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The LMA School of Football Management

Leadership Education for Coaches

LMA Technical & Commercial Review Services

• Founded in 1992 ,The League Managers Association is the collective, representative voice of all managers from the Barclays Premier League and the Coca- Cola Football League

• The LMA has additional constitutional associations which includes The Professional Coaches Association (PFCA) with over 400 coaches working professionally in English clubs below the level of the First Team Manager & abroad

• The LMA is also a member of AEFCA - the Alliance of European Football Coaches Associations

• Fabio Capello is the President of the LMA :Howard Wilkinson is Chairman .The Executive Committee includes current Premier League Managers : Sir Alex Ferguson, David Moyes & Sam Allardyce

• 17 years working with and assisting top managers

What is the LMA ?


Getting a Job as a Head Coach/ Manager

• In the vast majority of cases you have been given the job to change an unsuccessful team into a successful team

• ‘If the manager is not the most important person at the club why does he get the sack when things go wrong.?’ Arsene Wenger

• You need to assess :

- Can I improve the players?

- Can I change the players ?

- Can I change the way the team plays?

‘ If you don’t change the players the players will change you ‘

Roy Hodgson


Major Skills required of aHead Coach /Manager

1. Technical

2. Organisation

3. Leadership

‘ What makes a good manager ? Its knowledge of the game and judgement of players. Its about good players and knowing how to get the best out of people. You have to get the best out of them and keep them on their toes’

Harry Redknapp, Manager Tottenham Hotspur F.C with over 1,000 games as a Manager


What is Leadership for Coachesand Managers?

• CHANGE :

Thoughts, Beliefs & Actions

• RELATIONSHIPS :

It’s not how good you are, but how good can you make your team ?

• ‘ Its hearts and minds ‘ – players in the end don’t want to let their ‘ boss’ down


Currently amongst the top winning Coachesin the world are members of the LMA

For example :

Coach Number of games as a Head Coach(Approx.)

Domestic League Titles

Domestic Cups won

FIFA & UEFA

Capello 600 Italy 7 (with 3 clubs)Spain 2

Italy 4 •Champions League 1•Super Cup 1

Ferguson 1,950 Scotland 3England 11

Scotland 5England 8

• FIFA World Club 2•Champions League 2 + 1 runner up•Cup Winners Cup 2•Super Cup 1

Wenger 1,200 France 1England 3

France 1Japan 2England 4

•Champions League 1 runner up


LMA Research

• How long do they survive ?

• Who are the survivors?

• What makes the difference ?


LMA Research

Average Tenure of dismissed Head Coach/Managers in English Professional Football

• 1992 : 3.5 years

• 2009: 1.3 years


LMA Research

On average how many games as a Head Coach/Manager do the most successful managers need to be charge of the team in to win a major trophy at the level at which they work ?


LMA Research

Answer : Eriksson’s 10,000 hour theory of deliberate practice applies = approx. 300 games/ 6 years working with players.The ‘ Survival Period’

So :

• PREPARE to do the job

• LEARN on the job

• SURVIVE long enough to WIN something !

OUR RESEARCH SHOWS THAT SURVIVING AND SUCCEEDING REQUIRES LEADERSHIP


Successful Permanent Change

NB Some of the anecdotes and examples to be used will be dated but the principles still hold good!!!

What is leadership for Football Managers and Coaches?


Leadership is THE key aspect to SURVIVING and SUCCEEDING

Technical Expertise and being a good organizer aren’t enough to be a top class Number 1

Remember you are dealing with very very competitive young athletes every day – or at least 3/4 times a week

Do Coaching Courses teach Leadership?


Key Building Blocks for Leadership

Creating a Culture of Excellence is the key:

1. Who are you ? Your Strengths and Weaknesses

2. Values and Beliefs

3. Vision

4. Objectives , Evaluation & Decision Making

5. Communication


Is it important to have a culture and a culture of excellence?

Our behaviours are the result of the influences exerted by the culture which surrounds us

CULTURE:

• Sets the norms

• Determines how we think & what we believe

• Sets our expectations and standards


• Constant Immersion in excellence changes thoughts, beliefs, attitudes and actions

• Examples from Brain Clough

• Vince Lombardi :

‘Winning is not a sometime thing, it is a an all-time thing. You don't do things right some of the time ,you do them all of the time. You don’t win some of the time ,you win all of the time ‘

A Culture is the glue that binds everyone and everything together


How would you measure successas a coach?

• Win Games?

• Win trophies?

• Improve Performances?

• Develop Players?

• Develop People?

How can you survive to achieve these objectives if you don’t win ?


Who are you?

You are the culture creator

Know your strengths and weaknesses

Examples :

• Technically Brilliant Coach

• Coaches as good youth coaches not managers !


How to maximize your strengthsand minimize your weaknesses

„ Absolutely critical to highlight your strengths and

hide your weaknesses ‘

Arsene Wenger



Talk is cheap !

You are culture in action. You are the most important person in the transmission of culture. You will be judged by your actions and the actions of your players



„If you know yourself, your strengths ,you can manage yourself............If you don’t your weaknesses will manage you !’

Howard Wilkinson : My strengths and weaknesses as a 28 year old –meticulous planning v communication

One Weakness can destroy 10 Strengths !


Values and Beliefs

• Why do you think it is important to have a set of values and beliefs -? Why is it necessary for you to know what you stand for?

• They tell the world what you hold dear

• Consistency of Response

• Moral Compass


Your Values and beliefs are your Brand

‘Bob was not the best coach ,not the best organised and a nightmare on names but as a result of his ENTHUSIASM,OPTIMISM,HONESTY,COURAGE,DEDICATION,DESIRE TO WIN , he set an example whereby players simply DID NOT WANT TO LET HIM DOWN ‘

Gary Lineker on Sir Bobby Robson


Values and Beliefs

Think of the team you coach or the next team you will coach

From the list below identify what you believe to be the five characteristics that you want the players of this team to display – as part of their performance on the field:

• Commitment to winning( within the laws of the game)

• Respect for each other

• High Expectations

• Honesty in performance

• Consistency

• High Work Ethic

• Mental Toughness

• Positive attitude

• Innovative/risk taking

• Commitment to improvement

• Lack of fear/freedom to express themselves


Behaviour is the mirror of our beliefs

‘ If you watch a professional footballer for 90 minutes in an important game, you will find out all you need to know about him and his character ‘

Arsene Wenger

The core to all coaching, training and influencing of your players will be flavoured by your values and beliefs


Why Values are important

• Core to all coaching & management : it moulds

everything you think and do

• Basis for Rules

• Axiom- a truth taken for granted

• Professional Asset

• Not just nice to have but essential to creating a culture of

excellence

• Your own brand

• Behaviour is the mirror of what we believe and value


Values and Beliefs

„ You must manage the players at the club as if you will be there for the rest of your life but..................remember that each day may be your last !’

Arsene Wenger


How do your values and beliefs impact onyour coaching and management?

‘I want my teams to display these characteristics :’

• No dissent to officials decisions

• Ability to play at a High Tempo

• Outscore your opponents with regard to Strikes on Target

• Outscore your opponents with regard to successful dribbles and turns

• Outscore your opponents with regard to the number of completed passes

• Pressurise early to attempt to regain the ball in the opponents hal

• Maintaining possession –high numbers of consecutive passes

• Display best response on turnover


How do your values and beliefs impact onyour coaching and management?

Your beliefs need to be reinforced & reflected in how you train your players and how your team plays

Some examples :

Ian Rush- on Liverpool in Europe

Mick Lyons - on Neville Southall

Jack Charlton –on 1966


Values > Team Play

1. Technical Values

2. Consistency

3. Reinforcement

Not enough just to talk the talk

Need to repeat constantly, day in day out. They run through everything you say and do like a thread

• What I hear, I forget

• What I see, I remember

• What I do, I know

• What I repeat, I understand


Values and Beliefs

How important to you is Winning ?

v How you win ?

Assuming all within the laws of the game.


Winning

‘Even in the tough times when I first went there, he was driven.

He was a winner. Sir Alex always wanted winners and if your hunger or desire to be a winner wasn’t there, you were no use to him ‘

Steve Bruce on Sir Alex Ferguson

‘ Winning is EVERYTHING. You have to practise it ...every minute of every day ‘

Sir Alex Ferguson

New Zealand Rugby team in the 1990’s – 103 games & 2 defeats

‘We train how we play and play how we train ‘


Winning

‘Being a “ winner “ is great but the price you pay when you lose

is horrible ‘

‘Talent is enough in the teens ,but after that character and the desire to be the best take over. Intelligence is the key !

Arsene Wenger


How would you ‘sell’ your valuesand beliefs to players ?

• Live them

• Show you care

• Stand up for the team

‘ Don’t do it part-time. You have to live your life and the life of your players ‘

Sir Alex Ferguson


Selling Values and Beliefs ;some examples

• Know your values

• Have a Plan and stick to it –don’t react and respond unpredictably to each separate incident you experience

• Maintain Strength of character to pursue the Plan

• Know what works for you


What is your Vision for your team and club ?

What are the objectives – as stepping stones – to achieve this vision?

‘ In my opinion – having a vision- is the single attribute that separates the great from the rest. They know where they want to go, how they will get there. They make this a REALITY for everyone ‘

Gerrard Houllier


Vision and Objectives

‘ If you cannot identify your destination and the milestones along the way, how do you know the best way to get there?

If you don’t know the way, how can the team ?’

Visionaries that INNOVATE and create great teams :

• Ramsey

• Michels

• Saacchi & Capello


How do you evaluate performance ?

Performance of :

• Yourself

• Your players

• Your team

• Other teams (opposition)

• Other players ( recruitment )

The key to management is decision making, team selection and recruitment. How do you make decisions?


Evaluating Performance

‘ As a coach you must be able to evaluate your own performance OBJECTIVELY and REGULARLY. If you cannot how can you improve your own performance and how can you improve the performance of others?

Arsene Wenger


Leaders have to be big enough to admit they arewrong

‘ Evaluation of others and self evaluation is critical. My last period at Real Madrid, I tried to make an Italian team ( without Beckham). By Xmas I decided I was wrong. Real Madrid have a Culture of playing the Real Madrid way. I made a big decision- I was wrong !

I brought Beckham back, changed the way we play. We won La Liga ! ‘

Fabio Capello



„ After each game, I ask each player how he thinks

he plays. At first they reply with “ how do you

think I played ?”

I say “ I will tell you when I have heard what you

have to say “

Arsene Wenger



(What ever the style of play )

• The Business end of the game is in the defending and attacking thirds – Simply measure the following ( for and against) in the Attacking third

- Strikes ( on and off target)

- Crosses

- Through passes behind the defence

- Dribbles and Turns

- Set Plays


Evaluating and Developing Players Star Players v Star Team ‘ The trick is to be able to identify the star player when his

market value is zero, then develop him into a player who has star value !’

Arsene Wenger

‘Your aim is to be to create a Star Team. Anybody can buy a team of stars !’

Fabio Capello


Summary

Creating a Culture of Excellence is the key:

1.Who are you ? Your Strengths and Weaknesses

2.Values and Beliefs

3.Vision

4.Objectives , Evaluation & Decision Making

5.Communication



For more information about

The LMA SCHOOL OF FOOTBALL MANAGEMENT including go to

www.sportspath.com

Demonstrations at The Soccer Interactive Booth # 911 Friday @ 3.00pm

& Saturday @ 11.00am

http://www.sportspath.com/



Leadership for Football Coaches and managers

Questions Please ?

Hw presentation nscaa final less video

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