2 App3

App1 App2 App3

Private IaaS

Private PaaS


Server Virtualization and Platform VirtualizationCloud Is NOT Just Server Virtualization

Clustering GRID Software

Single Physical Resource

Consumers

Multiple Virtual Servers

Consumers

Multiple Physical Resources

Server Virtualization Platform VirtualizationMake one physical resource look like many Make many physical resource look like one

Virtualization Software

Single Virtual Platform

Database Consolidation ApproachesThree Options Using Oracle Database 11g

Server VirtualizationDeploy in dedicated VMs

Server virtualization

Oracle VM

CRMDW ERP

OS

DB

DB

OS

DB

OS

DB

DB

Oracle VM OSOS

ERPDW CRM

DB

OSOS

DB

DB

DatabaseShare server pool

Real Application Clusters

OSOS

ERPDW CRM

OSOS

DB

SchemaShare database instances

Real Application Clusters

Database CloudDatabase CloudInfrastructure Cloud

Middleware Consolidation ApproachesThree Options Using Oracle WebLogic

Server Virtualization with Guest OS

Dedicated App Servers

Server virtualization

Guest OSGuest OS Guest OSGuest OS

WebLogicServer

WebLogicServer

ERP

WLSVO

WLSVO

WLSVO

WLSVO

WebLogicServer

VirtualizationOption

WebLogicServer

VirtualizationOption

Custom CRM ERP

OSOS OSOS

Custom CRM ERP

Server Virtualizationwith no Guest OS

Dedicated App Servers

Higher System Utilization

Platform VirtualizationShared App Server

Shared Pool of Hardware

WebLogicServer

WebLogicServer

Custom

WebLogicServer

WebLogicServer

HypervisorHypervisor HypervisorHypervisor

Oracle Private Cloud

Application

Quality Mgmt

Configuration Management

ApplicationPerformance Mgmt

Lifecycle Management

Physical & VirtualSystems Mgmt

Ops Center

Infrastructure as a Service

Database Grid: Oracle Database, Database Options

Exadata Database Machine

Application Grid: WebLogic Server, Coherence, JRockit

Exalogic Elastic Cloud

Platform as a Service

Integration:SOA Suite

Security:Identity Mgmt

Process Mgmt:BPM Suite

User Interaction:WebCenter

Oracle ApplicationsCustom Apps ISV Apps

Applications

Oracle VM for x86

Operating Systems: Oracle Enterprise LinuxOracle LinuxOracle SolarisOracle VM for SPARC (LDom)

Solaris Containers

Servers

Storage

Oracle Enterprise Manager

Cloud Management

Private Cloud

PaaS

SaaSIaaS

Public Clouds



App2 App3

Private IaaS

Private PaaS

App1



appliances

App1 App2 App3

App1 App2 App3

Private IaaS

Private PaaS


Private Cloud

PaaS

SaaSIaaS

Public Clouds

Hybrid• Federation with

public clouds• Interoperability• Cloud bursting

App1 App2 App3

Private IaaS

Private PaaS

Virtual Private Cloud

Hybrid

PaaS

SaaS

IaaS



App2 App3

Private IaaS

Private PaaS

App1



appliances

App1 App2 App3

App1 App2 App3

Private IaaS

Private PaaS


Big Data Defined

Big Data: Techniques and Technologies that Make Handling Data at Extreme Scale Economical.

Brian Hopkins and Boris Evelson, Forrester Research, “Expand Your Digital Horizons with Big Data” (September 2011)

What Makes it Big Data?

VOLUME VELOCITY VARIETY VALUE

SOCIAL

BLOG

SMARTMETER

101100101001001001101010101011100101010100100101

Why Is Big Data Important NOW?

Source: * McKinsey Global Institute: Big Data – The next frontier for innovation, competition and productivity (May 2011)

US HEALTH CARE

$300 B

Increase industry value per year by

US RETAIL

60+%

Increase net margin by

MANUFACTURING

–50%

Decrease dev., assembly costs

by

GLOBAL PERSONAL LOCATION DATA

$100 B

Increase service provider revenue by

EUROPE PUBLIC SECTOR ADMIN

€250 B

Increase industry value per year by

Divided Solution Spectrum

Acquire AnalyzeOrganize

MapReduceSolutions

DBMS (DW)

DBMS (OLTP)

Advanced Analytics

DistributedFile Systems

Transaction (Key-Value)Stores

ETL

NoSQLFlexible

SpecializedDeveloperCentric

SQLTrusted

SecureAdministered

Unstructured

DataVariety

Schema

InformationDensity

Dynamic Schema

Bleeding Edge Solution Stack


HiveRDBMS

NoSQLFlexibleSpecializedDeveloperCentric

HadoopMapReduce

HDFS

Cassandra

HomeGrownBI

HomeGrownETL

“R”

Unstructured

DataVariety

Schema

InformationDensity

Dynamic Schema

Oracle Engineered Systems


Analytic

Unstructured

DataVariety

Schema

InformationDensity

Big Data

Exadata

Dynamic Schema

“if you are serious about software you should build

your own hardware ”

Alan Kay

Integrated Solution Stack for Big Data

ACQUIRE ORGANIZE DECIDEANALYZE

InfiniBandInfiniBand

Government Trends• Everything as a Service Model

• Database as a Service• Middleware as a Service• Software as a Service• Platform as a Service

• Paradigm Shift from Reactive to A Proactive Government• Improve User Interactivity • Content Recommendation / Targeting (Concierge)

• Provide a Platform for Collaboration (Agencies, Public & Apps Developers)• Real-time Data Sharing (e.g. Data.gov & Data.gov.sg)• Integration accessibility

• Semantic Web & Mashups• Mobilization • Predictive Analytics

Predictive Analytics

Web Analytics

Unstructured

Structured

OracleBig Data Machine

Architecture for Predictive Analytics


Web Analytics

Transaction Data

Data Feeds

Customer Data

Unstructured

Structured


OracleExadataMachine



Analytics Tools

Web Analytics

Transaction Data

Data Feeds

Customer Data

Unstructured

Structured




Predictive AnalyticsArchitecture for Predictive Analytics

Analytics Tools

Portal

DemographicsAnalysis

Customer Relationship Management

Web Analytics

Transaction Data

Data Feeds

Customer Data

Unstructured

Structured



Predictive AnalyticseGovernment Use Cases

• Crisis Impact Analysis• For example, when there is a chemical spill, weather Information are obtained from rain

sensors, wind sensors and facebook posts to ascertain the areas which will be impacted. • Flood Control

• Make use of real-time data from sensors and facebook posts to predict areas that may experience flooding. Deployment of traffic control, drainage workers to manage situation

• Transport Bus Sensors• Sensors are installed on buses and data is collected in real-time for display to

commuters.(e.g. Wait Time, No. of passengers)

• Based on collected real-time data, bus companies can also deploy more buses to certain routes in response to crowds

Hybrid Cloud, BigData and Consumerization The 2012 Trends

Technology

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