@Amy Cueva@MadPow - Founder & Chief Experience Officer@HxRefactored - Chair of Design Track - #HxR2015

Our Calling:Improve Health

Envision & Build

5yPhenomenal Health Experiences

We are better together.

We are pioneers, innovators, designers, technologists, strategists, believers, change makers, patients, doctors, family members, dancers, people,

wounded healers.

”…a good half of every treatment that probes at all deeply consists in the doctor's examining himself... it is his own hurt that gives a measure of his power to heal.” – Carl Jung

Our empathy fuels our drive.

People will tell us we are wrong.

Insist upon pretense and you’ll have it. Insist upon mediocrity and it is yours. Insist upon beauty and you will find it. Insist upon learning and you will learn. Insist upon living with great passion and you will see differently.

- Paula Darcy

Adversity makes us stronger.

We continue to rise to the challenge.

We are students of the problem, inclusive in our approach.

CVS

Research inspired experience strategy

A spike in emotion is indicative of an unmet need.

Emotion will tell us where we need to focus, where we are doing well, and where we need to improve.

Evidence-basedmaternity decision making for PregnantMe

The health ecosystem

Masseuse

PCP

Support Network: Friends & Family

Pharmacist

Lawyer

Chiropractor

Health Coach

CSRCSR

CSR

HR

Cardiologist

Nurse

Therapist

Weight Watchers

Gym

Lobbyists

Social Worker

Politicians

Lobbyists

Patient Advocate Translator

Financial Entities

Transportation Service

Heart Health Start Up

Hospital Network

Hospital

Cardiology

Lab

Pharmacy

Pharma

PBM Insurance Company

Insurer for Hospital

Federal Government

HHS

FDA

CDC

Legislature

Executive Branch

Employer

Condition Management Companies

Information: Google, Web MD, YouTube,

iTunes

Condition Management Start Up

Walk in Clinic

Organizations & Non-Profits

Health Tech

Health Exchanges

State Government

Local Agencies

Health Communication

s

Patient Community

We can gather together around shared objectives to design an ecosystem of care.

shared values +shared action

= shared profit(financial & social)

- Cindy Gallop

What Motivates?CDC Designs forMedication Adherence

Design has value.

Redacted Covidien

Molding Technology to Match Clinician Workflows

Design-Driven Companies Outperform S&P by 228% Over Ten Years - The ‘DMI Design Value Index'

Posted By Michael Westcott, Monday, March 10, 2014Updated: Monday, March 10, 2014

The Value of Design

The Maturation of Design Inside Organizations

Design

The experience is a byproduct of how we are organized internally to deliver it.

Org Design & Training Focus – Redacted BJC

Need Heading

The world hates change, yet it is the only thing that has brought progress. – Charles F. Kettering

What are the most effective ways to accomplish behavior change?

Stimulate and align with intrinsic motivation to facilitate lasting behavior change.

CVS

Helping a Hospital Empower the Newly Diagnosed

We will not seek to control or manipulate, but to empower and support.

EMPATHIZE

MOTIVATE

TRANSFORM

EXECUTE

Strategy & Service Design

Behavior Change

Organizational Design & Training

Design & Implementation

ENVISION

Research & Validation

Designcan help improve the human condition.

Thank you.

@Amy Cueva@MadPow - Founder & Chief Experience Officer@HxRefactored - Chair of Design Track – #HxR2015