Hyatt Regency Minneapolis Minneapolis, MN ... - Event engagement, provided value to customers and...
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JENNIFER BERMAN Director of Global Marketing, ELECTROCORE MEDICAL
SCOTT KLEIN Senior Marketing Director, MEDTRONIC
g Leverage digital outreach to create personalized customer journeys g Glimpse into the future of digital marketing with insights from an
out of industry expert
g Optimize marketing automation and feedback loops to nurture and qualify leads
g Design impactful marketing campaigns targeting new customers g Harness social listening to develop value-based campaigns that
better engage with current and potential customers
g Discuss new tactics to better integrate marketing with sales efforts to create cohesive outreach to HCPs
g Guide the marketplace proactively to successfully launch a new device
g Demonstrate digital’s ROI to increase internal buy-in
NEW FOR 2015
MISCHA PHILLEO Global Director of Digital Marketing, GE HEALTHCARE
PAUL A. UPHAM Worldwide Director - Strategic Marketing, Self Administration Injection Systems, BD MEDICAL
PRE-CONFERENCE WORKSHOPS Enhance your learning opportunity by registering for an ALL-ACCESS PASS WORKSHOP A LEVERAGE SOCIAL MEDIA TO CONNECT WITH CUSTOMERS WHERE THEY’RE MOST COMFORTABLE
ANDREW MILLER, Senior Marketing Product Manager, BOSTON SCIENTIFIC
FRANK NIGRO, Social Media Strategist, ADVANCED BIONICS
ROBERT MULLER, Digital Marketing Manager, Strategic Affairs, ROCHE DIAGNOSTICS CORP.
WORKSHOP B INCREASE HCP ENGAGEMENT WITH NEW DIGITAL STRATEGIES JEFF GAUS, President and CEO, PROLIFIQ
Harness the Power of Digital Marketing to Engage Customers and Increase Sales
AUGUST 10-12, 2015 Hyatt Regency Minneapolis
25+ FORWARD-THINKING INDUSTRY LEADERS PROVIDE A CLEAR PATH FORWARD
To Register Call 866-207-6528 or Visit www.exlevents.com/DigDevices
WHO SHOULD ATTEND? This conference is designed for medical device professionals whose responsibilities include:
Do you want to spread the word about your organization’s solutions and services to potential clients who will be attending this event? Take advantage of the opportunity to exhibit, underwrite an educational session, host a networking event or distribute promotional items to attendees. ExL Events will work closely with you to customize a package that will suit all of your needs. To learn more about these opportunities, please contact: Jayson Mercado, Head of Digital Events 212-400-6236 | email@example.com
VENUE Hyatt Regency Minneapolis 1300 Nicollet Mall Minneapolis, MN 55403
To make reservations please call 888-421-1442 and request the negotiated rate for ExL’s 5th Digital Devices. You may also book a room by visiting https://aws.passkey.com/g/33202556. The group rate is available until July 20, 2015. Please book your room early as rooms available at this rate are limited.
With the medical device industry continuing to invest more in digital marketing year after year, it’s more important than ever for you to create a well-integrated multichannel marketing campaign that provides value to your customers. A survey conducted by Infuse Medical determined that more than 81% of device companies were increasing digital marketing spend or keeping it consistent. Regardless of where your business stands on this front, are you making most of your marketing budget?
Across the industry, the answer is overwhelmingly no. With more than 60% of Internet users researching products online before making a purchase, the majority of device companies using interactive sales tools, and customers taking more control over healthcare decisions affecting themselves, digital marketing has become about more than having a well-designed website or app, a strong SEO campaign, or an active social media presence. It’s about integrating all of these elements into a streamlined journey for your customer, whether that customer is an HCP, a consumer, a hospital executive or even a pharmaceutical company. The 5th Digital Marketing for Medical Devices event provides you with a platform to learn from peers as they share their firsthand experiences with creating campaigns that have increased engagement, provided value to customers and ultimately increased ROI. Attend this event and walk away with strategies to create customized customer journeys, integrate sales and marketing outreach, and increase internal buy-in for digital marketing.
Additionally, this summit allows you to connect with 120+ senior-level device executives representing marketing, product/brand management and communications departments from large, midsize and small medical device businesses across the country. Benefit from the industry expertise of speakers from Congentix Medical, ElectroCore Medical, GE Healthcare, LDR Spine, Medtronic, Oticon Medical, Smiths Medical and other organizations as they share how they’ve leveraged digital marketing.
Hot topics we will cover include:
• Using digital as the lead channel driving marketing forward
• Integrating marketing and sales for a more seamless approach to HCP engagement
• Improving the customer’s experience with your brand through an omnichannel campaign
• Engaging with consumers throughout their experience with your brand
• Maximizing localization, global engagement and digital opportunities in emerging markets
• Applying the voice of the consumer when building customer-centric websites with customized content
• Understanding the role of digital tools in creating value-based campaigns that improve patient adherence and compliance
• Creating the ideal customer experience by building personalized customer journeys
• Gaining insights into profitable actions by consumers
And don’t miss our out of industry speaker, whose digital and marketing innovation experience comes from working at Target and Best Buy! Join us as he shares lessons learned from retail and relates them back to what may work for device companies.
Register yourself and your colleagues today to participate in the largest gathering of medical device marketers in the U.S.
We look forward to welcoming you to Minneapolis this August!
Sarah Gordon-Goldsmith Sarah Gordon-Goldsmith Senior Production Director ExL Events
¡ Digital Marketing
¡ Multichannel Marketing/Integrated Marketing
¡ Marketing Communications
¡ Advertising and Promotions
¡ Brand Management
¡ Product Management
¡ Information Technology
¡ Regulatory Affairs
¡ Paid Media
¡ Social Media
This program will also be of interest to:
¡ Component Suppliers ¡ Marketing Service
Providers ¡ Interactive Marketing
¡ Advertising Agencies ¡ Consultants ¡ Technology Experts
MISSION STATEMENT To provide medical device executives with an interactive forum to share best practices and explore up-to-the-minute innovations in digital marketing
SPONSORSHIP & EXHIBITION OPPORTUNITIES
To Register Call 866-207-6528 or Visit www.exlevents.com/DigDevices
8:30 Registration Opens and Continental Breakfast for AM Workshop Attendees
9:30 WORKSHOP A LEVERAGE SOCIAL MEDIA TO CONNECT WITH CUSTOMERS WHERE THEY’RE MOST COMFORTABLE
g Learn what specific content is best suited for social media g Walk through the pros and cons of different social media channels, including
YouTube, Facebook and Twitter g Weigh the strengths and weaknesses of allowing open commenting on various
social media channels g Overcome internal barriers, such as concerns regarding product complaints g Determine how to integrate social channels with your other marketing efforts g Demonstrate ROI from social media engagement
Andrew Miller, Senior Marketing Product Manager, BOSTON SCIENTIFIC Frank Nigro, Social Media Strategist, ADVANCED BIONICS
Robert Muller, Digital Marketing Manager, Strategic Affairs, ROCHE DIAGNOSTICS CORP.
12:30 Lunch for AM Workshop Attendees
2:00 WORKSHOP B INCREASE HCP ENGAGEMENT WITH NEW DIGITAL SALES STRATEGIES
g Learn how to equip your sales team with new digital channels g Discover several tips for repurposing and reusing your content across these
channels g Delve into how to develop compelling digital content reps want to use g Understand the performance of your content and activities to make better
marketing decisions Jeff Gaus, President and CEO, PROLIFIQ
5:00 Pre-Conference Workshop Day Concludes
PRE-CONFERENCE WORKSHOP DAY MONDAY, AUGUST 10, 2015
7:45 Registration and Continental Breakfast for Conference Attendees
8:30 WELCOME AND CHAIRPERSON’S OPENING REMARKS Jeff Gaus, President and CEO, PROLIFIQ
8:45 DIGITAL AS THE LEAD CHANNEL DRIVING MARKETING FORWARD
g Hear about the future of digital marketing in the medical devices industry g Develop a multichannel approach by integrating digital with more traditional
channels g Leverage digital marketing strategies other industries are already using g Identify disruptive technologies that may change your marketing in the future
Mischa Philleo, Global Director of Digital Marketing, GE HEALTHCARE
9:15 OUT OF INDUSTRY INTERVIEW: WHAT’S WORKING IN