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4 INCH INSIDE POCKET TO GO HERE

1

SMA is a premier marketing association that brings

together marketing educators and professionals from

all over the world. SMA fosters service, research,

and education in all phases of marketing and

encourages the exchange of ideas among members

with similar interests. SMA endeavors to promote the

growth of intellectual leadership in the field of marketing

on the part of teachers, researchers, and students in

universities and business and government executives.

ETHICAL DECISIONS IN LIFESTYLE CHOICES

2

SMA OfficersPRESIDENTAlvin J. Williams University of South Alabama

PRESIDENT-ELECTDiane R. EdmondsonMiddle Tennessee State University

SECRETARYPia Albinsson Appalachian State University

TREASURER Michael A. Levin Otterbein University

DIRECTOR OF ACADEMIC PLACEMENT SERVICESCheryl WardMiddle Tennessee State University

DIRECTOR OF ELECTRONIC COMMUNICATIONS Kesha K. Coker Ball State University

EXECUTIVE DIRECTOR Rebecca VanMeter Ball State University

DIRECTOR OF MEMBERSHIP Jamie PleasantClark Atlanta University

PROCEEDINGS EDITOR Jie Fowler Valdosta State University

SMA Past Presidents2015–2016 Tracy Meyer 2014–2015 J. Charlene Davis 2013–2014 John D. Branch 2012–2013 Christopher D. Hopkins 2011–2012 Robert C. Erffmeyer 2010–2011 Robert C. Erffmeyer2009–2010 W. Rhea Ingram2008–2009 Mathew Joseph2007–2008 Thomas L. Baker2006–2007 James S. Boles2005–2006 Brian T. Engelland2004–2005 Joseph F. Hair, Jr.2003–2004 John R. (Rusty) Brooks Jr.2002–2003 Debbie T. McAlister2001–2002 Alvin J. Williams2000–2001 Greg W. Marshall1999–2000 Faye W. Gilbert1998–1999 Barry J. Babin1997–1998 Ellen M. Moore1996–1997 David J. Ortinau1995–1996 Denise T. Smart1994–1995 Alan J. Bush1993–1994 John H. Summey1992–1993 William C. (Bill) Moncrief III1991–1992 William J. Kehoe1990–1991 Linda E. Swayne1989–1990 Charles S. (Stan) Madden

1988–1989 Hazel “Toppy” Ezell1987–1988 Ronald D. Taylor 1986–1987 Lyndon E. Dawson, Jr.1985–1986 Ronald F. Bush1984–1985 William O. Bearden1983–1984 Mary Carolyn Harrison1982–1983 J. Barry Mason1981–1982 Robert A. Robicheaux1980–1981 Donald P. Robin1979–1980 Fred D. Reynolds1978–1979 Joseph F. Hair, Jr.1977–1978 Thomas V. Greer1976–1977 Henry W. Nash1975–1976 John R. Kerr1974–1975 Morris L. Mayer1973–1974 L. Louise Luchsinger1972–1973 Robert L. King1971–1972 Clinton A. Baker1970–1971 Peris A. Rockwood1969–1970 C. H. McGregor1968–1969 Harry A. Lipson1967–1968 Edward W. Cundiff1966–1967 Ralph B. Thompson1965–1966 William R. Bennett1964–1965 Carl T. Eakin1963–1964 Steven J. Shaw

2017–2018 SMA Board of GovernorsChair: Charles (Chuck) A. Ingene The University of Oklahoma, Member-At-Large

John R. (Rusty) Brooks, Jr. Houston Baptist University, Member-At-Large

J. Charlene Davis Trinity University, SMA Past President

Diane Edmondson Middle Tennessee State University, SMA President-Elect

Joseph F. Hair, Jr.University of South Alabama, SMA Distinguished Fellow

William (Bill) Locander Loyola University, Member-at-Large

Tracy Meyer University of North Carolina Wilmington, SMA Past President

Linda E. Swayne University of North Carolina Charlotte, SMA Distinguished Fellow

Greg MarshallRollins College, SMA Distinguished Fellow

Rebecca VanMeter Ball State University, SMA Executive Director

Alvin J. Williams University of South Alabama, SMA President

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2017 SMA Conference ChairsRESEARCH TRACK CHAIRSEthical Decisions in Lifestyle ChoicesDiane R. Edmondson, Middle Tennessee State UniversityCheryl B. Ward, Middle Tennessee State University

Consumer BehaviorCharlene Dadzie, University of South AlabamaLaura Flurry, Louisiana Tech University

Cross-Cultural and Global MarketingRajesh Srivastava, Middle Tennessee State UniversitySomjit Barat, Penn State Mont Alto

EntrepreneurshipKarin Braunsberger, University of South Florida St. PetersburgBrian Buckler, Avila University

Logistics and Supply-Chain ManagementAlexander Ellinger, University of AlabamaBeth Davis-Sramek, University of Louisville

Marketing EducationJeff Totten, McNeese State UniversityJudi Billups, Salisbury University

Marketing ResearchMichelle Beauchamp, Mississippi CollegeJaebeom Suh, Kansas State University

Marketing StrategyAndrew Thoeni, Jacksonville UniversityDeborah Goldring, Stetson University

Personal Selling and Sales ManagementLucy Matthews, Middle Tennessee State UniversityStefanie L. Boyer, Bryant University

PricingMario Gonzalez-Fuentes, Trinity University

Product and Brand ManagementTran Trang, SUNY OneontaSandipan Sen, Southeast Missouri State University

PromotionsMohan Menon, University of North GeorgiaKaren Hood Hopkins, Eastern Kentucky University

Public Policy and Non-ProfitLaurel Cook, West Virginia UniversityEmily Tanner, West Virginia University

Services MarketingKathy Wachter, University of MississippiVenessa Funches, Auburn University at Montgomery

Social Media and Marketing TechnologyVelitchka (Vili) Kaltcheva, Loyola MarymountDennis Pitta, University of Baltimore

Tourism, Hospitality, Food, Music, and Sports MarketingTony Henthorne, University of Nevada, Las VegasAnthony Patino, University of San Francisco

TEACHING TRACKS AND TRACK CHAIRSCengage Pride-Ferrell Innovations in TeachingLarry Neale, Queensland University of Technology

Axcess Capon Distinguished Teaching Barbara Wooldridge, University of Texas at Tyler

SMA Teaching Moments D. Joel Whalen, DePaul UniversityJohn F. (Jeff) Tanner, Old Dominion UniversityKesha K. Coker, Eastern Illinois University

EVENT CHAIRSDoctoral Dissertation Proposal CompetitionRobert E. McDonald, Texas Tech University

29th Annual Doctoral ConsortiumChristopher Hopkins, Auburn University Kevin Shanahan, Mississippi State University

Doctoral Best Student Research CompetitionDavid J. Ortinau, University of South Florida

Steven J. Shaw Best Paper in ConferenceThomas L. Baker, The University of Alabama

SMA Distinguished FellowsMichael R. Solomon, 2017 Sharon E. Beatty, 2014 Alvin J. Williams, 2009Denise T. Smart, 2007Greg W. Marshall, 2005Jean-Charles Chebat, 2003Barry J. Babin, 2002William C. Moncrief III, 2002David J. Ortinau, 2001Ronald D. Taylor, 2001Michel Laroche, 2000William J. Kehoe, 1998Robert A. Robicheaux, 1997O.C. Ferrell, 1996Donald P. Robin, 1995Linda E. Swayne, 1995Arch G. Woodside, 1994Charles S. (Stan) Madden, 1993Ronald F. Bush, 1993William M. Pride, 1991Joseph F. Hair, Jr., 1990William D. Perreault, Jr., 1989Wiiliam R. Darden, 1989William O. Bearden, 1988Fred D. Reynolds, 1987Morris L. Mayer, 1986J. Barry Mason, 1984Edward W. Cundiff, 1980

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2017 Research Track ReviewersRETAIL AND DISTRIBUTION SYMPOSIUMBruce L. Alford, Louisiana Tech UniversityJames (“Mick”) Andzulis, Ohio UniversityBarry J. Babin, Louisiana Tech UniversityElten Briggs, University of Texas at ArlingtonJames R. Brown, West Virginia UniversityDavid J. Burns, Kennesaw State UniversityColin L. Campbell, Kent State UniversityJoanne T. Cao, University of Southern MississippiCasey Carder Rockwell, University of Arkansas at Little RockLes Carlson, University of Nebraksa-LincolnSi Chen, University of OklahomaPilsik Choi, Indiana University SoutheastLenita M. Davis, University of Arkansas at Little RockHadi Eslaminosratabadi, McMaster University (Canada)Kenneth R. Evans, Lamar UniversityMichaël Flacandji, Université de Bordeaux (France)William R. Forrester, Kennesaw State UniversityJulie Guidry Moulard, Louisiana Tech UniversityDana L. Harrison, East Tennessee State UniversitySandrine Heitz-Spahn , Université de Lorraine (France)Jonathan D. Hibbard, Boston UniversityKevin W. James, University of Texas at TylerJoseph M. Jones, North Dakota State UniversityManish Kacker, McMaster University (Canada)Paul Sergius Koku, Florida Atlantic UniversityNina Krey, Rowan UniversityFrauke Kühn, Otto-von-Guericke-University Magdeburg (Germany)Marcel Lichters, Otto-von-Guericke-University Magdeburg (Germany)Jennifer A. Locander, University of MississippiAdam J. Mills, Loyola University New OrleansChristopher L. Newman, University of MississippiLeyland F. Pitt, Simon Fraser University (Canada)Kirk Plangger, King’s College London (United Kingdom)Jeffrey Risher, Southeastern Louisiana UniversityMd Rokonuzzaman, University of Wisconsin-Eau ClaireAnia Izabela Rynarzewska, Mercer UniversitySamer Sarofim, California State University, FresnoHanna Schramm-Klein, University of Siegen (Germany)Barbara Seegebarth, Technische Universität Braunschweig (Germany)Olalekan K. Seriki, Angelo State UniversityFeng Shen, Saint Joseph’s UniversityG. David Shows, Appalachian State UniversityR. Keith Tudor, Kennesaw State UniversityUchila N. Umesh, Washington State University-VancouverKathy Wachter, University of MississippiGerhard Wagner, University of Siegen (Germany)Allyn White, University of Mississippi

DISSERTATION PROPOSAL COMPETITIONWilliam Martin, Eastern Washington UniversityArdhenu Shekhar Singh (Shekhar), Symbiosis International

University, PuneMarco Ieva, University of ParmaSivakumar.A, VIT Business School, VellorePaulo Duarte, University of Beira Interior, PTEn-Chi Chang, The University of LiverpoolSamer Sarofim, California State University, FresnoScott Swain, Clemson UniversitySomnath Banerjee, North Dakota State UniversityHarish Kapoor, Acadia UniversityMichael Levin, Otterbein UniversityNawar Chaker, Elon UniversityThomas Baker, University of AlabamaDavid Rylander, Texas Woman’s UniversityJames Mead, University of West FloridaKevin Shanahan, Mississippi State UniversityDebbie Laverie, Texas Tech UniversityWendy McEntee, Randolph-Macon CollegeKaren Stone, Southern New Hampshire UniversityLili Gai, University of Texas Permian BasinChi Zhang, University of IndianapolisArpan Yagnik, Penn State Erie, The Berhend CollegeValter Afonso Vieira, Universidade Estadual de MaringaKristina Lindsey Hall, Louisiana State UniversityDonna Smith, Ryerson UniversityCathy Kennemer, Rogers State UniversityStephanie Thomas, University of ArkansasXiaojing Sheng, University of Texas Rio Grande ValleySolomon Keelson, Takoradi Technical University (Ghana)Nina Krey, Rowan UniversityLou Pelton, University of North TexasAnthony Miles, ConsultantVinita Sangtani, University of North GeorgiaJon Hawes, University of AkronWyatt Schrock, University of West VirginiaWes Friske, Missouri State UniversityElina Tang, University of Illinois at ChicagoKelly Cowart, University of South Florida Sarasota-ManateeYam Limbu, Monclair State UniversityJulie Guidry Moulard, Louisiana Tech University

COMMITTEE TO SELECT WINNERSChris Hopkins, Auburn UniversityJared Hansen, U North Carolina Charlotte

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RESEARCH REVIEWERSAliosha Alexandrov, University of Wisconsin OshkoshBruce Alford, Louisiana Tech UniversityGeorge Allen, Asbury UniversityJuliann Allen, Louisiana Tech UniversityLee Allison, Eastern Kentucky UniversityMohammed Amin, West Virginia Unviersity Clinton Amos, Weber State University Doug Amyx, Louisiana Tech University Demetra Andrews, Indiana University Northwest Tyson Ang, Texas A&M University-Central Texas Atefeh Ardestani, Evansville University Carol Azab, Stetson UniversitySomjit Barat, Penn State Mont AltoSaleh Bazi, University of NewcastleMichelle Beauchamp, Mississippi College Chris Berry, Colorado State UniversityGregory Black, Metropolitan State University of Denver Felipe BogeaYvette Bonaparte, North Carolina Central UniversityShaheen Borna, Ball State UniversityIsabel Botero, Stetson UniversityPhilip Boutin, Eastern Kentucky UniversityJohn Branch, University of Michigan Lauren Brewer, University of Texas at Arlington J. Bryan, Mississippi College Gina Brynildsen, Florida Atlantic University R. Brian Buckler, Avila University Michael Budden, Southeastern Louisiana University Rebecca Burcham, Belmont University Christian Bushardt, Louisiana Tech University Frank Cabano, University of Kansas Dale Cake, Jacksonville University Joanne Tran Cao, University of Southern Mississippi Nawar Chaker, Elon University Kevin Chase, University of Kentucky Ellis A. Chefor, Louisiana Tech Jing Chen, University of Texas, El Paso John Cherry, Southeast Missouri State University. Youngtae Choi, University of North Florida Joel Collier, Mississippi State University Jose Concha, Universidad Icesi Sam Cousley, University of Mississippi Charlene Dadzie, University of South Alabama Silvana Dakduk, Universidad de La Sabana Beth Davis, Auburn University Steve Diasio, University of South Florida St. Petersburg Cassie Ditt, Louisiana Tech University Joshua Dorsey Dorsey, California State University - Fullerton James Doyle, The University of North Carolina at Pembroke Sujay Dutta, Wayne State University Diane Edmondson, Middle Tennessee State University Kristine Ehrich, San Diego State University Alex Ellinger, The University of Alabama Robert Evans, Texas A&M International University Derek Ezell, University of Mississippi

Ashkan Fatehi, University of Texas Rio Grande Valley Amy Fehl, Oklahoma State University Reto Felix, University of Texas Rio Grande Valley Gary Fenwick, University of Texas, El Paso Caitlin Ferreira, Luleå University of Technology Richard Flight, Eastern Illinois University Jason Flores, Oklahoma City University Laura Flurry, Louisiana Tech University Jamye Foster, University of Southern Mississippi William Foxx, Troy University Phillip Frank, Missouri Western State University Gary Frankwick, University of Texas, El Paso Venessa Funches, Auburn University Lili Gai, University of Texas of the Permian Basin Prachi Gala, University of Mississippi Carolyn Garrity, Montevallo University Erin Gillespie, Elon University Wendy Gillis, Jacksonville University David Gligor, University of Mississippi Jason Gogue, Auburn University, Montgomery Deborah Goldring, Stetson University Mario Gonzales-Fuentes, Trinity University Alvaro GonzalezKenneth Graham, University of Wisconsin - La Crosse Perry Haan, Tiffin University Mei Han, University of Texas-Rio Grande Valley Ye Han, Louisiana Tech University Kendra Harris, Alabama A&M University Jonathan Hasford, University of Central Florida Courtney Hatch, Butler University Tony Henthorne, University of Nevada - Las Vegas Tom Hickman, Washburn University Tom Hirunyawipada, University of Dayton Henry Ho, Ferris State University Karen Hopkins, Auburn University Alisha Horky, Elon University David Houghton, Xavier University Gary Hunter, Illinois State University Essam Ibrahim, Edinburgh University Rhea Ingram, Auburn University, Montgomery Omar Itani, University of Texas at Arlington Pramod Iyer, University of Texas Rio Grande Valley Eunyoung Jang, Oklahoma State University Sungha Jang, Kansas State University Maria-Susan Jaramillo-Echevern, University of Alabama John Jinkner, Jacksonville University Doug Johansen, Jacksonville University Catherine Johnson, University of Toledo K. Johnson, Auburn University Aaron Joyal, Daemen College Velitchka Kaltcheva, Loyola Marymount University Nick Kastner, University of North Georgia Seth Ketron, East Carolina University Imran Khan, University of Nebraska - Lincoln Hwang Kim, Chinese University of Hong Kong Elvira Kizilova, West Virginia Unviersity

6

Nina Krey, Rowan University Ryan Langan, University of San Francisco David Locander, University of Tennessee at Chattanooga Jennifer Locander, University of Mississippi Tara Lopez, Southeastern Louisiana University Matthew Lunde, University of Wyoming Thomas Maier, University of San Francisco Igor Makienko, University of Nevada, Reno Natalie Marquart, West Virginia Unviersity Lucy Matthews, Middle Tennessee State University Abby Mayer, Drexel University James Mark Mayer, Indiana University Michael Mayo, Kent State University Shannon McCarthy, University of Central Missouri Melinda McLelland, University of Southern Mississippi Mohan Menon, University of North Georgia D. Anthony Miles, Miles Development Industries Corporation Chad Milewicz, University of Southern Indiana Michelle Millar, University of San Francisco Bhavya Mohan, University of San Francisco Ashley Morgan, University of Mississippi Emi Moriuchi, Rochester Institute of Technology Paula Morris, Salisbury University Julie Moulard, Louisiana Tech University Amaradri Mukherjee, University of Arkansas Carrie Munoz, Farleigh Dickinson Rajendran Murthy, Rochester Institute of Technology Susan Myers, University of Central Arkansas Nese Nasif, University of Wisconsin – La Crosse Christopher Newman, University of Mississippi Waros Ng, University of North Georgia Obinna Obilo, Central Michigan University Naz Onel, Stockton University Anirudha Pangarkar, Texas Tech University Kirsten Passyn, Salisbury University Anthony Patino, University of San Francisco Mark Pelletier, University of North Carolina Wilmington Yi Peng, University of Alabama Jeff Periatt, Auburn University Dennis Pitta, University of Baltimore Sonja Poole, University of San Francisco Teresa Preston, University of Arkansas at Little Rock Ji Qi , University of Alabama Sujata Ramnarayan, Notre Dame de Namur University Sampath Ranganathan, University of Wisconsin-Green Bay Farnoush Reshadi, West Virginia Unviersity Pam Richardson-Greenfield, The University of Texas at Arlington Jeffrey Risher, Southeastern Louisiana University Jeandri Robertson, Luleå University of Technology Sergio Enrique Robles-Ávila, University of Texas-Rio Grande Valley Alejandra Rodriguez, Oklahoma State University Hudson Rogers, Valdosta State University Spencer Ross, University of Massachusetts Lowell

Mohammad Rostami, University of Texas at Austin Kim Rutkowski, Jacksonville University Ania Rynarzewska, Mercer University Jose Luis Saavedra, Southern Illinois University Carbondale Raika Sadeghein, West Virginia Unviersity Julian Saint Clair, Loyola Marymount University Mohammad Saleh, Louisiana Tech University Doreen Sams, Georgia College & State University Sarem Sarofim, University of South Dakota Sandipan Sen, Southeast Missouri State University Hyunju Shin, Georgia Southern University Debika Sihi, Southwestern University Aditya Singh, Oklahoma State University Rachel Smith, University of Mississippi Rajesh Srivastava, Middle Tennessee State University Julie Steen, Kennesaw State University Jennifer Stevens, Mississippi State University Kristina Stuhler, Old Dominion University Lixun Su, West Virginia Unviersity Jaebeom Suh, Kansas State University Qin Sun, California State University Northridge Scott Swanson, University of Wisconsin-Eau Claire John (Jeff) Tanner, Old Dominion University Ayesha Tariq, Troy University Andrew Thoeni, University of North Florida Ashley Thomas, University of Mississippi Joseph Thornton, Bellarmine University Sweta Thota, University of San Francisco Frank Tillman, University of Mississippi Irina Totava, Florida Atlantic University Jeff Totten, McNeese State University Danny Upshaw, Northwestern State University Yasmin Vahdati, Oklahoma State University Arturo Vasquez-Parraga, University of Texas-Rio Grande Valley Franklin Velasco, The University of Texas at Arlington Ricardo Villarreal, University of San Francisco Areti Vogel, Stetson University Kathy Wachter, University of Mississippi Stacie Waites, Mississippi State University Sabinah Wanjugu, Louisiana Tech University Cheryl Ward, Middle Tennessee State University Monica Wei, Texas A&M University-Central Texas Kelly Weidner, St. Mary’s College - California Kelly Wilder, Meredith College Robert Winsor, Loyola Marymount University Omar Woodham, North Carolina A&T State University Shuang Wu, Louisiana Tech University Allison Young, Kentucky State University Jim Zboja, University of Tulsa Nicholas Imparato, University of San Francisco Sam Fullerton, Eastern Michigan University Russell Lacey, Xavier UniversityAllyn White, University of Mississippi

2017 Research Track Reviewers, cont.

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MICHAEL R. SOLOMON is Professor of Marketing in the Haub School of Business at Saint Joseph’s University in Philadelphia, U.S.A. He has also served as a faculty member at Auburn University (where he was Human Sciences Professor of Consumer Behavior), The University of Manchester, U.K. (where he was Professor of Consumer Behaviour), Rutgers University (where he was Chairman of the Marketing Department), and New York University (where he was also Associate Director of the Institute of Retail Management). He received his Ph.D. in Social Psychology from The University of North Carolina at Chapel Hill.

Michael’s primary research interests include consumer behavior and lifestyle issues, branding strategy, the symbolic aspects of products, the psychology of fashion, decoration, and image, services marketing, and the development of visually-oriented online research methodologies. He has published numerous articles on these and related topics in academic journals including the Journal of Consumer Research, Journal of Marketing, Journal of Retailing, Journal of Advertising, Journal of Advertising Research, Journal of Business Research, Journal of Personality and Social Psychology, and others. He was identified as one of the 10 most productive scholars in the advertising literature and one of the 15 most productive scholars in the field of apparel psychology. He has served on the Editorial or Executive Boards of the Journal of Consumer Research, Journal of Retailing, the Journal of Marketing Theory and Practice, Psychology & Marketing, and Journal of the Advancement of Marketing Education. He is active in several professional organizations, and he served on the Board of Governors of the Academy of Marketing Science. In 2015 he received the Innovative Marketer of the Year Award from the Marketing Management Association. In 2017 he received the Tengelmann Award for Excellence in Teaching and Research, Saint Joseph’s University’s highest academic honor.

Michael has authored numerous textbooks, including Consumer Behavior: Buying, Having and Being, which is now in its 12th edition and is the most widely used book on this topic worldwide. His other widely used textbooks cover Principles of Marketing, Introduction to Business, Introduction to Advertising, Consumer Behavior and Fashion, and Social Media Marketing.

Michael advises global clients in leading industries such as apparel and footwear (Calvin Klein, Levi Strauss, Under Armour, Timberland), financial services and e-commerce (eBay, Progressive), CPG (Procter & Gamble, Campbell’s), retailing (H&M), sports (Philadelphia Eagles, CrossFit), manufacturing (DuPont, PP&G), technology (Intel) and transportation (BMW, United Airlines) on marketing strategies to make them more consumer-centric. He regularly appears on television shows including The Today Show, Good Morning America and CNN to comment on consumer issues, and he is frequently quoted in major media outlets such as The New York Times, USA Today, Adweek and Time.

2017 SMA DISTINGUISHED FELLOWMICHAEL R. SOLOMON

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2017 ROUTLEDGE – TAYLOR & FRANCIS/ SMA DISTINGUISHED SCHOLAR AWARD RECIPIENTDONALD R. LEHMANN

DONALD R. LEHMANN is George E. Warren Professor of Business at Columbia University Graduate School of Business. He has a B.S. degree in mathematics from Union College, Schenectady, New York, and an M.S.I.A. and PhD from the Krannert School of Purdue University.

His research interests include modeling choice and decision making, meta-analysis, the introduction and adoption of innovations, and the measurement and management of marketing assets (customers and brands). He has taught courses in marketing, management, and statistics at Columbia, and has also taught at Cornell, Dartmouth, and New York University. He has published in and served on the editorial boards of Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, Management Science, and Marketing Science, and was the founding editor of Marketing Letters and editor of the International Journal of Research in Marketing. In addition to numerous journal articles, he has published several books including Market Research and Analysis, Analysis for Marketing Planning, Product Management, Meta Analysis in Marketing, and Managing Customers as Investments. He has won best paper awards from several journals, multiple lifetime achievement awards, and is a Fellow of both the Association for Consumer Research, the Informs Society for Marketing Science, and the American Marketing Association.

Professor Lehmann has served as Executive Director of the Marketing Science Institute and as President of the Association for Consumer Research.

Please plan on attending Don’s presentation November 10, at 10.30 am.

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WEDNESDAY NOVEMBER 8, 2017

P R O G R A M C H A I R : Diane Edmondson

November 7–11, 2017Hyatt Regency Louisville / Louisville, Kentucky

WEDNESDAY AT-A-GLANCE2ND FLOOR

REGENCY NORTH KEENELAND CONFERENCE THEATER IROQUOIS SENECA BOARD ROOM

7:30 AMBreakfast

8:00 AM

8:30 AM

29th Annual SMA Doctoral Consortium

Effective Use of Simulations Workshop

11th Annual Structural Equation Modeling

Workshop

9:00 AM

9:30 AM

10:00 AM

SMA Executive Committee Meeting

10:30 AM

11:00 AM

11:30 AM

12:00 PM

SMA Conference Registration

12:30 PM

1:00 PM

1:30 PM

Online Teaching Workshop

2:00 PM

2:30 PM

3:00 PM

SMA Academic Placement Services

3:30 PM

4:00 PM

4:30 PM

5:00 PM

5:30 PM

6:00 PM

SMA Welcome Reception (The Spire)

6:30 PM

7:00 PM

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Morning

Wednesday 7:30 am – 8:30 am

Breakfast Conference Theater Parlor

Assorted Muffins, Bagels, Pastries, Fruit, Juice, Tea and Coffee.

Wednesday 8:30 am – 5:30 pm

Doctoral ConsortiumConference Theater

Chairs: Chris Hopkins, Auburn University Kevin Shanahan, Mississippi State University


11th Annual Structural Equation Modeling WorkshopSeneca

Facilitators: Joseph F. Hair, Jr., University of South Alabama Barry J. Babin, Louisiana Tech University


Effective Use of Simulations WorkshopIroquois

Facilitator: Catharine M. Curran, University of Massachusetts, Dartmouth

AfternoonWednesday 1:30 pm – 5:30 pm

Online Teaching WorkshopIroquois

Facilitator: Catharine M. Curran, University of Massachusetts, Dartmouth

Wednesday 3:00 pm – 6:00 pm

SMA Academic Placement ServicesKeeneland

Facilitator: Cheryl B. Ward, Middle Tennessee State University

Evening

Wednesday 6:00 pm – 7:30 pm

SMA Conference Welcome Reception The Spire

Please wear your name badge for bar service.

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THURSDAY NOVEMBER 9, 2017

THURSDAY AT-A-GLANCE

2ND FLOOR

CONFERENCE THEATER

REGENCY NORTH KEENELAND BOARD ROOM CHEROKEE CHURCHILL DOWNS GULFSTREAM

7:30 AM

29th Annual SMA Doctoral Consortium

8:00 AM Coffee & Tea

Executive Committee

8:30 AM

SMA Conference Registration &

SMA Conference Exhibitors


Session 1.1: Social Interactions and Social Media

Session 1.2: Salesperson

Creativity and Information

Session 1.3: Challenges in Principles of

Marketing and Online-only

Environments

Session 1.4: Dollars and Cents: Perspectives on

Consumer Spending

9:00 AM

9:30 AM

10:00 AM Morning Break - Snacks and Beverages in Regency North

10:30 AM

Session 2.1: International Perspective:

Advertising and Sales Promotion

Session 2.2: Best Practices in Teaching

International Students

Session 2.3: Workplace Issues: The Employees’

Impact

Session 2.4: Making the Leap from Faculty to Administration

11:00 AM

11:30 AM

12:00-2:00 PM Lunch On Your Own

2:00 PM

Session 3.1: Sports and Its Relationship

with “Positive” Marketing

Session 3.2: Social Media: Promotion

in Motion

Session 3.3: Resumes,

Professional Organizational

Membership, and Jobs

Session 3.4: The Overall Effect

of Marketing in Tourism and Sports

2:30 PM

3:00 PM

3:30 PM Afternoon Break - Snacks and Beverages in Regency North

4:00 PM

Session 4.1: Strategic Insights:

Competition, Collaboration, and

Controversy

Session 4.2: Legal Issues in Public

Policy

Session 4.3: The Future: Services and Serving the

Industry

Session 4.4: Identification and Branding in Sales

4:30 PM

5:00 PM

5:45-6:45 PM

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THURSDAY AT-A-GLANCE, CONT.

1ST FLOOR

HIALEAH IROQUOIS OAKS SENECA SHAWNEE DERBY REGENCY CENTRAL PIMLICO

7:30 AM

MER Editorial Review Board Meeting and

Breakfast

8:00 AM

8:30 AM

Session 1.5: Ethnic Consumers: A Detailed Look

Session 1.6: A Look into International Consumers and Their Differences

Session 1.7: Being ‘Politically Correct’ in the Marketplace

Session 1.8: Challenges in Upper

Level Marketing Classes

Session 1.9: Marketing in

Emerging Markets

Session 1.10: Cengage Pride-

Ferrell Innovations in Teaching

Competition I

9:00 AM

9:30 AM


10:30 AM

Session 2.5: Best Practices in

Teaching Millennials

Session 2.6: Stukent

Presentation

Session 2.7: Best Practices in Sales

Education

Session 2.8: Good and Bad, Happy and Sad:

Self-Regulation and Consumer Choice

Session 2.9: Experiential

Learning in the Digital Classroom:

Working with Clients to Gain Real World Experience

Session 2.10: Cengage Pride-

Ferrell Innovations in Teaching

Competition II

11:00 AM

11:30 AM

12:00- 2:00 PM Lunch On Your Own

2:00 PM

Session 3.5: Student Decision

Making

Session 3.6: Best Practices in

Teaching Marketing Research

Session 3.7: Dissertation

Proposal Competition

Winners

Session 3.8: Branding in Social Media, Online and Offline Environment

Session 3.9: Brand Emotion, Perception

and Customer Behavior

Session 3.10: Meet the Editors #1

2:30 PM

3:00 PM


4:00 PM

Session 4.5: The Effect of Era-Specific

Associations on Consumption

Session 4.6: Questionable

Consumer Choices: Legal and Illegal

Session 4.7: Incorporating Experiential Learning in Marketing Education

Session 4.8: The Service Experience

Session 4.9: Best Practices in Teaching Non-

Traditional Students

Session 4.10: Meet the Editors #2

4:30 PM

5:00 PM

5:45-6:45 PM Bourbon Lesson & Tasting

13

Morning

Thursday 8:00 am – 8:30 am COFFEE & TEA • Regency North

Thursday 8:00 am – 5:30 pm

Doctoral ConsortiumConference Theater

Chairs: Chris Hopkins, Auburn University Kevin Shanahan, Mississippi State University




Thursday 8:30 am – 10:00 am

MER Editorial Review Board MeetingPimlico


Session 1.10: Cengage Pride-Ferrell Innovations in TeachingDerby

Chair: Larry Neale, Queensland University of Technology

Judges: D. Joel Whalen, DePaul University Tracy Meyer, University of North Carolina Wilmington

Experiential Learning with Mock Consultancies

• Elizabeth Minton, University of Wyoming

Growing Faculty Technology Expertise Through Team Teaching

• Joie Hain, Fayetteville State University• Wendy Ritz, Florida State University Panama City

Keeping Goliath on His Toes: A Case Discussion Method for Increasing Engagement and Individual Accountability in Large Classes

• Lora Harding, Belmont University

What’s Your Flavor? Using a Product Line Extension to Reinforce Principles of Marketing Concepts

• Alicia Cooper, Dillard University

Digital-U - Bridging Multi-Channel Marketing and ROI with Analytics

• Rajendran Murthy, Rochester Institute of Technology


Session 1.1: Social Interactions and Social MediaCherokee

Chair: Alisha Blakeney Horky, Elon University

Brand-Consumer Interactions and Platform Use: A Segmentation Study

• Velitchka D. Kaltcheva, Loyola Marymount University• Andrew J. Rohm, Loyola Marymount University• Julain Saint Clair, Loyola Marymount University• Tamara Rodriguez, Loyola Marymount University

Exploring Dependencies Across Multiple Online Social Network Platforms: The Role of Overlapping Friends

• Hwang Kim, Chinese University of Hong Kong• Vithala Rao, Cornell University

Fexit: Exploring the Impetus and Effects of Consumers Exiting Facebook

• Mark J Pelletier, University of North Carolina Wilmington• Alisha Blakeney Horky, Elon University• Alexa K. Fox, The University of Akron


Session 1.2: Salesperson Creativity and InformationChurchill

Chair: David Houghton, Xavier University

Capturing the Story: Measuring Salesperson Storytelling Behavior

• David Houghton, Xavier University• Edward L. Nowlin, Kansas State University• Doug Walker, Kansas State University

Information Asymmetry and in the Client’s Best Interest

• Rachel K. Smith, University of Mississippi

Planning or Learning? A Comparison of Strategy Creation Approaches at the Level of the Individual Salesperson

• George Allen, Asbury University• Greg W. Marshall, Rollins University• Joe F. Hair, University of South Alabama

14


Session 1.3: Challenges in Principles of Marketing and Online-only EnvironmentsDowns

Chair: Judi Billups, Salisbury University

Conducting Marketing Education in Online-only Environnments: Process and Practice

• Marianne Loes, University of South Alabama

Increasing Engagement in an Introductory Marketing Course through Goal-Setting Activities

• Demetra Andrews, Indiana University Northwest• Andrea Griffin, Indiana University Northwest

What are Marketing and Exchange? An Active Learning Approach

• Wendy Barnes McEntee, Randolph-Macon College• Brian J. Taillon, East Carolina University


Session 1.4: Dollars and Cents: Perspectives on Consumer SpendingGulfstream

Chair: William C. Martin, Eastern Washington University

Adoption of Mobile Shopping in Emerging Markets: A case study in Colombia

• Silvana Dakduk, Universidad de La Sabana• Álvaro González, Universidad de La Sabana

Competing for the consumer dollar: how to interest Gen Y in union membership?

• Helen Madden-Hallett, Victoria University• Henry Ho, Ferris State University

Examining Financial Risk Tolerance via the Hierarchy of Retirement Needs

• William C. Martin, Eastern Washington University• Arezoo Davari, Eastern Washington University


Session 1.5: Ethnic Consumers: A Detailed LookHialeah

Chair: Yi Peng, University of Alabama

Consumer Animosity, Consumer Affinity and Brand Trust: A Cross-Country Investigation

• Yi Peng, University of Alabama

Does Local Celebrity Scandal Influence Global Firm Value?

• Junzhou Zhang, Old Dominion University• Lei Huang, State University of New York at Fredonia

How Do Turkish Adolescents React to Sexual Appeals in Advertising

• Yusuf Erkaya, International Burch University• Omer Topaloglu, Fairleigh Dickinson University

U.S. Hispanics and Non-Hispanic Whites: Understanding Ethnic Identity, Brand Switching, and Price Sensitivity

• Ricardo Villarreal, University of San Francisco• Shelley A. Blozis, University of California, Davis• Pablo Gutiérrez Rodríguez, University of Leon


Session 1.6: A Look into International Consumers and Their DifferencesIroquois

Chair: Emi Moriuchi, Rochester Institute of Technology

A Preliminary Exploration of International vs US MBA Student Interpretation of Vague Language

• Edward C. Brewer, Appalachian State University• Terence L. Holmes, Murray State University

Attitudes toward Star Ratings: Generational Differences among Indian Consumers

• Christina Chung, Ramapo College of New Jersey• Emi Moriuchi, Rochester Institute of Technology• Yam B. Limbu, Montclair State University• P. Ganesan, VIT University

Strengthening the Relationship between Product Evaluation and Source Country Image

• Gary L. Hunter, Illinois State University

The Urban Middle Class Consumers in Emerging Markets: Opportunities and Challenges

• Elif S. Persinger, Eastern Michigan University• Emin Civi, University of New Brunswick


Session 1.7: Being ‘Politically Correct’ in the MarketplaceOaks

Chair: Kendra L. Harris, Alabama A&M University

Integrating Religion into the Marketing Mix: Is there an Ethical Line?

• Teresa Preston, University of Arkansas at Little Rock

15

Qualitative Insights on Happy, Older, African-American, Never-Married Females: Marketing Strategy and Public Policy Implications

• Kendra L. Harris, Alabama A&M University

The Altruistic Brand

• Phillip Frank, Missouri Western State University• Logan Jones, Missouri Western State University

Why We Shop with Companies We Hate: An Exploration of Barriers to Ideological Shopping

• Ayesha Tariq, Troy University• Catherine (Katy) Johnson, University of Toledo


Session 1.8: Challenges in Upper Level Marketing ClassesSeneca

Chair: Nese Nasif, University of Wisconsin-LaCrosse

An Authentic Cross-Cultural Experience in the Consumer Behavior Classroom

• Tara Burnthorne Lopez, Southeastern Louisiana University• April Field Kemp, Southeastern Louisiana University• Russell W. McKenzie, Southeastern Louisiana University

Another Look at Using Real Business People as ‘Buyers’ in Personal Selling Classes

• Jeff W. Totten, McNeese State University

Susceptibility of Marketing Students to Stereotype Threats

• Nese Nasif, University of Wisconsin-LaCrosse• Gwen Achenreiner, University of Wisconsin-LaCrosse


Session 1.9: Marketing in Emerging MarketsShawnee

Chair: Bruce A. Huhmann, Virginia Commonwealth University

Three Facets of Quan-He (Vietnam) and Guanxi (China) Define Relationship Marketing in Asian Markets

• Ngoc Pham, University of Texas Rio Grande Valley • Arturo Z. Vasquez-Parraga, University of Texas Rio Grande Valley • Yuanqing Li, University of Texas Rio Grande Valley

Emerging Male Gender Portrayals in Chinese Advertising

• Jiani Jiang, New Mexico State University• Bruce A. Huhmann, Virginia Commonwealth University• Wenkai Zhou, University of Wisconsin - Green Bay

Thursday 10:00 am – 10:30 am MORNING BREAK • Regency North

Snacks and Beverages


Session 2.6: Stukent PresentationIroquois


Session 2.10: Cengage Pride-Ferrell Innovations in Teaching IIDerby

Chair: Larry Neale, Queensland University of Technology

Judges: D. Joel Whalen, DePaul University Tracy Meyer, University of North Carolina Wilmington

Long-Distance Virtual Sales Role Play

• Karen Hopkins, Auburn University• Mark J Pelletier, University of North Carolina Wilmington

Using Competition to Increase Student Motivation and Participation to Accomplish More Than Earn an ”A”

• Bryan T. McLeod, Francis Marion University

Experiential Learning and Creative Culture: Student Promotional Video Competition

• Jodie Ferguson, Virginia Commonwealth University• Mayoor Mohan, Virginia Commonwealth University

Real Business, Real World: The IMC Plan

• Matthew Lunde, University of Wyoming

Hanging out online in Digital Marketing class

• Donna Sears, Acadia University

At The Intersection Between Play and Strategy: The Integration of Play Methodology (LEGO® Serious Play) in Client-Base Marketing Group Projects

• Samer Sarofim, California State University Fresno

16


Session 2.1: International Perspective: Advertising and Sales PromotionCherokee

Chair: Alexander Muk, Texas State University - San Marcos

A Dialogue Between East and West: Perception of Feng Shui and Real Estate Values

• Shuoyang (Sunny) Zhang, University of St Thomas• Chao-Chiung (C.C.) Lee

BEST PAPER IN CROSS-CULTURAL AND GLOBAL MARKETING TRACK

A Look at the Ethical Predisposition of Future South African Business Leaders Regarding Potential Misbehaviour on Both Sides of the Buyer-Seller Dyad

• Sam Fullerton, Eastern Michigan University and North-west University

• Christo Bisschoff, North-west University• Ziska Fields, University of KwaZulu-Nata

Green Advertising Effects and Purchase Intentions: A Study of American and Korean Millennials

• Alexander Muk, Texas State University - San Marcos• Christina Chung, Ramapo College of New Jersey• Hyun Sang An, Rutgers University


Session 2.2: Panel Presentation Best Practices in Teaching International Students Churchill

Chair: Raj Srivastava, Middle Tennessee State University

Panelists: Dawn Edmiston, William & Mary Leila Borders, Kennesaw State University Raj Srivastava, Middle Tennessee State University Darlene Xiomara Rodriguez, Kennesaw State University


Session 2.3: Workplace Issues: The Employees’ ImpactDowns

Chair: Katrina Savitskie, University of West Florida

“America, Let’s Get Real” about Stigmatization of Obese Individuals—A Discourse Analysis of the Opening Sequence of The Biggest Loser

• Abby Mayer, Drexel University• James Mark Mayer, Indiana University

BEST PAPER IN ETHICAL DECISIONS IN LIFESTYLE CHOICES TRACK

Corporate Social Responsibility’s impact on the Employee’s Perceived Job Satisfaction and Firm Performance: The Employee Perspective

• Sandipan Sen, Southeast Missouri State University• Katrina Savitskie, University of West Florida• Feisal Murshed, Kutztown University of Pennsylvania

Do Differences in Gender and Marital Status Impact Organizational Commitment Among Boundary Spanners?

• Diane R. Edmondson, Middle Tennessee State University• Lucy M. Matthews, Middle Tennessee State University• Cheryl B. Ward, Middle Tennessee State University• Ryan Matthews, RLM Enterprises


Session 2.4: Panel Presentation Making the Leap from Faculty to Administration Gulfstream

Chair: Anthony Patino, University of San Francisco

Panelists: Anthony Patino, University of San Francisco Richard Germain, University of Louisville John F. Tanner Jr., Old Dominion University Terence L. Holmes, Murray State University

17


Session 2.5: Panel Presentation Best Practices in Teaching Millennials Hialeah

Chair: Karen Kennedy, The University of Alabama at Birmingham

Panelists: Allison Young, Kentucky State University Karen Kennedy, The University of Alabama at Birmingham Parker J. Woodroof, University of Central Arkansas


Session 2.7: Panel Presentation Best Practices in Sales Education Oaks

Chair: David Fleming, Indiana State University

Panelists: David Fleming, Indiana State University Emily Goad, Illinois State University Lee Allison, Eastern Kentucky University Nawar Chaker, Elon University Rachel K. Smith, University of Mississippi


Session 2.8: Good and Bad, Happy and Sad: Self-Regulation and Consumer ChoiceSeneca

Chair: Ganga Urumutta Hewage, University of Central Florida

Regulatory Fit and Need for Self-Empowerment: How Positive and Negative Task Feedback Can Motivate Individuals to Choose Effortful Products

• Anirban Som, Indian Institute of Management Tiruchirappalli

The Role of Regulatory Focus in Experiential and Material Purchases

• Ganga Urumutta Hewage, University of Central Florida• Xin He, University of Central Florida

Vulnerability and Adoption of Risk Avoidance/Reduction Strategies: The Impact of Aspirational Distance and Counter-Norms

• John F. Tanner Jr., Old Dominion University• Emily C. Tanner, West Virginia University

Will You Like Me More? The Effect of Anthropomorphism on Consumers’ Decisions• Ganga Urumutta Hewage, Univeristy of Central Florida• Yue Liu, Southern Connecticut State University• Ze Wang, University of Central Florida


Session 2.9: Panel Presentation Experiential Learning in the Digital Classroom: Working with Clients to Gain Real World Experience Shawnee

Chair: Holly A. Syrdal, University of Southern Mississippi

Panelists: April Field Kemp, Southeastern Louisiana University Elizabeth Randon McDougal, Southeastern Louisiana University Holly A. Syrdal, University of Southern Mississippi

AfternoonThursday 12:00 pm – 2:00 pm

LUNCH ON YOUR OWN

18

Thursday 2:00 pm – 3:30 pm

Session 3.1: Sports and Its Relationship with “Positive” MarketingCherokee

Chair: Samer Sarofim, California State University, Fresno

Investigating Team Sponsored Cause Marketing: The Role of Team Identification and Success on Prosocial Behavioral Intentions Among College Sport Fans

• Ronald Christian, Baker University• Zach Wilkerson, University of Kansas• Samer Sarofim, California State University, Fresno

BEST PAPER IN TOURISM, HOSPITALITY, FOOD, MUSIC, AND SPORTS MARKETING TRACK

Sports Event Social Responsibility and Its Marketing Implications

• Russell Lacey, Xavier University

The relationship between consumer characteristics and attitude toward sponsorship

• Sasu Tuominen, University of Eastern Finland• Timo Muhonen

March for Dimes: The Effect of Service Design Characteristics on Checkout Charity Donation Requests

• Brian R. Kinard, University of North Carolina Wilmington• Minerva Lacal Pardo, Puig


Session 3.2: Social Media: Promotion in MotionChurchill

Chair: Jie G. Fowler, Valdosta State University

A Content Analysis of Brand-related Implied Motion in Social Media

• Brian Taillon, East Carolina University• Wendy Barnes McEntee, Randolph-Macon College• Steven Mueller, University of Texas - El Paso• Bruce A. Huhmann, Virginia Commonwealth University

On the Same Wavelength: Leveraging Social Media Engagement to Improve Receptivity to Brand Promotions

• Manisha Mathur, Augusta University

What is Sexy? The Victoria’s Secret Fashion Show and Beauty as Sport• Jie G. Fowler, Valdosta State University• Aubrey R. Fowler, Valdosta State University

19

Information Search in Tourism Decision Making: An Analysis of Generational Differences

• Timothy H. Reisenwitz, Valdonsta State University• Jie G. Fowler, Valdosta State University


Session 3.10: Meet the Editors #1 Derby

Chair: Greg W. Marshall, Rollins College

• Karen Flaherty, Oklahoma State University, Journal of Marketing Theory and Practice

• Naveen Donthu, Georgia State University, Journal of Business Research

• John F. (Jeff) Tanner Jr., Old Dominion University, Marketing Education Review

• Greg W. Marshall, Rollins College, European Journal of Marketing

• Joseph J. Cronin, Florida State University, Journal of Services Marketing

• Kevin J. Shanahan, Mississippi State University, Journal of Global Scholars for Marketing


Session 3.3: Resumes, Professional Organizational Membership, and JobsDowns

Chair: Elizabeth C. Alexander, Marshall University

Join the Club: The Relationship between Professional Organization Membership and Academic Performance among Undergraduate Marketing Students

• Jasmine Sisk, Valdosta State University• Gary D. Futrell, Valdosta State University

Preparing the Marketing PhD Graduate for the Academic Job Market: Insights from a Small Program

• Leyland Pitt, Simon Fraser University• Sarah Lord Ferguson, Simon Fraser University• Jeandri Robertson, Luleå University of Technology

Processing Information From Traditional and Visual Resumes: How Will Applicants Be Evaluated?

• Elizabeth C. Alexander, Marshall University• Deanna Mader, Marshall University


Session 3.4: The Overall Effect of Marketing in Tourism and SportsGulfstream

Chair: Anthony Patino, University of San Francisco

Athlete Endorsers: Consumer Preference for Super Bowl Quarterbacks

• Susan Myers, University of Central Arkansas

Consumer Motivations and Tourists’ Souvenirs Purchases

• Wei Wang, The University of Southern Mississippi• Gallayanee S. Yaoyuneyong, The University of Southern

Mississippi• Pauline Sullivan, Tennessee State University

Disney’s MyMagic+ and its Effects on Customer Satisfaction and Perceived Privacy

• Brittany Roe, Arkansas State University• C. Shane Hunt, Arkansas State University


Session 3.5: Student Decision MakingHialeah

Chair: Gregory S. Black, Metropolitan State University of Denver

Developing a Student Global Mindset by Conducting Comparative Analyses of Domestic and Foreign Business News Press Using a KWIC Search Tool

• Michael Mayo, Kent State University• William Howell, Kent State University• Sara De Masi, Kent State University and University of Florence

Narcissism, Exploitative Attitudes, and Academic Dishonesty: Marketing versus Other Business Majors

• Mohan Menon, University of North Georgia• Waros Ngamsiriudom, University of North Georgia• Hudson Rogers, Valdosta State University

The Efficacy of Student Use of RateMyProfessors.com for Decision Making

• Gregory S. Black, Metropolitan State University of Denver• Kate Lawrence, Campbell University• Ann B. Murphy, Metropolitan State University of Denver

20


Session 3.6: Panel Presentation Best Practices in Teaching Marketing Research Iroquois

Chair: Mary Harrison, Birmingham-Southern College

Panelists: Chi Zhang, University of Indianapolis Doreen Sams, Georgia College & State University James Blair, University of Rhode Island Mary Harrison, Birmingham-Southern College Phillip Frank, Missouri Western State University


Session 3.7: Dissertation Proposal Competition WinnersOaks

Chair: Robert E. McDonald, Texas Tech University

2017 University of South Alabama Doctoral Dissertation Proposal Award Winner

Boosting Material Products’ Value via Posting Product Pictures on Social Media: An Experiential Transfer Perspective

• M. Eda Anlamlier, University of Illinois at Chicago

2017 University of South Alabama Doctoral Dissertation Proposal Runner-Up

Essays on International Marketing Joint Venture Dissolutions in Emerging Markets

• Kiran Pedada, Texas Tech University

2017 Sharon E. Beatty Best Services Marketing Proposal Award

The role of future-oriented cognitions and anticipated emotions in consumers’ decisions to voice their complaints after service failures

• Silvia Van Riper, University of Arizona

2017 Jean-Charles Chebat Best Retail Proposal Award

Mobile In-Store Advertising: Understanding the Trade-off between Personalization Benefits and Privacy Concerns

• Mirja Bues, University of Muenster


Session 3.8: Branding in Social Media, Online and Offline EnvironmentSeneca

Chair: Trang P. Tran, East Carolina University

Can Products Have Agency Too?

• Ashkan Fatehi, University of Texas Rio Grande Valley• Reto Felix, University of Texas Rio Grande Valley

How to Enhance Brand Equity through Personalization, Brand Experience and Brand Attachment: A Study of Facebook

• Trang P. Tran, East Carolina University• Sandipan Sen, Southeast Missouri State University

Online Brand Engagement

• Melanie Santiago, University of Southern Mississippi• Tessah Russell, University of Southern Mississippi• Jamye Foster, University of Southern Mississippi

The impact of voluntary nutrition claims on new product performance: consumer’s food-value orientations and category assortment as moderating factors

• Lili Gai, University of Texas of the Permian Basin• Chunhao Xu, Texas Tech University


Session 3.9: Brand Emotion, Perception and Customer BehaviorShawnee

Chair: Deborah Goldring, Stetson University

Do what will win your customers back or protect yourself? The dilemma of issuing an apology vs. an apologia after a brand transgression.

• Aaron D. Joyal, Daemen College

I Hate That Brand! Assessing The Structural Components Of Brand Hate: A Proposed Research Agenda

• Kenneth W. Graham, University of Wisconsin - La Crosse• Mark J Pelletier, University of North Carolina Wilmington• Kelly Wilder, Meredith College

The Intricate Way Fitness Branding Impacts Consumer’s Purchase Intention

• Mei Han, University of Texas-Rio Grande Valley • Arturo Z. Vasquez-Parraga, University of Texas-Rio Grande Valley

What’s In The Family Name: Surname Branding Perceptions And Their Effects On Consumer Purchase Intentions

• Deborah Goldring, Stetson University• Isabel Botero, Stetson University• Tomasz Fediuk, Stetson University

21

Thursday 3:30 pm – 4:00 pm AFTERNOON BREAK • Regency North



Session 4.1: Strategic Insights: Competition, Collaboration, and ControversyCherokee

Chair: Ravi Jillapalli, Texas State University

A Firm’s Propensity to Reshore: Dissecting the Reshoring Trend

• Ravi Jillapalli, Texas State University

Effect of Top Management Composition and Corporate Social Performance History on the Valuation Impact of Marketing Related Controversies

• Ashley Morgan, University of Mississippi• Saim Kashmiri, University of Mississippi

The Impact of SC Partners’ Collaborative Feedback on Firms’ Logistics Competencies

• Ji “Miracle” Qi, University of Alabama• Robert Richey, Jr., Auburn University• Kristina K. Lindsey Hall, Louisiana State University


Session 4.2: Legal Issues in Public PolicyChurchill

Chair: Travis Simkins, Arkansas State University

Brands in the Breach: Effect of Market-Based Assets on Shareholder Losses

• George Deitz, The University of Memphis• Michael S. Houston, The University of Memphis• Jennifer H. Tatara, The University of Memphis• Jonathan Gilbert, The University of Memphis

Marijuana Edibles: Exploring the impact of decriminalization and legalization of marijuana on young consumers’ consumption

• Kacie Bull, University of North Carolina, Greensboro• Diana Lang, University of North Carolina, Greensboro• Alexis Mariani, University of North Carolina, Greensboro• Merlyn Griffiths, University of North Carolina, Greensboro

Marketing When Policies Conflict: Lessons from Marijuana

• Travis Simkins, Arkansas State University• Stephanie Gieger-Oneto, University of Wyoming


Session 4.10: Meet the Editors #2 Derby

Chair: Douglas Hughes, Michigan State University

• Eric G. Harris, Pittsburg State University, Journal of Managerial Issues

• Douglas Hughes, Michigan State University, Journal of Personal Selling & Sales Management

• Brian Rutherford, Kennesaw State University, Marketing Management Journal

• Robert E. McDonald, Texas Tech University, Journal of Macromarketing


Session 4.3: The Future: Services and Serving the IndustryDowns

Chair: Rachel K. Smith, University of Mississippi

Central role of innovation culture in the success of ICT Global New Service: A PLS SEM model approach

• Nusser Raajpoot, Central Connecticut State University• Jean Lefebvre

Information, Service Quality, and Comfort

• Rachel K. Smith, University of Mississippi

The roles of gender and service experience play in tipping behavior among millennials

• Amadin Agho, Indiana University• James Mark Mayer, Indiana University

22


Session 4.4: Identification and Branding in SalesGulfstream

Chair: Erin Gillespie, Elon University

Employer Branding Among Salespeople: An Exploratory Analysis of Glassdoor Reviews

• John F. Tanner Jr., Old Dominion University• F. Juliet Poujol, Paris-Nanterre - CEROS• Christophe Fourner, University of Montpellier

USCA BEST PAPER IN PERSONAL SELLING AND SALES MANAGEMENT TRACK

Firm Level Drivers of Salesperson Brand Identification

• Lee Allison, Eastern Kentucky University

The Hockey Stick Phenomenon in the Sales at Business B2B

• Jose R. Concha, Universidad Icesi• Benjamín Cabrera, Universidad Icesi

The Role of Salesperson-Focal Buyer Identification

• Erin Adamson Gillespie, Elon University• Alisha Blakeney Horky, Elon University


Session 4.5: Panel Presentation The Effect of Era-Specific Associations on Consumption Hialeah

Chair: Lindsay R. Larson, Georgia Southern University

Panelists: Lindsay R. Larson, Georgia Southern University Nathanael S. Martin, University of Cincinnati Randy B. Stein, California State Polytechnic University T. Andrew Poehlman, Clemson University


Session 4.6: Questionable Consumer Choices: Legal and IllegalIroquois

Chair: Diane R. Edmondson, Middle Tennessee State University

Consumer Shoplifting: Motivations and Ethical Orientation

• Tofazzal Hossain, University of Texas-Rio Grande Valley • Arturo Z. Vasquez-Parraga, University of Texas-Rio Grande

Valley

Explaining Consumer Purchase or Adoption of Illicit Products: Motivations and Ethical Orientation

• Sergio E. Robles-Avila, University of Texas-Rio Grande Valley• Arturo Z. Vasquez-Parraga, University of Texas Rio Grande

Valley

Marijuana Users: Motivations and Ethical Orientation

• Sergio E. Robles-Avila, University of Texas-Rio Grande Valley• Arturo Z. Vasquez-Parraga, University of Texas-Rio Grande

Valley


Session 4.7: Panel Presentation Incorporating Experiential Learning in Marketing Education Oaks

Chair: Jeff W. Totten, McNeese State University

Panelists: Brian Buckler, Avila University C. Edward Heath, Northern Kentucky University Jeff W. Totten, McNeese State University John Drea, Illinois College Samer Sarofim, California State University, Fresno

23


Session 4.8: The Service ExperienceSeneca

Chair: Athinodoros Chronis, California State University-Stanislaus

Commercial Doubling: Dramaturgy of Contested Servicescapes

• Athinodoros Chronis, California State University-Stanislaus

Increasing customer compliance in services: The interplay of goal types and responsibilization

• Shuqin (Monica) Wei, Texas A&M University-Central Texas• Tyson Ang, Texas A&M University-Central Texas• Nwamaka A. Anaza, Southern Illinois University Carbondale

BEST PAPER IN SERVICES MARKETING TRACK

Your doctor is skilled, but my doctor is nice. Investigating the effects of Doctor warmth and clinical competence on patient satisfaction and loyalty.

• Omar Woodham, North Carolina A & T State University• Laquanda Leaven, North Carolina A & T State University

Consumer Switching Intentions to Buy Groceries Online• Deborah Colton-Hebert, Rochester Institute of Technology


Session 4.9:

Panel Presentation Best Practices in Teaching Non-Traditional StudentsShawnee

Chair: Linda Barton, Brenau University

Panelists: Linda Barton, Brenau University Lynne Cox, University of North Texas Melodie Phillips, Middle Tennessee State University


Bourbon Lesson & Tasting Regency Central • Ticketed event

Now that you are in Bourbon country, let us begin your journey to becoming a Bourbon Badass!

25

FRIDAY NOVEMBER 10, 2017

FRIDAY AT-A-GLANCE

2ND FLOOR

REGENCY NORTH KEENELAND BOARD ROOM CHEROKEE CHURCHILL DOWNS GULFSTREAM

7:30 AM


8:30 AM

SMA Conference Registration & SMA

Conference Exhibitors

SMA Academic Placement Services Executive Committee

Session 5.1: Understanding Credibility and

Marketing in the Food and Wine Industries

Session 5.2: Selected Topics in Entrepreneurship

Session 5.3: Who Am I? Studies on Consumer Identity

Session 5.4: The Protection of Planet

Earth9:00 AM

9:30 AM


10:30 AM

Session 6: 2017 Routledge - Taylor & Francis / SMA Distinguished Scholar Presentation Conference Theater, 2nd Floor

11:00 AM

11:30 AM

12:00 PM

12:00-2:00 PM SMA Awards Luncheon Regency Ballroom

2:00 PM

SMA Conference & SMA Conference

Exhibitors


Executive Committee

Session 7.1: Ethics and Choices in the

Classroom: In-Person or Online

Session 7.2: Strategies to Create a Successful Sales

Program

Session 7.3: Sports and Entertainment Marketing: What’s

New?

Session 7.4: Strategies to Achieve

Full Professor2:30 PM

3:00 PM


4:00 PM

Session 8.1: Strategies to Develop and Recruit for Study

Abroad Programs

Session 8.2: Marketing’s Role in

Sustainable Business Practices

Session 8.3: Sales Teams in the Workplace

Session 8.4: Incorporating Scientific

Ethics in Marketing Research and Teaching

4:30 PM

5:00 PM

5:30 PM

6-7:30 PM President’s Reception Regency Ballroom

26

FRIDAY AT-A-GLANCE, CONT.

1ST FLOOR

HIALEAH IROQUOIS OAKS SENECA SHAWNEE DERBY PIMLICO

7:30 AM

JMTP Editorial Review Board Meeting and

Breakfast

8:00 AM

8:30 AMSession 5.5:

Psychodynamic Limitations of Ethical Choice Recognition in

Organizations

Session 5.6: Strategic Implementation: Managing the

Marketing Function Under Imperfect

Information

Session 5.7: Social Media Technology

Session 5.8: The Face of Your Service:

Employees

Session 5.9: Promotion and Health:

Heart of the Matter

Session 5.10: Axcess Capon Distinguished Teaching Competition

9:00 AM

9:30 AM


10:30 AM

Session 6: 2017 Routledge - Taylor & Francis / SMA Distinguished Scholar Presentation Conference Theater, 2nd Floor

11:00 AM

11:30 AM

12:00 PM

12:00-2:00 PM SMA Awards Luncheon Regency Ballroom

2:00 PM

Session 7.5: Social Media and

Engagement

Session 7.6: Just Can’t Get Enough:

Investigating Scarcity and Consumption

Environments

Session 7.8: Consumer Constraints

& Empowerment

Session 7.9: When Policy Informs

Marketing Strategy

Session 7.10: SMA Teaching Moments I SMA Business Meeting2:30 PM

3:00 PM


4:00 PM

Session 8.5: In or Out? Influence of

Social Comparisons, Death and Acquisition

Session 8.6: Assumptions About

Consciousness Harm Consumer Research

Session 8.7: Marketing’s Role in the

National Healthcare Debate

Session 8.8: New Perspectives

on Nostalgia, Anthropomorphism,

and Addictive Consumption

Session 8.9: Demystifying the

Tenure and Promotion Process

Session 8.10: SMA Teaching Moments II

SMA Board of Governors Meeting

4:30 PM

5:00 PM

5:30 PM

6-7:30 PM President’s Reception Regency Ballroom

27

Morning

Friday 8:00 am – 8:30 am COFFEE & TEA • Regency North

Friday 8:30 am – 6:00 pm



Friday 8:30 am – 10:00 am

JMTP Editorial Review Board MeetingPimlico


Session 5.10: Axcess Capon Distinguished Teaching CompetitionDerby

Chair: Barbara Wooldridge, University of Texas at Tyler

Distinguished Teaching Competition

• Kesha K. Coker, Ball State University• Dawn Edmiston, College of William and Mary• Joel Le Bon, University of Houston


Session 5.1: Understanding Credibility and Marketing in the Food and Wine IndustriesCherokee

Chair: Dennis Pitta, University of Baltimore

An International Transformation of Produce: The Marketing of Imperfect Produce in France and the United States

• Alisha Blakeney Horky, Elon University • Sara Machi, Elon University

Investigating Construal Level of Expert 3rd Party Reviews in Domestic and French Wine Markets

• Christian Bushardt, Louisiana Tech University

Message Strategies for Establishing Credibility During Farmer’s Market Sales

• Benjamin Garner, University of North Georgia


Session 5.2: Selected Topics in EntrepreneurshipChurchill

Chair: Jeandri Robertson, Luleå University of Technology

Being your own boss: Examining the effects of entrepreneurship commitment, work-family conflict, and emotional exhaustion on job satisfaction

• Lucy M. Matthews, Middle Tennessee State University• Ryan L. Matthews, RLM Enterprises• Diane R. Edmondson, Middle Tennessee State University• Cheryl B. Ward, Middle Tennessee State University

Look before you leap: An analysis of the factors driving the transition from hybrid to full-time entrepreneurship

• Caitlin Ferreira, Luleå University of Technology• Jeandri Robertson, Luleå University of Technology• Stacey Morrison, KTH Royal Institute of Technology• Amanda Blair, KTH Royal Institute of Technology• Kylie McMullan, KTH Royal Institute of Technology

BEST PAPER IN ENTREPRENEURSHIP TRACK

Select product mix decisions and personality: An exploratory study of situations faced in an entrepreneurial marketing simulation

• Joseph Thornton, Bellarmine University• Michael R. Luthy, Bellarmine University


Session 5.3: Who Am I? Studies on Consumer IdentityDowns

Chair: Jacob Hiler, Ohio University

Comparing Consumer Identities Between Carnists and Vegans: The Importance of Distinguishing Motivations for Going Vegan

• Karin Braunsberger, Univeristy of South Florida St. Petersburg• Richard O. Flamm, Florida Fish and Wildlife• R. Brian Buckler, Avila University

Investigation of the Antecedent Relationships of Religiosity on Self Control and Moral Identity

• Franklin Tillman, Univeristy of Mississippi

Putting on the Cape: A Study of Transformative Consumer Identity

• Jacob Hiler, Ohio University• Andrew Kuo, Louisiana State University

28


Session 5.4: The Protection of Planet EarthGulfstream

Chair: Naz Onel, Stockton University

A Duality of Ethical Sustainable Action and Lifestyles in Sustainable Buildings

• Matthew Lunde, University of Wyoming

Effects of Green Color and Environmental Claims on Consumer Trust and Purchase Intention

• Naz Onel, Stockton University• Timucin Ozcan, Rollins College

Keep it on the Down Low: Identity-Based Barriers to Environmental Action

• Frank Gregory Cabano, University of Kansas• Rachel I. McDonald, Columbia University• Noelle M. Nelson, University of Kansas

Unethical Consumer: An exploration of Amazon’s incentivized reviewers’ community through a netnography

• Ania I. Rynarzewska, Mercer University


Session 5.5: Panel Presentation Psychodynamic Limitations of Ethical Choice Recognition in Organizations Hialeah

Chair: Mary F. Mobley, Augusta University

Panelists: Mary F. Mobley, Augusta University Michael C. Mobley, Augusta University Richard Easley, Baylor University


Session 5.6: Strategic Implementation: Managing the Marketing Function Under Imperfect InformationIroquois

Chair: Harriette Bettis-Outland, University of West Florida

A Review of Organizational Learning in the Marketing and Management Literature: What role does Organizational Learning have in Firm Performance?

• Kristina Stuhler, Old Dominioni University

How Does Information Overload and Information Distortion Affect Customer Information Quality and The Development of a Successful CRM Implementation?

• Harriette Bettis-Outland, University of West Florida• John F. Tanner Jr., Old Dominion University• R. Dale Wilson, Michigan State University

Investigating the Role of Marketing Decisions on Firms Operating Performance after Announcing Bankruptcy

• Masoud Moradi, Texas Tech University

The Impact of Resource Scarcity on Managing Market Agility

• Michael Mayo, Kent State University• Sara De Masi, Kent State University and University of Florence• Andrea Paci, University of Florence


Session 5.7: Social Media TechnologyOaks

Chair: Kevin Chase, University of Kentucky

App Design: Driver of App Loyalty

• Prachi Gala, University of Mississippi• Vahid Ghomi, University of Mississippi• Kathy Wachter, University of Mississippi

BEST PAPER IN SOCIAL MEDIA AND MARKETING TECHNOLOGY TRACK

Device Attachment Increases Advertising Effectiveness

• Kevin Chase, University of Kentucky• James Mead, University of West Florida

Gender and Deceptive Reviews: An Investigation of Online Review Helpfulness

• Sevincgul Ulu, Rutgers University• Can Uslay, Rutgers University• Sengun Yeniyurt, Rutgers University

Internet Search Trend Data at a Product-Feature Level

• Tamron Lee, Dixie State University• Perry Haan, Tiffin University

29


Session 5.8: The Face of Your Service: EmployeesSeneca

Chair: Ji “Miracle” Qi, University of Alabama

Effect of service provider’s facial attractiveness on customer outcomes.

• Ashish Kalra, University of Texas at Arlington• Lauren Brewer, University of Texas at Arlington• Omar Itani, Lebanese American University

Employees’ pride and customer focus: The effect of advertising and perception on external reputation

• Omid Dadger, Southern Illinois University Carbondale• Monika Rawal, Southern Illinois University Carbondale• José Luis Saavedra, Southern Illinois University Carbondale

Frontline Employee Developmental Approaches, Engagement and Service Climate

• Ji “Miracle” Qi, University of Alabama• Carolyn Findley Musgrove, Indiana University Southeast• Alexander E. Ellinger, University of Alabama• Andrea Ellinger, University of Texas-Tyler


Session 5.9: Promotion and Health: Heart of the MatterShawnee

Chair: Bridget Nichols, Northern Kentucky University

Advertising Rhetoric and Positive versus Negative Emotions in Health Promotions

• Pia Albinsson, Appalachian State University• Bruce A. Huhmann, Virginia Commonwealth University• Bidisha Burman, University of Mary Washington

Food Advertising Targeted at Children: Effects of Personal Moral Philosophy and Parenting Style

• Oznur Ozkan-Tektas, Hacettepe University

BEST PAPER IN PROMOTIONS TRACK

Is Bigger Really Better? A Consideration of Ethically-Derived Injunctive Norms when Using Larger-Bodied Women in Advertising

• Bridget Nichols, Northern Kentucky University• David Raska, Northern Kentucky University

Too Much To Digest: How Product Attribute Information and Choice Influence Shopping Intention

• Atmadeep Mukherjee, University of Arkansas• Ronn J. Smith, University of Arkansas• Amaradri Mukherjee, Portland State University

Friday 10:00 am – 10:30 am MORNING BREAK • Regency North


Friday 10:30 am – 12:00 pm

2017 Routledge – Taylor & Francis SMA Distinguished Scholar Presentation Conference Theater

Donald R. Lehmann, Columbia University

Afternoon

Friday 12:00 pm – 2:00 pm

Awards Luncheon Ballroom


SMA Annual Business Meeting

Pimlico

(Open to all SMA members)


Session 7.10: SMA Teaching Moments IDerby

Chairs: D. Joel Whalen, DePaul University Kesha Coker, Ball State University John F. Tanner Jr., Old Dominion University

Transferring the steps to a sales call to interviewing

• Lucy M. Matthews, Middle Tennessee State University

Baby You Can Drive My Car or Can You?

• Barbara Ross Wooldridge, University of Texas at Tyler

For Pete’s Sake: Stop Watching the Clock!

• Parker Woodroof, University of Central Arkansas

Celebrating Small Student Victories: A Source for Creating Big Impact on Classroom Environment

• Charlie Drehmer, DePaul Univerasity

30

And the award goes to... Sustainability Marketing! An innovative approach to teaching, learning, and research

• Naz Onel, Stockton University

Flip-Flop Discussion

• Robert King, West Texas A&M University

Using Experiential Learning in the Classroom to Enhance Distribution Learning

• Gregory Black, Metropolitan State University of Denver

The Age of Big Data Is Just Beginning: Real Time Data Analytics

• Jie Fowler, Valdosta State University

Tip for Dealing with Student Oppositional Behavior

• Mary F. Mobley, Augusta University

Where It’s At: Mapping Exercises for Better Understanding Retailers and their Customers

• Rob E. Boostrom, University of Wisconsin-Whitewater

How not to be labeled Mr or Ms Half-Job!

• Alexander E. Ellinger, University of Alabama

Experiential Learning Ideas that Include Community Partners

• Melissa Clark, Coastal Carolina University


Session 7.1: Panel Presentation Ethics and Choices in the Classroom: In-Person or Online Cherokee

Chair: Diana Haytko, Florida Gulf Coast Universityy

Panelists: Catherine Curran, University of Massachusetts, Dartmouth Christopher Hopkins, Auburn University Diana Haytko, Florida Gulf Coast University


Session 7.2: Panel Presentation Strategies to Create a Successful Sales Program Churchill

Chair: Linda Mullen, Georgia Southern University

Panelists: Robert E. McDonald, Texas Tech University Erin Adamson Gillespie, Elon University Linda Mullen, Georgia Southern University Lukas Forbes, Western Kentucky University


Session 7.3: Panel Presentation Sports and Entertainment Marketing: What’s New? Downs

Chair: Don Roy, Middle Tennessee State University

Panelists: Anthony Patino, University of San Francisco Delancy Bennett, Clemson University Don Roy, Middle Tennessee State University John Drea, Illinois College Laurence DeGaris, University of Indianapolis


Session 7.4: Panel Presentation Strategies to Achieve Full Professor Gulfstream

Chair: Maria Kalamas Hedden, Kennesaw State University

Panelists: Brian Buckler, Avila University Karin Braunsberger, University of South Florida St. Petersburg Maria Kalamas Hedden, Kennesaw State University Scott R. Swanson, University of Wisconsin-Eau Claire

31


Session 7.5: Social Media and EngagementHialeah

Chair: Mohammad Amin Rostami, University of Texas at Arlington

Firm’s Digital Marketing Pursuits: Examining the Role of Social Media and Salesperson Knowledge for B2B Relationships

• Omar Itani, Lebanese American University• Ashish Kalra, University of Texas at Arlington• Raj Agnihotri, University of Texas at Arlington• Praveen Singh, Transformation and Modernization Services• Sandeep Tyagi, Transformation and Modernization Services

BEST PAPER IN MARKETING RESEARCH TRACK

Online Social Presence: Scale Development and Validation

• Russell Reams, Oglethorpe University• Jeananne Nicholls, Slippery Rock University• Joseph F. Hair, Univeristy of South Alabama• Thomas L. Baker, The University of Alabama

The Role of Storytelling in Enhancing Consumers’ Engagement with Social Media Content

• Mohammad Amin Rostami, University of Texas at Arlington• Elten Briggs, University of Texas at Arlington

Understanding the Relationship between Social Conversations and Customer Engagement

• Sujata Ramnarayan, Notre Dame de Namur University


Session 7.6: Just Can’t Get Enough: Investigating Scarcity and Consumption EnvironmentsIroquois

Chair: José Luis Saavedra, Southern Illinois University Carbondale

PEARSON EDUCATION MICHAEL SOLOMON BEST PAPER IN CONSUMER BEHAVIOR TRACK

Need for More: Conspicuous Consumption, Social Settings and Materialism

• Ramin Bagherzadeh, Southern Illinois University Carbondale• José Luis Saavedra, Southern Illinois University Carbondale

Beyond window signs: The Effects of Window Signs on Consumers’ attitudes and shopping decisions

• Franklin Velasco, University of Texas at Arlington

Consumer Persistence And Creativity In The Face Of Extreme Shortage

• John Mello, Arkansas State University• Melodie Philhours, Arkansas State University• Katerina Hill, Arkansas State University

The Mediated Impact of Perceived Security Breach on Consumer Repurchase Intention

• Sudipto Sarkar, University of Texas Rio Grande Valley• Arturo Z. Vasquez-Parraga, University of Texas Rio Grande Valley


Session 7.8: Consumer Constraints & EmpowermentSeneca

Chair: Laurel Aynne Cook, West Virginia University

A culture of vulnerability: How culture keeps consumers vulnerable

• Lixun Su, West Virginia University• Emily C. Tanner, West Virginia University

Discovering the Best Consumer Complaint Strategies to Gain Compliance from Financial Institutions

• Natalie Marquart, West Virginia University• Paula Fitzgerald, West Virginia University• Farnoush Reshadi, West Virginia University

Co-creation of Customer Experience in a Social Program: A Qualitative Exploration of the Customer Redemption Experience in the WIC program

• Kristina Stuhler, Old Dominion University• Chuanyi Tang, Old Dominion University• Harry Zhang, Old Dominion University• Leigh Diggs, Old Dominion University

Intellectual Freedom, the Right to Free Inquiry, and Digital Privacy

• Shaheen Borna, Ball State University


Session 7.9: When Policy Informs Marketing StrategyShawnee

Chair: Ania I. Rynarzewska, Mercer University

Memory of Issue/Image Political Advertisements: A Political Involvement Perspective

• Feng Shen, St. Joseph’s University

Redefining recruitment strategy: Projecting the Likelihood of a New Residential Student at an Access College with Pre-Enrollment Data

• Nikolaos Hutto, South Georgia State College• Ania I. Rynarzewska, Mercer University

32

STATISTICS RESEARCH: Why Some Candidates Win and Some Lose Elections: Political Marketing and the Use of Predictive Analytics to Determine Election Wins

• D. Anthony Miles, Miles Development Industries Corporation• Terrell Seaton, Seaton Works LLC

Effects of Front-of-Package Cues: The Moderating Role of Package Color on Consumers’ Food Evaluations and Choices

• Ashley M. Thomas, University of Mississippi• Christopher L. Newman, University of Mississippi

Friday 3:30 pm – 4:00 pm AFTERNOON BREAK • Regency North



Board of Governors MeetingPimlico


Session 8.10: SMA Teaching Moments IIDerby


Using a Dummy for Smarter Forecasting

• James “Jim” Underwood, University of Louisiana, Lafayette

Learning by Role Playing – B2B Selling Graduate Class

• Jay Mulki, Northeastern University

What’s your story? Transforming the common sales pitch through storytelling

• Sandipan Sen, Southeast Missouri State University• Louise Bodenheimer, Southeast Missouri State University• Richard A. Rocco, DePaul University

Consumer Attitudes & Warm Milk

• Venessa Funches, Auburn University

Teaching Team Management Skills through Group Projects

• Elliott Manzon, University of Cincinnati

The Buddy System: Facilitating Learning through Sense of Community

• Reanna Berry, Georgia Gwinnett College

Learner-Centered Education: An Example Using Crossword Puzzles and Jeopardy

• Sally Baalbaki, Metropolitan State University of Denver

The Flaky Business of Cereal: The Great Extravaganza Is Declining

• Monica Santaella, Louisiana State University

Assessing Student Learning Outcomes Using Direct and Indirect Measures

• Ella Carter, Bowie State University

Social ME Labs: Lessons in Social Media Marketing of Students’ Personal Brands

• Kesha Coker, Ball State University

Case Presentations & Use of Student Critiquing Groups

• Russell Lacey, Xavier University


Session 8.1:

Panel Presentation Strategies to Develop and Recruit for Study Abroad ProgramsCherokee

Chair: Doreen Sams, Georgia College & State University

Panelists: Doreen Sams, Georgia College & State University Jie G. Fowler, Valdosta State University John Branch, University of Michigan Karin Braunsberger, University of South Florida St. Petersburg Kevin Shanahan, Mississippi State University


Session 8.2:

Panel Presentation Marketing’s Role in Sustainable Business PracticesChurchill

Chair: Deborah Goldring, Stetson University

Panelists: Deborah Goldring, Stetson University Devin Luntc, University of Tampa Maria Kalamas Hedden, Kennesaw State University Melissa Clark, Coastal Carolina University Naz Onel, Stockton University

33


Session 8.3: Sales Teams in the WorkplaceDowns

Chair: Lucy M. Matthews, Middle Tennessee State University

Both Hindering and Motivating: The Role of Interfunctional Tension in Salesperson Cross-Functional Integration

• Nawar Chaker, Elon University• Adam Powell, Shippensburg University

BEST PAPER IN LOGISTICS AND SUPPLY-CHAIN MANAGEMENT TRACK

Cross-functional Teams and Social Identity Theory: A Study of Sales and Operations Planning

• Scott C. Ambrose, Embry-Riddle Aeronautical University• Lucy M. Matthews, Middle Tennessee State University

The Viability of Digital Boat Sales

• John E. Dillard, Jr., University of Houston - Downtown, USA• Lucinda L. Parmer, Miami Univeristy

Whose Opinion Matters? The Relative Influence of Respected Sales Peers On Salespersons’ Intention to Sell New Products

• George Allen, Asbury University


Session 8.4:

Panel Presentation Incorporating Scientific Ethics in Marketing Research and TeachingGulfstream

Chair: Arturo Z. Vasquez-Parraga, University of Texas Rio Grande Valley

Panelists: Arturo Z. Vasquez-Parraga, University of Texas Rio Grande Valley Ngoc Pham, University of Texas Rio Grande Valley Sergio E. Robles-Avila, University of Texas Rio Grande Valley Sudipto Sarkar, University of Texas Rio Grande Valley Tofazzal Hossain, University of Texas Rio Grande Valley


Session 8.5: In or Out? Influence of Social Comparisons, Death and AcquisitionHialeah

Chair: Christian Bushardt, Louisiana Tech University

Access or Ownership: Does Acquisition Mode Impact the Decision-Making Process?

• Stephanie Lawson Brooks, Winthrop University• Mark R. Gleim, University of Toledo• Michael D. Hartline, Florida State University• Carolyn Findley Musgrove, Indiana University Southeast

Death as Experience Economy on Consumer Purchase Behavior

• Heejung Park, University of Wyoming• In Jung Song, University of Foreign Studies• Narang Park, University of Georgia• Wookjae Heo, South Dakota State University

Going Solo: The Role of the Internet in Consumer Preference for “Solo” Celebrity Brands Vs. “Group” Celebrity Brands

• Jared Wolfe, LIU Post

The Effect of Social Comparisons on Consumer Attitudes and Repurchase Intentions

• Bryan T. McLeod, Francis Marion University


Session 8.6:

Panel Presentation Assumptions About Consciousness Harm Consumer ResearchIroquois

Chair: Nicholas Light, University of Colorado-Boulder

Panelists: Lawrence E. Williams, University of Colorado-Boulder Nicholas Light, University of Colorado-Boulder T. Andrew Poehlman, Clemson University

34


Session 8.7: Panel Presentation Marketing’s Role in the National Healthcare Debate Oaks

Chair: Karen Hopkins, Auburn University

Panelists: Julie Harding, Marietta College Karen Hopkins, Auburn University Robecca L. Quammen, Quammen Health Care Consultants Russell Reams, Oglethorpe University Samer Sarofim, California State University, Fresno Teresa Preston, University of Arkansas at Little Rock


Session 8.8: New Perspectives on Nostalgia, Anthropomorphism, and Addictive ConsumptionSeneca

Chair: Irina Toteva, Florida Atlantic University

He Said, She Said: Effects of Anthropomorphized Agent on Self Control

• Irina Toteva, Florida Atlantic University

The Power Framework of Addictive Consumption: When, Why, and How Emotion Regulation Leads to Addictive Consumption

• Olga Martin, University of Washington• Shailendra Pratap Jain, University of Washington

The Role of Involvement in Nostalgia-Related Consumption

• Jana Rutherford, Barry University


Session 8.9: Panel Presentation Demystifying the Tenure and Promotion Process Shawnee

Chair: Robert E. McDonald, Texas Tech University

Panelists: Robert E. McDonald, Texas Tech University Charles Martin, Wichita State University Omar Woodham, North Carolina A & T State University Rajendran S. Murthy, Rochester Institute of Technology Stephanie Noble, The University of Tennessee Knoxville

Evening


President’s Reception Regency Ballroom

Please wear your name badge for bar service.

Kentucky Derby Themed Heaven Hill exclusive bourbon & signature cocktail sponsored by:

36

SATURDAY NOVEMBER 11, 2017

SATURDAY AT-A-GLANCE

2ND FLOOR

REGENCY NORTH BOARD ROOM CHEROKEE CHURCHILL DOWNS GULFSTREAM HIALEAH


8:30 AM

SMA Conference Exhibitors

Session 9.1: Sustainablity, Attitude Resilience and Quality: A Study of the Tourism

Industry

Session 9.2: Advancing Social Media Theory and

Practice

Session 9.3: The Ten Commandments – The

Thou Shall Not’s of Marketing

Session 9.4: Customer Participation and Pricing Relevance

Session 9.5: The Influence of Life-History Theory on

Consumer Behavior

9:00 AM

9:30 AM


10:30 AMSession 10.1: All

the World’s a Stage: Culture, Consumer Choice, and Brand

Evaluations

Session 10.2: Competition, Consumer Decision-Making and

Risk

Session 10.3: Non-Profits and Relationships

Session 10.4: Responses to Service

Failures

Session 10.5: Personal and Social Well-Being

11:00 AM

11:30 AM

12:00 PM

SMA Executive Committee Meeting

12:30 PM

01:00 PM

01:30 PM

02:00 PM

SMA Executive Committee Closing

Session

02:30 PM

03:00 PM

03:30 PM

04:00 PM

04:30 PM

05:00 PM

05:30 PM

37

SATURDAY AT-A-GLANCE, CONT.

1ST FLOOR

IROQUOIS OAKS SENECA SHAWNEE DERBY PIMLICO BELMONT

8:30 AM

Session 9.6: “Uh Ohs” in Service Delivery

Session 9.7: The Dark Side of Social Media

Session 9.8: Consumer Insights - Understanding the

Customer in a Rapidly Changing Environment

Session 9.9: International Branding

and Markating Segment

Session 9.10: SMA Teaching Moments III

Retail and Distribution Symposium

9:00 AM

9:30 AM


10:30 AM

Session 10.6: Consumer Identities,

Social Knowledge and Modes of Consumption

Session 10.7: Motivation, Morality and a Meta-Analysis

Session 10.8: Local vs Global: An Eclectic

Look

Session 10.9: Cognitive Effects of

Social Media

Session 10.10: SMA Teaching Moments IV

11:00 AM

11:30 AM

12:00 PM

12:30 PM

01:00 PM

01:30 PM

02:00 PM

02:30 PM

03:00 PM

03:30 PM

04:00 PM

04:30 PM

05:00 PM

05:30 PM

38

Morning

Saturday 8:00 am – 8:30 am COFFEE & TEA • Regency North

Saturday 8:30 am – 5:00 pm

Retail and Distribution SymposiumPimlico and Belmont

Saturday 8:30 am – 10:00 am

Session 9.10: SMA Teaching Moments IIIDerby


Not So Passé MBA

• Rebecca VanMeter, Ball State University

Growing Faculty Technology Expertise Through Team Teaching

• Joie Hain, Fayetteville State University• Wendy Ritz, Florida State University Panama City

A Last Day of Class Idea for Project-Based Courses: Recapping Student Accomplishments

• Mary P. Harrison, Birmingham-Southern College

Critical Minds

• Kerrie Anne Ambort-Clark, University of Texas at Tyler

Social Media and Cultural Context Case Study: A Tale of a Mardi Gras Facebook Post

• Pamela A. Kennett-Hensel, University of New Orleans

Keeping Goliath on His Toes: The 4Ps Method of Case Discussion

• Lora Mitchell Harding, Belmont University

Can I Interest You in A Quinoa Burger?

• Stacy Trisler, University of Wisconsin-La Crosse

Jumpstarting Group Projects with a “Wild Goose Chase”

• Julie Harding, Marietta College

Who Are You: Using A Segmentation Worksheet to Generate Descriptive Target Market Profiles

• C. Edward Heath, Northern Kentucky University

Scavenger Hunts as Active Learning

• Tracey King Schaller, Georgia Gwinnett College

39

Freeing Up Your Marketing Classroom

• Walter Henley, University of Memphis


Session 9.1: Sustainablity, Attitude Resilience and Quality: A Study of the Tourism IndustryCherokee

Chair: Scott R. Swanson, University of Wisconsin-Eau Claire

Destination Reputation: The Moderating Role of Relationship Quality on Subjective Well-being and Environmentally Responsible Behaviors

• Scott R. Swanson, University of Wisconsin-Eau Claire• Lujun Su, Business School of Central South University

Sustainability Labeling In Travel Destinations Branding

• Elvira Kizilova, West Virginia University • Michael F. Walsh, West Virginia University

The Effect of Consumer Resilience on Forming Consumer Attitude toward Traumatic Information

• DongJun (DJ) Rew, University of Texas Rio Grande Valley• Michael S. Minor, University of Texas Rio Grande Valley

The Role of WAR in Predicting MLB Team Attendance: An Exploratory Study

• John Drea, Illinois College• Lauren K. Mense, Illinois College• Austin Stewart, Illinois College


Session 9.2: Advancing Social Media Theory and PracticeChurchill

Chair: Mathew Joseph, St. Mary’s University

Explaining the Impact of Luxury Brands’ Social Media Marketing Effort on Consumers’ Engagement with Brand-Related Content

• Saleh Bazi, University of Newcastle

Student Perception of Online Versus Traditional Education: A Preliminary Investigation

• Ashley Hass, St. Mary’s University• Atefeh Yazdanparast Ardestani, Evansville University• Mathew Joseph, St. Mary’s University

The Incredible Shrinking Space: A Small Glimpse into the Minds of Millennial Travelers

• Alicia Jividen, University of Nevada Las Vegas


Session 9.3: Panel Presentation The Ten Commandments – The Thou Shall Not’s of Marketing Downs

Chair: R Wixel Barnwell, University of Tennessee Martin

Panelists: Robert E. McDonald, Texas Tech University Kevin Shanahan, Mississippi State University Mark J Pelletier, University of North Carolina Wilmington Michael Levin, Otterbein University Paula Dootson, Queensland University of Technology R Wixel Barnwell, University of Tennessee Martin


Session 9.4: Customer Participation and Pricing RelevanceGulfstream

Chair: Jing Chen, University of Texas-El Paso

Exploring relevance of pay-what-you-want (PWYW) and name-your-own-price (NYOP) pricing mechanisms for green products

• Avinash Tripathi, National Institute of Industrial Engineering• Neeraj Pandey, National Institute of Industrial Engineering

An employee view of customer participation in service development and delivery

• Jing Chen, University of Texas-El Paso• Jaewon (Jay) Yoo, Soongiu University• Binh Nguyen, New York Institute of Technology• Gary L. Frankwick, University of Texas-El Paso

40


Session 9.5: Panel Presentation The Influence of Life-History Theory on Consumer Behavior Hialeah

Chair: Carolyne Greene, Clemson University

Panelists: Anh Lan Tran, Clemson University Carolyne Greene, Clemson University Denny Huynh, Clemson University Nathan McDowell, Clemson University T. Andrew Poehlman, Clemson University


Session 9.6: ”Uh Ohs” in Service DeliveryIroquois

Chair: Jeff W. Totten, McNeese State University

Service Recovery Planning After Hurricane Rita

• Jeff W. Totten, McNeese State University• Candace Prejean, JD Bank• Sulochana Shrestha, McNeese State University

The influence of customer type on customer responses to service transgressions

• Mei Han, University of Texas-Rio Grande Valley • Arturo Z. Vasquez-Parraga, University of Texas-Rio Grande

Valley

The influence of customers’ accents on employee recovery behavior

• Carol Azab, Stetson University• Jonas Holmqvist, Kedge Business School

When talking matters: The impact of discussing employee and customer directed citizenship behaviors on service quality

• Jason Flores, Oklahoma City University• Marisa Flores, University of Oklahoma


Session 9.7: The Dark Side of Social MediaOaks

Chair: Patricia Todd, Western Kentucky University

Indulgence on Facebook: Narcissism and Mediated Voyeurism

• Rajendran S. Murthy, Rochester Institute of Technology• Monica A. Hodis, St. John Fisher College• Hemant C. Sashittal, St. John Fisher College

Let it Be: Exploring the Impact of Negative Online Review Censorship

• Jennifer L. Stevens, Mississippi State University• Carol Esmark Jones, Mississippi State University• Michael Breazeale, Mississippi State University

Trolls and Toxicity: Hostility in Live Stream Video Broadcasting

• Patricia Todd, Western Kentucky University• Joanna Melancon, Western Kentucky University


Session 9.8: Consumer Insights - Understanding the Customer in a Rapidly Changing EnvironmentSeneca

Chair: Pam Richardson-Greenfield, University of Texas - Arlington

A Qualitative Investigation of Deceptive Advertising

• Pam Richardson-Greenfield, University of Texas - Arlington

A study of Shopping malls attractiveness in Qatar a segmentation approach

• Othman Althawadi, Qatar University• Allam Abu Farha, Qatar University

CSR Issues and Customers’ Attitudes: The Role of Inoculated Message and Involvement

• Omid Dadgar, Southern Illinois University Carbondale• Monika Rawal, Southern Illinois University Carbondale• José Luis Saavedra, Southern Illinois University Carbondale

Customers’ Perceived Value towards Different Levels of Customization

• Ramin Bagherzadeh, Southern Illinois University Carbondale


Session 9.9: International Branding and Markating SegmentShawnee

Chair: John Branch, University of Michigan

41

BEST PAPER IN PRODUCT AND BRAND MANAGEMENT TRACK

An Exploration of Brand Biographies in India

• John Branch, University of Michigan• Suhina Nath, University of Michigan

An International Examination of Private Sector Perspectives on City Brand Architectures

• Chad Milewicz, University of Southern Indiana• Kai-Michael Griese, University of Applied Sciences• Aliosha Alexandrov, University of Wisconsing Oshkosh

Cause Related Market Segment Alienation

• Richard Flight, Southern Illinois University - Edwardsville• Colin J. Severing, Eastern Illinois University

Relationship between Consumer Aspirations & Luxury Brand Preference – A Study of Indian Consumers

• Ishrat Naaz, Aligarh Muslim University

Saturday 10:00 am – 10:30 am MORNING BREAK • Regency North



Session 10.10: SMA Teaching Moments IVDerby


Turkey Attack! An Introduction to Cialdini’s Six Principles of Persuasion

• Scott Swanson, University of Wisconsin-Eau Claire

You’re in Charge!

• Komal S. Karani, Lamar University.

It’s a Movie Night

• Prachi Gala, University of Mississippi

How Many Times Do I Have to Tell You to Turn That Cell Phone Off!

• Harriette Bettis-Outland, University of West Florida

Helmet Stickers

• Brian L. Bourdeau, Auburn University

Practical Phone Survey Assignment for Marketing Research Courses

• James Blair, University of Rhode Island

Global Marketing, Digital Technologies and Virtual Collaboration

• Luis Torres, Georgia Gwinnett College

“Real World” Marketing Strategy Feedback

• George Allen, Asbury University

Two Exercises Bringing Real-World Context into the Classroom

• Mark Mayer, Indiana University• Judith Wright, Indiana University

Seminar Courses: The Essence of Teaching and Learning

• Jianping “Coco” Huang, Jacksonville State University• Brent Cunningham, Jacksonville State University

A Big Bang Approach to Teaching the Consumer Decision Making Process

• Julie Steen, Middle Georgia State University


Session 10.1: All the World’s a Stage: Culture, Consumer Choice, and Brand EvaluationsCherokee

Chair: Frank Gregory Cabano, University of Kansas

The Artworlds Of Consumer Culture

• Brandon McAlexander, University of Arkansas

The Effect of Social Identity Threat on Consumer Choice of Name (vs. Generic) Brands

• Frank Gregory Cabano, University of Kansas• Sanjay Mishra, University of Kansas

The Impact of Spacing and Valence on Brand Evaluations

• Hayden Noel, University of Illinois, Urbana-Champaign• Robert Arias, University of Illinois, Urbana-Champaign

When Fashion Choice Is Influenced by Human Biological Stages

• Ngoc Pham, University of Texas Rio Grande Valley• Arturo Z. Vasquez-Parraga, University of Texas Rio Grande Valley• Michael S. Minor, University of Texas Rio Grande Valley

42


Session 10.2: Competition, Consumer Decision-Making and RiskChurchill

Chair: Jared Wolfe, LIU Post

The Shifting Influences of Perceived Social Significance and Perceived Quality of Products in Consumer Decision-Making

• Jared Wolfe, LIU Post

Will Traffic Light Influence Purchase Intention on Food? The Moderating Effect of Health Risk Perception

• Jingbo Zhang, University of Arkansas• Teng Ma, University of Arkansas

Patterns of Competition in Emerging Industries: Lessons Learned from the Early Automobile Industry

• Robert E. McDonald, Texas Tech University


Session 10.3: Non-Profits and RelationshipsDowns

Chair: Adam Farmer, Mississippi State University

BEST PAPER IN PUBLIC POLICY AND NON-PROFIT TRACK

Gifts That Grow: Nonprofits Use of Sustainable Aid in Creating Value for Stakeholders

• Stacie Waites, Mississippi State University• Adam Farmer, Mississippi State University• Jonathan Hasford, University of Central Florida

Non-Profit Marketing Capabilities for Consumer Well-Being

• Derek Ezell, University of Mississippi

Relationship Motives and Advertising Evaluations

• Jonathan Hasford, University of Central Florida• Aysu Senyuz, University of Central Florida


Session 10.4: Responses to Service FailuresHialeah

Chair: Shannon McCarthy, University of Central Missouri

Customer complaining behavior in public social media contexts: The moderating role of fear of negative evaluation

• Siddik Bozkurt, University of Mississippi• Christopher L. Newman, University of Mississippi

Impact of Anticipatory regret in action & inaction behaviors and service evolution

• Maria-Susan Jaramillo-Echevern, University of Alabama• Thomas L. Baker, University of Alabama• Kristina K. Lindsey Hall, Louisiana State University

The role of prefactual thinking in Consumers’ decisions to voice their complaints after service failures

• Silvia Van Riper, University of Arizona• Sherry Lotz, University of Arizona

We’re sorry again: Analyzing Twitter responses for multiple apologies following a publicized service failure

• Shannon McCarthy, University of Central Missouri• Mark J Pelletier, University of North Carolina Wilmington


Session 10.5: Personal and Social Well-BeingHialeah

Chair: Cassandra Ditt

Antecedents of enjoyment, approach intentions, and helpful feedback: Website design and aspects of consumer psychology

• James D. Doyle, University of North Carolina at Pembroke• Xinyan Shi, University of North Carolina at Pembroke

Green Marketing Effects in a Social Media Context

• Melinda Andrews McLellan, University of Southern Mississippi• Alice Townsend, University of Southern Mississippi• Jamye Foster, University of Southern Mississippi

Increasing customer citizenship behavior: do life events matter?

• Tyson Ang, Texas A&M University-Central Texas• Shuqin (Monica) Wei, Texas A&M University-Central Texas

43


Session 10.6:

Panel Presentation Consumer Identities, Social Knowledge and Modes of ConsumptionIroquois

Chair: James A. Mourey, DePaul University

Panelists: Benjamin Phifer, Clemson University James A. Mourey, DePaul University P. Daniel Weathers, Clemson University T. Andrew Poehlman, Clemson University Youngok Song, Clemson University


Session 10.7: Motivation, Morality and a Meta-AnalysisOaks

Chair: Toni M. Bennett, Jacksonville University

Consumer Purchase Motivation in Digital Environments

• Toni M. Bennett, Jacksonville University

Emotional Aspects of Ethical Decision-Making and the Impact of Religiosity

• Franklin Tillman, Univeristy of Mississippi

How and When Do Construal Level and Psychological

Distance Affect Consumer Behavior? A Meta-Analytic Review

• Rebecca VanMeter, Ball State University• Hsin-Yi Liao, Univeristy of Texas at Arlington• Myungjin Chung, University of Texas at Arlington• Leslie Vincent, University of Kentucky• Traci Freling, Univeristy of Texas at Arlington• Gabriella Spence, Ball State University


Session 10.8: Local vs Global: An Eclectic LookSeneca

Chair: Aniruddha Pangarkar, Texas Tech University

Factors Influencing Consumer Preference of Global versus Local Brands in Hospitality Industry

• Essam Ibrahim, Edinburgh University• Kat Gomez, Edinburgh University

Social Identity Challenges Among Japanese Consumers: The Effect of the Lost Decades

• Mario Gonzalez-Fuentes, Trinity University


Session 10.9: Cognitive Effects of Social MediaShawnee

Chair: Shuang Wu, Louisiana Tech University

Like the Brand, Trust the Brand? Privacy Concerns of Brand Followers on Social Media

• Debika Sihi, Southwestern University

Social Media Word of Mouth (WOM) Effects and Intention to Join Artist Pages: American Millennials’ Perceptions

• Hyun Sang An, Rutgers University• Christina Chung, Ramapo College of New Jersey• Alexander Muk, Texas State University - San Marcos

Understanding Psychological Technology Effects on Source Credibility in Image-Oriented Media through a Heuristic Approach

• Ye Han, Louisiana Tech University• Shuang Wu, Louisiana Tech University

Visual Complexity of Posts on Attention, Attitude, and Recall

• Shuang Wu, Louisiana Tech University• Ye Han, Louisiana Tech University

44

Participant IndexA

Abu Farha, Allam (9.8)Achenreiner, Gwen (1.8)Agho, Amadin (4.3)Agnihotri, Raj (7.5)Albinsson, Pia (5.9)Alexander, Elizabeth C. (3.3)Alexandrov, Aliosha (9.9)Allen, George (1.2, 8.3, 10.10)Allison, Lee (2.7, 4.4)Althawadi, Othman (9.8)Ambort-Clark, Kerrie Anne (9.10)Ambrose, Scott C. (8.3)An, Hyun Sang (2.1, 10.9)Anaza, Nwamaka A. (4.8)Andrews, Demetra (1.3)Ang, Tyson (4.8, 10.5)Anlamlier, M. Eda (3.7)Ardestani, Atefeh (9.2)Arias, Robert (10.1)Azab, Carol (9.6)

B

Baalbaki, Sally (8.10)Bagherzadeh, Ramin (7.6, 9.8)Baker, Thomas L. (7.5, 10.4)Barnwell, R. Wixel (9.3)Barton, Linda (4.9)Bazi, Saleh (9.2)Bennett, Delancy (10.7)Bennett, Toni M. (7.3)Berry, Reanna (8.10)Bettis-Outland, Harriette (5.6, 10.10)Billups. Judi (1.3)Bisschoff, Christo (2.1)Black, Gregory S. (3.5, 7.10)Blair, Amanda (5.2)Blair, James (3.6, 10.10)Blozis, Shelley A. (1.5)Bodenheimer, Louise (8.10)Boostrom, Rob E. (7.10)Borders, Leila (2.2)Borna, Shaheen (7.8)Botero, Isabel (3.9)Bourdeau, Brian L. (10.10)Bozkurt, Siddik (10.4)Branch, John (8.1, 9.9)Braunsberger, Karin (5.3, 7.4, 8.1)Breazeale, Michael (9.7)Brewer, Edward C. (1.6)Brewer, Lauren (5.8)Briggs, Elten (7.5)Brooks, Stephanie Lawson (8.5)Buckler, R. Brian (4.7, 5.3, 7.4)Bues, Mirja (3.7)Bull, Kacie (4.2)

Burman, Bidisha (5.9)Bushardt, Christian (5.1, 8.5)

C

Cabano, Frank Gregory (5.4, 10.1)Cabrera, Benjamín (4.4)Carter, Ella (8.10)Chaker, Nawar (2.7, 8.3)Chase, Kevin (5.7)Chen, Jing (9.4)Christian, Ronald (3.1)Chronis, Athinodoros (4.8)Chung, Christina (1.6, 2.1, 10.9)Chung, Myungjin (10.7)Civi, Emin (1.6)Clark, Melissa (7.10, 8.2)Coker, Kesha K. (5.10, 7.10, 8.10, 9.10,

10.10)Colton-Hebert, Deborah (4.8)Concha, Jose R. (4.4)Cook, Laurel A. (7.8)Cooper, Alicia (1.10)Cox, Lynne (4.9)Cronin, Joseph J. (3.10)Cunningham, Brent (10.10)Curran, Catherine 7.1

D

Dadgar, Omid (5.8, 9.8)Dakduk, Silvana (1.4)Davari, Arezoo (1.4)De Masi, Sara (3.5, 5.6)DeGaris, Laurence (7.3)Deitz, George (4.2)Diggs, Leigh (7.8)Dillard, Jr., John E. (8.3)Ditt, Cassandra (10.5)Donthu, Naveen (3.10)Dootson, Paula (9.3)Doyle, James D. (10.5)Drea, John (4.7, 7.3, 9.1)Drehmer, Charlie (7.10)

E

Easley, Richard (5.5)Edmiston, Dawn (2.2, 5.10)Edmondson, Diane R. (2.3, 4.6, 5.2)Ellinger, Alexander E. (5.8, 7.10)Ellinger, Andrea (5.8)Erkaya, Yusuf (1.5)Ezell, Derek (10.3)

F

Farmer, Adam (10.3)Fatehi, Ashkan (3.8)Fediuk, Tomasz (3.9)Felix, Reto (3.8)

Ferguson, Jodie (2.10)Ferguson, Sarah Lord (3.3)Ferreira, Caitlin (5.2)Fields, Ziska (2.1)Fitzgerald, Paula (7.8)Flaherty, Karen (3.10)Flamm, Richard O. (5.3)Fleming, David (2.7)Flight, Richard (9.9)Flores, Jason (9.6)Flores, Marisa (9.6)Forbes, Lukas (7.2)Foster, Jamye (3.8, 10.5)Fourner, Christophe (4.4)Fowler, Aubrey R. (3.2)Fowler, Jie G. (3.2, 7.10, 8.1)Fox, Alexa K. (1.1)Frank, Phillip (1.7, 3.6)Frankwick, Gary L. (9.4)Freling, Traci (10.7)Fullerton, Sam (2.1)Funches, Venessa (8.10)Futrell, Gary D. (3.3)

G

Gai, Lili (3.8)Gala, Prachi (5.7, 10.10)Ganesan, P. (1.6)Garner, Benjamin (5.1)Germain, Richard (2.4)Ghomi, Vahid (5.7)Gieger-Oneto, Stephanie (4.2)Gilbert, Jonathan (4.2)Gillespie, Erin Adamson (4.4, 7.2)Gleim, Mark R. (8.5)Goad, Emily (2.7)Goldring, Deborah (3.9, 8.2)Gomez, Kat (10.8)González, Álvaro (1.4)Gonzalez-Fuentes, Mario (10.8)Graham, Kenneth W. (3.9)Greene, Carolyne (9.5)Griese, Kai-Michael (9.9)Griffin, Andrea (1.3)Griffiths, Merlyn (4.2)

H

Haan, Perry (5.7)Hain, Joie (1.10, 9.10)Hair, Joseph F. (1.2, 7.5)Hall, Kristina (4.1, 10.4)Han, Mei (3.9, 9.6)Han, Ye (10.9)Harding, Julie (8.7, 9.10)Harding, Lora Mitchell (1.10, 9.10)Harris, Eric G. (4.10)Harris, Kendra L. (1.7)Harrison, Mary P. (3.6, 9.10)Hartline, Michael D. (8.5)

45

Hasford, Jonathan (10.3)Hass, Ashley (9.2)Haytko, Diana (7.1)He, Xin (2.8)Heath, C. Edward (4.7, 9.10) Hedden, Maria Kalamas (7.4, 8.2) Henley, Walter (9.10)Heo, Wookjae (8.5)Hewage, Ganga Urumutta (2.8) Hiler, Jacob (5.3)Hill, Katerina (7.6)Ho, Henry (1.4)Hodis, Monica A. (9.7)Holmes, Terence L. (1.6, 2.4) Holmqvist, Jonas (9.6)Hopkins, Christopher (7.1)Hopkins, Karen (2.10, 8.7)Horky, Alisha Blakeney (1.1, 4.4, 5.1) Hossain, Tofazzal (4.6, 8.4) Houghton, David (1.2)Houston, Michael S. (4.2)Howell, William (3.5)Huang, Jianping (10.10)Huang, Lei (1.5)Hughes, Douglas (4.10)Huhmann, Bruce A. (1.9, 3.2, 5.9) Hunt, C. Shane (3.4)Hunter, Gary L. (1.6)

Hutto, Nikolaos (7.9)Huynh, Denny (9.5)

I

Ibrahim, Essam (10.8)Itani, Omar (5.8, 7.5)

J

Jain, Shailendra Pratap (8.8)Jaramillo-Echevern, Maria-Susan (10.4)Jiang, Jiani (1.9)Jillapalli, Ravi (4.1)Jividen, Alicia (9.2)Johnson, Catherine (1.7)Jones, Carol Esmark (9.7)Jones, Logan (1.7)Joseph, Mathew (9.2)Joyal, Aaron D. (3.9)

K

Kalra, Ashish (5.8, 7.5)Kaltcheva, Velitchka D. (1.1)Karani, Komal S. (10.10)Kashmiri, Saim (4.1)Kemp, April Field (1.8, 2.9)Kennedy, Karen (2.5)

Kennett-Hensel, Pamela A. (9.10)Kim, Hwang (1.1)Kinard, Brian R. (3.1)King, Robert (7.10)Kizilova, Elvira (9.1)Kuo, Andrew (5.3)

L

Lacal Pardo, Minerva (3.1)Lacey, Russell (3.1, 8.10)Lang, Diana (4.2)Larson, Lindsay R. (4.5)Lawrence, Kate (3.5)Le Bon, Joel (5.10)Leaven, Laquanda (4.8)Lee, Chao-Chiung (2.1)Lee, Tamron (5.7)Lefebvre, Jean (4.3)Lehmann, Donald (6)Levin, Michael (9.3)Li, Yuanqing (1.9)Liao, Hsin-Yi (10.7)Light, Nicholas (8.6)Limbu, Yam B. (1.6)Liu, Yue (2.8)Loes, Marianne (1.3)Lopez, Tara Burnthorne (1.8)Lotz, Sherry (10.4)

46

Lunde, Matthew (2.10, 5.4)Lunt, Devin (8.2)Luthy, Michael R. (5.2)

M

Ma, Teng (10.2)Machi, Sara (5.1)Madden-Hallett, Helen (1.4)Mader, Deanna (3.3)Manzon, Elliott (8.10)Mariani, Alexis (4.2)Marquart, Natalie (7.8)Marshall, Greg W. (1.2, 3.10)Martin, Charles (8.9)Martin, Nathanael S. (4.5)Martin, Olga (8.8)Martin, William C. (1.4)Mathur, Manisha (3.2)Matthews, Lucy M. (2.3, 5.2, 7.10, 8.3)Matthews, Ryan L. (2.3, 5.2)Mayer, Abby (2.3)Mayer, James Mark (2.3, 4.3, 10.10)Mayo, Michael (3.5, 5.6)McAlexander, Brandon (10.1)McCarthy, Shannon (10.4)McDonald, Rachel I. (5.4)McDonald, Robert E. (3.7, 4.10, 7.2,

8.9, 9.3, 10.2)McDougal, Elizabeth (2.9)McDowell, Nathan (9.5)McEntee, Wendy Barnes (1.3, 3.2)McKenzie, Russell W. (1.8)McLellan, Melinda Andrews (10.5)McLeod, Bryan T. (2.10, 8.5)McMullan, Kylie (5.2)Mead, James (5.7)Melancon, Joanna (9.7)Mello, John (7.6)Menon, Mohan (3.5)Mense, Lauren K. (9.1)Meyer, Tracy (1.10, 2.10)Miles, D. Anthony (7.9)Milewicz, Chad (9.9)Minor, Michael S. (9.1, 10.1)Minton, Elizabeth (1.10)Mishra, Sanjay (10.1)Mobley, Mary F. (5.5, 7.10)Mobley, Michael C. (5.5)Mohan, Mayoor (2.10)Moradi, Masoud (5.6)Morgan, Ashley (4.1)Moriuchi, Emi (1.6)Morrison, Stacey (5.2)Mourey, James A. (10.6)Mueller, Steven (3.2)Muhonen, Timo (3.1)Muk, Alexander (2.1, 10.9)Mukherjee, Amaradri (5.9)Mukherjee, Atmadeep (5.9)Mulki, Jay (8.10)Mullen, Linda (7.2)

Murphy, Ann B. (3.5)Murshed, Feisal (2.3)Murthy, Rajendran S. (1.10, 8.9, 9.7)Musgrove, Carolyn F. (5.8, 8.5)Myers, Susan (3.4)

N

Naaz, Ishrat (9.9)Nasif, Nese (1.8)Nath, Suhina (9.9)Neale, Larry (1.10, 2.10)Nelson, Noelle M. (5.4)Newman, Christopher L. (7.9, 10.4)Ngamsiriudom, Waros (3.5)Nguyen, Binh (9.4)Nicholls, Jeananne (7.5)Nichols, Bridget (5.9)Noble, Stephanie (8.9)Noel, Hayden (10.1)Nowlin, Edward L. (1.2)

O

Onel, Naz (5.4, 7.10, 8.2)Ozcan, Timucin (5.4)Ozkan-Tektas, Oznur (5.9)

P

Paci, Andrea (5.6)Pandey, Neeraj (9.4)Pangarkar, Aniruddha (10.8)Park, Heejung (8.5)Park, Narang (8.5)Parmer, Lucinda L. (8.3)Patino, Anthony (2.4, 3.4, 7.3) Pedada, Kiran (3.7)Pelletier, Mark J. (1.1, 2.10, 3.9, 9.3,

10.4)Peng, Yi (1.5)Persinger, Elif S. (1.6)Pham, Ngoc (1.9, 8.4, 10.1)Phifer, Benjamin (10.6)Philhours, Melodie (7.6)Phillips, Melodie (4.9)Pitt, Leyland (3.3)Pitta, Dennis (5.10)Poehlman, T. Andrew (4.5, 8.6, 9.5,

10.6)Poujol, F. Juliet (4.4)Powell, Adam (8.3)Prejean, Candace (9.6)Preston, Teresa (1.7, 8.7)

Q

Qi, Ji (4.1, 5.8)Quammen, Robecca L. (8.7)

R

Raajpoot, Nusser (4.3)Ramnarayan, Sujata (7.5)Rao, Vithala (1.1)Raska, David (5.9)Rawal, Monika (5.8, 9.8)Reams, Russell (7.5, 8.7)Reisenwitz, Timothy H. (3.2)Reshadi, Farnoush (7.8)Rew, DongJun (9.1)Richardson-Greenfield, Pam (9.8)Richey, Jr., Robert (4.1)Ritz, Wendy (1.10, 9.10)Robertson, Jeandri (3.3, 5.2)Robles-Avila, Sergio E. (4.6, 8.4)Rocco, Richard A. (8.10)Rodriguez, Darlene Xiomara (2.2)Rodriguez, Tamara (1.1)Rodríguez, Pablo Gutiérrez (1.5)Roe, Brittany (3.4)Rogers, Hudson (3.5)Rohm, Andrew J. (1.1)Rostami, Mohammad Amin (7.5)Roy, Don (7.3)Russell, Tessah (3.8)Rutherford, Brian (4.10)Rutherford, Jana (8.8)Rynarzewska, Ania I. (5.4, 7.9)

S

Saavedra, José Luis (5.8, 7.6, 9.8)Saint Clair, Julain (1.1)Sams, Doreen (3.6, 8.1)Santaella, Monica (8.10)Santiago, Melanie (3.8)Sarkar, Sudipto (7.6, 8.4)Sarofim, Samer (2.10, 3.1, 4.7, 8.7)Sashittal, Hemant C. (9.7)Savitskie, Katrina (2.3)Schaller, Tracey King (9.10)Sears, Donna (2.10)Seaton, Terrell (7.9)Sen, Sandipan (2.3, 3.8, 8.10)Senyuz, Aysu (10.3)Severing, Colin J. (9.9)Shanahan, Kevin J. (3.10, 8.1, 9.3)Shen, Feng (7.9)Shi, Xinyan (10.5)Shrestha, Sulochana (9.6)Sihi, Debika (10.9)Simkins, Travis (4.2)Singh, Praveen (7.5)Sisk, Jasmine (3.3)Smith, Rachel K. (1.2, 2.7, 4.3)Smith, Ronn J. (5.9)Som, Anirban (2.8)Song, In Jung (8.5)Song, Youngok (10.6)Spence, Gabriella (10.7)

47

Srivastava, Raj (2.2)Steen, Julie (10.10)Stein, Randy B. (4.5)Stevens, Jennifer L. (9.7)Stewart, Austin (9.1)Stuhler, Kristina (5.6, 7.8)Su, Lixun (7.8)Su, Lujun (9.1)Sullivan, Pauline (3.4)Swanson, Scott R. (7.4, 9.1, 10.10)Syrdal, Holly A. (2.9)

T

Taillon, Brian J. (1.3, 3.2)Tang, Chuanyi (7.8)Tanner, Emily (2.8, 7.8)Tanner, Jr., John F. (2.4, 2.8, 3.10, 4.4,

5.6, 7.10, 8.10, 9.10, 10.10)Tariq, Ayesha (1.7)Tatara, Jennifer H. (4.2)Thomas, Ashley M. (7.9)Thornton, Joseph (5.2)Tillman, Franklin (5.3, 10.7)Todd, Patricia (9.7)Topaloglu, Omer (1.5)Torres, Luis (10.10)Toteva, Irina (8.8)Totten, Jeff W. (1.8, 4.7, 9.6)Townsend, Alice (10.5)Tran, Anh Lan (9.5)Tran, Trang P. (3.8)Tripathi, Avinash (9.4)Trisler, Stacy (9.10)

Tuominen, Sasu (3.1)Tyagi, Sandeep (7.5)

U

Ulu, Sevincgul (5.7)Underwood, James (8.10)Uslay, Can (5.7)

V

Van Riper, Silvia (3.7, 10.4)VanMeter, Rebecca (9.10, 10.7)Vasquez-Parraga, Arturo Z. (1.9, 3.9,

4.6, 7.6, 8.4, 9.6, 10.1)Velasco, Franklin (7.6)Villarreal, Ricardo (1.5)Vincent, Leslie (10.7)

W

Wachter, Kathy (5.7)Waites, Stacie (10.3)Walker, Doug (1.2)Walsh, Michael F. (9.1)Wang, Wei (3.4)Wang, Ze (2.8)Ward, Cheryl B. (2.3, 5.2)Weathers, P. Daniel (10.6)Wei, Shuqin (4.8, 10.5)Whalen, D. Joel (1.10, 2.10, 7.10, 8.10,

9.10, 10.10)Wilder, Kelly (3.9)Wilkerson, Zach (3.1)

Williams, Lawrence E. (8.6)Wilson, R. Dale (5.6)Wolfe, Jared (8.5, 10.2)Woodham, Omar (4.8, 8.9)Woodroof, Parker J. (2.5, 7.10)Wooldridge, Barbara Ross (5.10, 7.10)Wright, Judith (10.10)Wu, Shuang (10.9)

X

Xu, Chunhao (3.8)

Y

Yaoyuneyong, Gallayanee S. (3.4)Yeniyurt, Sengun (5.7)Yoo, Jaewon (9.4)Young, Allison (2.5)

Z

Zhang, Chi (3.6)Zhang, Harry (7.8)Zhang, Jingbo (10.2)Zhang, Junzhou (1.5)Zhang, Shuoyang (2.1)Zhou, Wenkai (1.9)

4 INCH INSIDE POCKET TO GO HERE

Front cover designed by Kate Riedel, a Ball State University junior majoring in Graphic Arts and

business administration minor. Her most recent internship was a graphic designer for Madison

County Chamber. Kate is passionate about communicating and marketing through graphic arts and

after graduation plans on pursuing a career where she can put those passions into action for the

advancement of a business. She can be contacted at [email protected].

Back cover designed by Courtney Cooper, a Ball State University Senior majoring in Marketing

and Business Administration. She is the Vice President of Branding for the Ball State chapter of the

American Marketing Association, and President of Moov Media, a student run social media marketing

agency that works with over 30 companies nationwide. Courtney plans on pursuing digital marketing

post-graduation. She can be contacted at [email protected].

HYATT REGENCY LOUISVILLEHYATT REGENCY LOUISVILLE 311 South Fourth Street Louisville, Kentucky 40202,...

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