Hyatt Loyalty Program- Rachad Aga

12
RACHAD AGA A-52 MBA GENERAL

description

Loyalty Program of Hyatt

Transcript of Hyatt Loyalty Program- Rachad Aga

PowerPoint Presentation

RACHAD AGAA-52MBA GENERALMEMBERSHIP OVERVIEW

Whether a person is traveling for business or pleasure,Hyatt Gold Passportis a great program to be part of. Packed with generous rewards that can be redeemed for just about anything that has to do with travel, the Hyatt Gold Passport program is a force to be reckoned with in hotel loyalty.Program members can use their points at over 500 participating hotels around the world, including Hyatt properties likeHyatt Regency, Andaz, Grand Hyatt, and Park Hyatt.As a Hyatt Gold Passport member, one can expect free room upgrades at minimal costs, and can use your accumulated points to earn dining credits, spa treatments, frequent flier miles, train tickets, and more.The Hyatt Gold Passport program especially stands out due to its minimum point accrual for redemption. Program participants earn 5 points for every dollar spent, and can begin redeeming their points for complimentary stays at as little as 5,000 accumulated points.

HYATT GOLD PASSPORT MEMBERSHIP

With Hyatt Gold Passport Membership, you can enjoy exclusive benefits and earn points towards free nights starting with your very first stay.

PLATINUM MEMBERSHIP

After 5 qualifying stays or 15 eligible nights in a calendar year, you will enjoy automatic upgrades to Platinum membership that lets you experience a premium level of benefits and rewards.

DIAMOND MEMBERSHIP

After 25 eligible stays or 50 eligible nights in a calendar year, you will experience the highest level of membership and have access to our most elite benefits and awards.

Competitive strengths: Hyatt Gold Passport

The Hyatt Gold Passport program is designed to be the preferred loyalty program in the industry by delivering a superior level of service, recognition and customer experience to the most loyal and valuable guests. Through sophisticated analytics and modelling of guest visits and preferences, Hyatt has created a valuable niche in the hospitality loyalty marketplace.To engage loyal customers, Hyatt Gold Passport communications is driven by historical transaction data with the goal of increasing customer value with the right messages delivered through the right channels

Overall Benefits of the hyatt gold passportApplication Bonuses: The customer will instantly feel the rewards and benefits of having a Hyatt Gold Passport the moment the person applies for one. Registration is free and the person is entitled to start gaining points the instant he starts using his membership in their partner hotelsLevelling Format: Unlike other loyalty schemes, the Gold Passport Membership allows the guests to upgrade their status the more he uses it. Other cards would need o apply to the next tier to upgrade the membership. A guest gets upgraded each time he accumulates the number of stays in the partner Hyatt hotels. Accumulating 15 nights- Platinum Membership, 50 nights- Diamond status within a years time.Free rooms: As guests start gathering points for stays, he/she will start to accumulate enough points to earn free nights with no blackout dates in many different hotels. Points needed would vary depending on which rooms you would like to stay in.

Priority Check In- Having a Gold Hyatt Membership bumps the guest to the priority list of each hotel. The guests get to choose there room before everyone else by giving rooms on higher floors or bigger rooms, a 72 hour room guarantee, late check-out request until 2Pm and an access to the exclusive platinum line when making reservations.Room Discounts and Upgrades- As the guests climb up the tier he will start getting bigger discounts for room bookings, @Platinum level 15% , @ Diamond level- 30%Easy Monitoring and Tracking of Points- Hyatt makes monitoring of points as hassle free as possible with Loyalty wallet. An online toll that allows one to keep an eye on the points they have accumulated.Point Sharing- Hyatt also allows guests to share points with families and friends. Allowing to give them as a gift or just helping them out with a booking. Hyatt has a dedicated site that makes it easier to share points with them.

Access to luxury all the time: Hyatt keeps up its standard to be world class, which is why every time a guest travel he expects to stay in the best luxury hotels in the world. Hyatt is found in almost every nation and gives the utmost in first class service.Generous Point earning system: Members get abundant points anywhere they spend money on. For every Rs 100 he will get 5 points, which is a good deal. Points are rewarded in not just hotels but also in bars, restaurants, and shopping centres affiliated to Hyatt.Car rentals: Aside from airlines and hotels, Hyatt members can also get free car rentals one day by redeeming 6000 points.

WI-FI is free: Wi-fi is only accessible to paying guests in Hyatt hotels, if guests dont have a membership. But members have complete access to free wi-fi while platinum and diamond members get faster wi-fi that is able to stream videosNo point expiry: There is no point expiry for members as long as he keeps his account active. And keeping it active is really easy with variety of ways to maintain it. One way is by continually earning and redeeming points another is to purchase points using credit card.Great Freebies!: Hyatt is constantly coming up with new promos and freebies from spa treatments to access to VIP lounges, Hyatt has something for everyone who just knows what they want.