Hvordan Bygge kultur

The siTuaTion

Oslo is the oldest of the Scandinavian capitals, its history dates back over a thousand years, to the time when the first settlements were built at the inlet of the Oslo fjord.

The capital, with 600 000 inhabitants, is characterized by a mix of old and new architecture, parks, hills, museums, monuments, forests and the fjord. Oslo is a vibrant city, excellent for shopping, culture, and sports, and has a wide range of good restaurants and a lively nightlife.

“Oslo City” opened in 1988 and with 12 million customers per year; the center is the most visited and famous shopping center in Norway.

The center is owned by DNB Næringseiendom AS and is located in the middle of the town, close to the central railway station and Oslo’s commuter hub. In 2005 the center was extended with a new floor and became the largest city center in the country with a total of 79,791 sqm, 26,620 sqm dedicated to shopping. In addition to the 91 shops, the shopping

center provides healthcare facilities, tailor and key services, several offices and 450 parking spots. The main shops are: Vinmonopolet, H&M, Meny, Cubus, Lindex, KappAhl, Clas Ohlson, Vero Moda, Jack & Jones and Bik Bok.

“Oslo city” is the number one choice for city dwellers and tourists. The center can be described as a “young” shopping center: 55% of customers are under the age of 29 and 61% of them are female. A new center manager started in the later half of 2012.

Background

VIDEO 1

The siTuaTion

Oslo is the oldest of the Scandinavian capitals, its history dates back over a thousand years, to the time when the first settlements were built at the inlet of the Oslo fjord.

The capital, with 600 000 inhabitants, is characterized by a mix of old and new architecture, parks, hills, museums, monuments, forests and the fjord. Oslo is a vibrant city, excellent for shopping, culture, and sports, and has a wide range of good restaurants and a lively nightlife.

“Oslo City” opened in 1988 and with 12 million customers per year; the center is the most visited and famous shopping center in Norway.

The center is owned by DNB Næringseiendom AS and is located in the middle of the town, close to the central railway station and Oslo’s commuter hub. In 2005 the center was extended with a new floor and became the largest city center in the country with a total of 79,791 sqm, 26,620 sqm dedicated to shopping. In addition to the 91 shops, the shopping

center provides healthcare facilities, tailor and key services, several offices and 450 parking spots. The main shops are: Vinmonopolet, H&M, Meny, Cubus, Lindex, KappAhl, Clas Ohlson, Vero Moda, Jack & Jones and Bik Bok.

“Oslo city” is the number one choice for city dwellers and tourists. The center can be described as a “young” shopping center: 55% of customers are under the age of 29 and 61% of them are female. A new center manager started in the later half of 2012.

Background

Noe måtte gjøres...

The siTuaTion

Oslo is the oldest of the Scandinavian capitals, its history dates back over a thousand years, to the time when the first settlements were built at the inlet of the Oslo fjord.

The capital, with 600 000 inhabitants, is characterized by a mix of old and new architecture, parks, hills, museums, monuments, forests and the fjord. Oslo is a vibrant city, excellent for shopping, culture, and sports, and has a wide range of good restaurants and a lively nightlife.

“Oslo City” opened in 1988 and with 12 million customers per year; the center is the most visited and famous shopping center in Norway.

The center is owned by DNB Næringseiendom AS and is located in the middle of the town, close to the central railway station and Oslo’s commuter hub. In 2005 the center was extended with a new floor and became the largest city center in the country with a total of 79,791 sqm, 26,620 sqm dedicated to shopping. In addition to the 91 shops, the shopping

center provides healthcare facilities, tailor and key services, several offices and 450 parking spots. The main shops are: Vinmonopolet, H&M, Meny, Cubus, Lindex, KappAhl, Clas Ohlson, Vero Moda, Jack & Jones and Bik Bok.

“Oslo city” is the number one choice for city dwellers and tourists. The center can be described as a “young” shopping center: 55% of customers are under the age of 29 and 61% of them are female. A new center manager started in the later half of 2012.

Background

Vi skrev om reglene for kjøpesenter management….

The siTuaTion

Oslo is the oldest of the Scandinavian capitals, its history dates back over a thousand years, to the time when the first settlements were built at the inlet of the Oslo fjord.

The capital, with 600 000 inhabitants, is characterized by a mix of old and new architecture, parks, hills, museums, monuments, forests and the fjord. Oslo is a vibrant city, excellent for shopping, culture, and sports, and has a wide range of good restaurants and a lively nightlife.

“Oslo City” opened in 1988 and with 12 million customers per year; the center is the most visited and famous shopping center in Norway.

The center is owned by DNB Næringseiendom AS and is located in the middle of the town, close to the central railway station and Oslo’s commuter hub. In 2005 the center was extended with a new floor and became the largest city center in the country with a total of 79,791 sqm, 26,620 sqm dedicated to shopping. In addition to the 91 shops, the shopping

center provides healthcare facilities, tailor and key services, several offices and 450 parking spots. The main shops are: Vinmonopolet, H&M, Meny, Cubus, Lindex, KappAhl, Clas Ohlson, Vero Moda, Jack & Jones and Bik Bok.

“Oslo city” is the number one choice for city dwellers and tourists. The center can be described as a “young” shopping center: 55% of customers are under the age of 29 and 61% of them are female. A new center manager started in the later half of 2012.

BackgroundFASE 1: TEASERSeptember 2012 - “Only for Oslo Cityzens” konseptet ble presentert på butikkledermøte.

concePt & tactic

Phase one: teaser

action

“only for oslo cityzens”The idea of the new communication platform was based on a closed Facebook group for employees, named: “Only for Oslo Cityzens”. With the help of this tool we wanted to encourage staff to participate in shaping the future of the center.

In “Only for Oslo Cityzens”, everyday issues are democratically discussed, in order to find the best solutions for Oslo City and it’s “Cityzens”.

we made several imProvements to traditional internal communication:

Lay out: We used a tone of voice that stood out through strong, original visuals and humor.

Just in time: Rapports were presented in real time through Facebook posts, in a manner that demanded attention.

During a common meeting September 2012, center management teased the launch of Only For Oslo Cityzens through a short video.

Video: The outdated and boring email system was replaced by video. A “TV studio” set-up in the center allowing staff to present “NEWS” in a more original and appealing way, and later share it on Facebook. Mobile: All content was optimized for mobile, allowing employees to participate in shaping the future of the center “on the go”.

concePt & tactic

Phase one: teaser

action

“only for oslo cityzens”The idea of the new communication platform was based on a closed Facebook group for employees, named: “Only for Oslo Cityzens”. With the help of this tool we wanted to encourage staff to participate in shaping the future of the center.

In “Only for Oslo Cityzens”, everyday issues are democratically discussed, in order to find the best solutions for Oslo City and it’s “Cityzens”.

we made several imProvements to traditional internal communication:

Lay out: We used a tone of voice that stood out through strong, original visuals and humor.

Just in time: Rapports were presented in real time through Facebook posts, in a manner that demanded attention.

During a common meeting September 2012, center management teased the launch of Only For Oslo Cityzens through a short video.

Video: The outdated and boring email system was replaced by video. A “TV studio” set-up in the center allowing staff to present “NEWS” in a more original and appealing way, and later share it on Facebook. Mobile: All content was optimized for mobile, allowing employees to participate in shaping the future of the center “on the go”.

concePt & tactic

Phase one: teaser

action

“only for oslo cityzens”The idea of the new communication platform was based on a closed Facebook group for employees, named: “Only for Oslo Cityzens”. With the help of this tool we wanted to encourage staff to participate in shaping the future of the center.

In “Only for Oslo Cityzens”, everyday issues are democratically discussed, in order to find the best solutions for Oslo City and it’s “Cityzens”.

we made several imProvements to traditional internal communication:

Lay out: We used a tone of voice that stood out through strong, original visuals and humor.

Just in time: Rapports were presented in real time through Facebook posts, in a manner that demanded attention.

During a common meeting September 2012, center management teased the launch of Only For Oslo Cityzens through a short video.

Video: The outdated and boring email system was replaced by video. A “TV studio” set-up in the center allowing staff to present “NEWS” in a more original and appealing way, and later share it on Facebook. Mobile: All content was optimized for mobile, allowing employees to participate in shaping the future of the center “on the go”.

The siTuaTion

Oslo is the oldest of the Scandinavian capitals, its history dates back over a thousand years, to the time when the first settlements were built at the inlet of the Oslo fjord.

The capital, with 600 000 inhabitants, is characterized by a mix of old and new architecture, parks, hills, museums, monuments, forests and the fjord. Oslo is a vibrant city, excellent for shopping, culture, and sports, and has a wide range of good restaurants and a lively nightlife.

“Oslo City” opened in 1988 and with 12 million customers per year; the center is the most visited and famous shopping center in Norway.

The center is owned by DNB Næringseiendom AS and is located in the middle of the town, close to the central railway station and Oslo’s commuter hub. In 2005 the center was extended with a new floor and became the largest city center in the country with a total of 79,791 sqm, 26,620 sqm dedicated to shopping. In addition to the 91 shops, the shopping

center provides healthcare facilities, tailor and key services, several offices and 450 parking spots. The main shops are: Vinmonopolet, H&M, Meny, Cubus, Lindex, KappAhl, Clas Ohlson, Vero Moda, Jack & Jones and Bik Bok.

“Oslo city” is the number one choice for city dwellers and tourists. The center can be described as a “young” shopping center: 55% of customers are under the age of 29 and 61% of them are female. A new center manager started in the later half of 2012.

BackgroundFASE 2: PRESENTASJON AV KONSEPTET

Phase two: Presentation of the concePt

11. october 2012, the concePt was Presented and exPlained to shoP managers.

Shop managers was invited to become members of our FB group: Only for Oslo Cityzens and further to invite their staff to become followers. We organized an intern competition and gave employees the possibility to win prizes.

Phase two: Presentation of the concePt

11. october 2012, the concePt was Presented and exPlained to shoP managers.

Shop managers was invited to become members of our FB group: Only for Oslo Cityzens and further to invite their staff to become followers. We organized an intern competition and gave employees the possibility to win prizes.

Phase two: Presentation of the concePt

11. october 2012, the concePt was Presented and exPlained to shoP managers.

Shop managers was invited to become members of our FB group: Only for Oslo Cityzens and further to invite their staff to become followers. We organized an intern competition and gave employees the possibility to win prizes.

Oktober 2012: Konseptet ble lansert for butikksjefene.

The siTuaTion

Oslo is the oldest of the Scandinavian capitals, its history dates back over a thousand years, to the time when the first settlements were built at the inlet of the Oslo fjord.

The capital, with 600 000 inhabitants, is characterized by a mix of old and new architecture, parks, hills, museums, monuments, forests and the fjord. Oslo is a vibrant city, excellent for shopping, culture, and sports, and has a wide range of good restaurants and a lively nightlife.

“Oslo City” opened in 1988 and with 12 million customers per year; the center is the most visited and famous shopping center in Norway.

The center is owned by DNB Næringseiendom AS and is located in the middle of the town, close to the central railway station and Oslo’s commuter hub. In 2005 the center was extended with a new floor and became the largest city center in the country with a total of 79,791 sqm, 26,620 sqm dedicated to shopping. In addition to the 91 shops, the shopping

center provides healthcare facilities, tailor and key services, several offices and 450 parking spots. The main shops are: Vinmonopolet, H&M, Meny, Cubus, Lindex, KappAhl, Clas Ohlson, Vero Moda, Jack & Jones and Bik Bok.

“Oslo city” is the number one choice for city dwellers and tourists. The center can be described as a “young” shopping center: 55% of customers are under the age of 29 and 61% of them are female. A new center manager started in the later half of 2012.

Background“Only for Oslo Cityzens” ble markedsført internt via mail, intranet og plakater.

FASE 2: PRESENTASJON AV KONSEPTET

The siTuaTion

Oslo is the oldest of the Scandinavian capitals, its history dates back over a thousand years, to the time when the first settlements were built at the inlet of the Oslo fjord.

The capital, with 600 000 inhabitants, is characterized by a mix of old and new architecture, parks, hills, museums, monuments, forests and the fjord. Oslo is a vibrant city, excellent for shopping, culture, and sports, and has a wide range of good restaurants and a lively nightlife.

“Oslo City” opened in 1988 and with 12 million customers per year; the center is the most visited and famous shopping center in Norway.

The center is owned by DNB Næringseiendom AS and is located in the middle of the town, close to the central railway station and Oslo’s commuter hub. In 2005 the center was extended with a new floor and became the largest city center in the country with a total of 79,791 sqm, 26,620 sqm dedicated to shopping. In addition to the 91 shops, the shopping

center provides healthcare facilities, tailor and key services, several offices and 450 parking spots. The main shops are: Vinmonopolet, H&M, Meny, Cubus, Lindex, KappAhl, Clas Ohlson, Vero Moda, Jack & Jones and Bik Bok.

“Oslo city” is the number one choice for city dwellers and tourists. The center can be described as a “young” shopping center: 55% of customers are under the age of 29 and 61% of them are female. A new center manager started in the later half of 2012.

BackgroundFASE 2: IMPLEMENTERING AV KONSEPTET

16. october: during the first five days of oPeration, 518 emPloyees became followers.

the concePt was Promoted on the old intranet site and sms.

16. october: during the first five days of oPeration, 518 emPloyees became followers.

the concePt was Promoted on the old intranet site and sms.

16. Oktober: Etter 5 dager hadde 518 ansatte blitt tilhengere på FB gruppen.

The siTuaTion

Oslo is the oldest of the Scandinavian capitals, its history dates back over a thousand years, to the time when the first settlements were built at the inlet of the Oslo fjord.

The capital, with 600 000 inhabitants, is characterized by a mix of old and new architecture, parks, hills, museums, monuments, forests and the fjord. Oslo is a vibrant city, excellent for shopping, culture, and sports, and has a wide range of good restaurants and a lively nightlife.

“Oslo City” opened in 1988 and with 12 million customers per year; the center is the most visited and famous shopping center in Norway.

The center is owned by DNB Næringseiendom AS and is located in the middle of the town, close to the central railway station and Oslo’s commuter hub. In 2005 the center was extended with a new floor and became the largest city center in the country with a total of 79,791 sqm, 26,620 sqm dedicated to shopping. In addition to the 91 shops, the shopping

center provides healthcare facilities, tailor and key services, several offices and 450 parking spots. The main shops are: Vinmonopolet, H&M, Meny, Cubus, Lindex, KappAhl, Clas Ohlson, Vero Moda, Jack & Jones and Bik Bok.

“Oslo city” is the number one choice for city dwellers and tourists. The center can be described as a “young” shopping center: 55% of customers are under the age of 29 and 61% of them are female. A new center manager started in the later half of 2012.

BackgroundFASE 2: INTERN MERKEVAREBYGGINGinsPirationNew ideas emerge! Our Cityzens expressed a desire to have a more social and inviting common area. The plans were made! An old and boring meeting room will be transformed into a beautiful lounge area for our Cityzens. Renovations will finish early April 2013.

merry christmas cityzens!A Christmas gift from center management to all our staff – a memory stick.

insPirationNew ideas emerge! Our Cityzens expressed a desire to have a more social and inviting common area. The plans were made! An old and boring meeting room will be transformed into a beautiful lounge area for our Cityzens. Renovations will finish early April 2013.

merry christmas cityzens!A Christmas gift from center management to all our staff – a memory stick.

The siTuaTion

Oslo is the oldest of the Scandinavian capitals, its history dates back over a thousand years, to the time when the first settlements were built at the inlet of the Oslo fjord.

The capital, with 600 000 inhabitants, is characterized by a mix of old and new architecture, parks, hills, museums, monuments, forests and the fjord. Oslo is a vibrant city, excellent for shopping, culture, and sports, and has a wide range of good restaurants and a lively nightlife.

“Oslo City” opened in 1988 and with 12 million customers per year; the center is the most visited and famous shopping center in Norway.

The center is owned by DNB Næringseiendom AS and is located in the middle of the town, close to the central railway station and Oslo’s commuter hub. In 2005 the center was extended with a new floor and became the largest city center in the country with a total of 79,791 sqm, 26,620 sqm dedicated to shopping. In addition to the 91 shops, the shopping

center provides healthcare facilities, tailor and key services, several offices and 450 parking spots. The main shops are: Vinmonopolet, H&M, Meny, Cubus, Lindex, KappAhl, Clas Ohlson, Vero Moda, Jack & Jones and Bik Bok.

“Oslo city” is the number one choice for city dwellers and tourists. The center can be described as a “young” shopping center: 55% of customers are under the age of 29 and 61% of them are female. A new center manager started in the later half of 2012.

BackgroundFASE 3: OPPFØLGINGAlle rapporter, tall og annen viktig informasjon ble raskt og effektivt presentert på FB veggen.

Phase three: follow-uP

videoAll news was presented through video, made in our own TV studio.

raPPortsAll numbers of interest, like revenue, footfall, store performance etc., were presented in real time through designed Facebook wall posts.

Phase three: follow-uP

videoAll news was presented through video, made in our own TV studio.

raPPortsAll numbers of interest, like revenue, footfall, store performance etc., were presented in real time through designed Facebook wall posts.

The siTuaTion

Oslo is the oldest of the Scandinavian capitals, its history dates back over a thousand years, to the time when the first settlements were built at the inlet of the Oslo fjord.

The capital, with 600 000 inhabitants, is characterized by a mix of old and new architecture, parks, hills, museums, monuments, forests and the fjord. Oslo is a vibrant city, excellent for shopping, culture, and sports, and has a wide range of good restaurants and a lively nightlife.

“Oslo City” opened in 1988 and with 12 million customers per year; the center is the most visited and famous shopping center in Norway.

The center is owned by DNB Næringseiendom AS and is located in the middle of the town, close to the central railway station and Oslo’s commuter hub. In 2005 the center was extended with a new floor and became the largest city center in the country with a total of 79,791 sqm, 26,620 sqm dedicated to shopping. In addition to the 91 shops, the shopping

center provides healthcare facilities, tailor and key services, several offices and 450 parking spots. The main shops are: Vinmonopolet, H&M, Meny, Cubus, Lindex, KappAhl, Clas Ohlson, Vero Moda, Jack & Jones and Bik Bok.

“Oslo city” is the number one choice for city dwellers and tourists. The center can be described as a “young” shopping center: 55% of customers are under the age of 29 and 61% of them are female. A new center manager started in the later half of 2012.

Background

Phase three: follow-uP

engagementAn important issue, stock distribution, was democratically discussed and new solutions emerged.

86 persons have a say about how we should improve stock distribution. These suggestions are now implemented and contribute to better warehouse logistics.

enthusiasmEnthusiasm reached a whole new level. One of our employees initiated, led and executed in collaboration with center management a successful marketing campaign. The campaign was born out of a Facebook wall post, quickly gained momentum and within three weeks “Christmas Shopping” became a reality.

The employee led c ampaign resulted in a 34,1% revenue increase compared to the same period in 2011, and a 14,9% increase in footfall.

This was the first time in center history, that an employee initiated and took ownership of a marketing campaign. Truly exemplifying Cityzen power!

Engasjement: “Cristmas Shopping” ble den første kampanjen noen sinne som var initiert av en ansatt!

FASE 3: OPPFØLGING

The siTuaTion

Oslo is the oldest of the Scandinavian capitals, its history dates back over a thousand years, to the time when the first settlements were built at the inlet of the Oslo fjord.

The capital, with 600 000 inhabitants, is characterized by a mix of old and new architecture, parks, hills, museums, monuments, forests and the fjord. Oslo is a vibrant city, excellent for shopping, culture, and sports, and has a wide range of good restaurants and a lively nightlife.

“Oslo City” opened in 1988 and with 12 million customers per year; the center is the most visited and famous shopping center in Norway.

The center is owned by DNB Næringseiendom AS and is located in the middle of the town, close to the central railway station and Oslo’s commuter hub. In 2005 the center was extended with a new floor and became the largest city center in the country with a total of 79,791 sqm, 26,620 sqm dedicated to shopping. In addition to the 91 shops, the shopping

center provides healthcare facilities, tailor and key services, several offices and 450 parking spots. The main shops are: Vinmonopolet, H&M, Meny, Cubus, Lindex, KappAhl, Clas Ohlson, Vero Moda, Jack & Jones and Bik Bok.

“Oslo city” is the number one choice for city dwellers and tourists. The center can be described as a “young” shopping center: 55% of customers are under the age of 29 and 61% of them are female. A new center manager started in the later half of 2012.

BackgroundInspirasjon: Senterlederkontoret og et gammelt møterom ble omdannet til en fantastisk “Cityzens Lounge”.

FASE 3: OPPFØLGING

The siTuaTion

Oslo is the oldest of the Scandinavian capitals, its history dates back over a thousand years, to the time when the first settlements were built at the inlet of the Oslo fjord.

The capital, with 600 000 inhabitants, is characterized by a mix of old and new architecture, parks, hills, museums, monuments, forests and the fjord. Oslo is a vibrant city, excellent for shopping, culture, and sports, and has a wide range of good restaurants and a lively nightlife.

“Oslo City” opened in 1988 and with 12 million customers per year; the center is the most visited and famous shopping center in Norway.

The center is owned by DNB Næringseiendom AS and is located in the middle of the town, close to the central railway station and Oslo’s commuter hub. In 2005 the center was extended with a new floor and became the largest city center in the country with a total of 79,791 sqm, 26,620 sqm dedicated to shopping. In addition to the 91 shops, the shopping

center provides healthcare facilities, tailor and key services, several offices and 450 parking spots. The main shops are: Vinmonopolet, H&M, Meny, Cubus, Lindex, KappAhl, Clas Ohlson, Vero Moda, Jack & Jones and Bik Bok.

“Oslo city” is the number one choice for city dwellers and tourists. The center can be described as a “young” shopping center: 55% of customers are under the age of 29 and 61% of them are female. A new center manager started in the later half of 2012.

BackgroundEmployees satisfaction regarding internal communication increased with 4 points (from 67 to 71)

Employees satisfaction regarding management increased with 22 points (from 63 to 85)

Meeting attendance at the end of 2012 reached 85% of shop managers. Compared to status prior to Only For Oslo Cityzens, attendance numbers have more than doubled.

Numbers of followers on Cityzens after 5 days: 518

Numbers of followers on Cityzens by end of December 2012: 705 ( 83% of all full-time employees)

REsults

ChrisTmas shopping: Income growth: +34,1%

Footfall: +14,9%

Ansattes tilfredshet med intern kommunikasjon økte med 4 poeng (67-71).

Ansattes tilfredshet vedrørende ledelsen økte med 22 poeng (63-85).

Oppmøte på butikksjefmøte ved utgangen av 2012 nådde 85%. Sammenlignet med status før “Only For Oslo Cityzens”, har antall fremmøtte mer enn doblet seg.

Antall tilhengere på Cityzens etter 5 dager: 518.

Antall tilhengere på Cityzens ved utgangen av desember 2012: 705 (83% av alle heltidsansatte).

JULESHOPPING Inntektsvekst: + 34,1% Kundebesøk: + 14,9%

Resultater

The siTuaTion

Oslo is the oldest of the Scandinavian capitals, its history dates back over a thousand years, to the time when the first settlements were built at the inlet of the Oslo fjord.

The capital, with 600 000 inhabitants, is characterized by a mix of old and new architecture, parks, hills, museums, monuments, forests and the fjord. Oslo is a vibrant city, excellent for shopping, culture, and sports, and has a wide range of good restaurants and a lively nightlife.

“Oslo City” opened in 1988 and with 12 million customers per year; the center is the most visited and famous shopping center in Norway.

The center is owned by DNB Næringseiendom AS and is located in the middle of the town, close to the central railway station and Oslo’s commuter hub. In 2005 the center was extended with a new floor and became the largest city center in the country with a total of 79,791 sqm, 26,620 sqm dedicated to shopping. In addition to the 91 shops, the shopping

center provides healthcare facilities, tailor and key services, several offices and 450 parking spots. The main shops are: Vinmonopolet, H&M, Meny, Cubus, Lindex, KappAhl, Clas Ohlson, Vero Moda, Jack & Jones and Bik Bok.

“Oslo city” is the number one choice for city dwellers and tourists. The center can be described as a “young” shopping center: 55% of customers are under the age of 29 and 61% of them are female. A new center manager started in the later half of 2012.

BackgroundBUDSJETTFor “Only for Oslo Cityzens” konseptet ble det i 2012 brukt 1,2% av markedsføringsbudsjettet.

budgetOslo City expenses tied to the “Only for Oslo Cityzens” campaign was 22 300 euro.

Oslo City’s marketing budget 2012 was 1,8 million euro. For the “Only for Oslo Cityzens”, the center therefore used 1,2 % of the 2012 budget.

what?

Prizes - internal

contest “only for oslo

cityzens”

film Production

Pos activities:

flyers, Posters, lanyards

memory sticks etc.

advertisment agency

total

how much?

400 euro

2 400 euro

18 000 euro

1500 euro

22 300 euro

HVA HVOR MYE

Premier: Kr. 3 500- Intern konkurranse "Only for Oslo Cityzens"

Filmproduksjon: Kr. 21 000

Intern markedsføring: Kr. 157 500Flyers, plakater, nøkkelbånd,minnepinner etc.

Reklamebyrå: Kr. 13 000

TOTALT KR. 194 800

The siTuaTion

Oslo is the oldest of the Scandinavian capitals, its history dates back over a thousand years, to the time when the first settlements were built at the inlet of the Oslo fjord.

The capital, with 600 000 inhabitants, is characterized by a mix of old and new architecture, parks, hills, museums, monuments, forests and the fjord. Oslo is a vibrant city, excellent for shopping, culture, and sports, and has a wide range of good restaurants and a lively nightlife.

“Oslo City” opened in 1988 and with 12 million customers per year; the center is the most visited and famous shopping center in Norway.

The center is owned by DNB Næringseiendom AS and is located in the middle of the town, close to the central railway station and Oslo’s commuter hub. In 2005 the center was extended with a new floor and became the largest city center in the country with a total of 79,791 sqm, 26,620 sqm dedicated to shopping. In addition to the 91 shops, the shopping

center provides healthcare facilities, tailor and key services, several offices and 450 parking spots. The main shops are: Vinmonopolet, H&M, Meny, Cubus, Lindex, KappAhl, Clas Ohlson, Vero Moda, Jack & Jones and Bik Bok.

“Oslo city” is the number one choice for city dwellers and tourists. The center can be described as a “young” shopping center: 55% of customers are under the age of 29 and 61% of them are female. A new center manager started in the later half of 2012.

Background

VIDEO 2

The siTuaTion

Oslo is the oldest of the Scandinavian capitals, its history dates back over a thousand years, to the time when the first settlements were built at the inlet of the Oslo fjord.

The capital, with 600 000 inhabitants, is characterized by a mix of old and new architecture, parks, hills, museums, monuments, forests and the fjord. Oslo is a vibrant city, excellent for shopping, culture, and sports, and has a wide range of good restaurants and a lively nightlife.

“Oslo City” opened in 1988 and with 12 million customers per year; the center is the most visited and famous shopping center in Norway.

The center is owned by DNB Næringseiendom AS and is located in the middle of the town, close to the central railway station and Oslo’s commuter hub. In 2005 the center was extended with a new floor and became the largest city center in the country with a total of 79,791 sqm, 26,620 sqm dedicated to shopping. In addition to the 91 shops, the shopping

center provides healthcare facilities, tailor and key services, several offices and 450 parking spots. The main shops are: Vinmonopolet, H&M, Meny, Cubus, Lindex, KappAhl, Clas Ohlson, Vero Moda, Jack & Jones and Bik Bok.

“Oslo city” is the number one choice for city dwellers and tourists. The center can be described as a “young” shopping center: 55% of customers are under the age of 29 and 61% of them are female. A new center manager started in the later half of 2012.

Background

VIDEO 3

The siTuaTion

Oslo is the oldest of the Scandinavian capitals, its history dates back over a thousand years, to the time when the first settlements were built at the inlet of the Oslo fjord.

The capital, with 600 000 inhabitants, is characterized by a mix of old and new architecture, parks, hills, museums, monuments, forests and the fjord. Oslo is a vibrant city, excellent for shopping, culture, and sports, and has a wide range of good restaurants and a lively nightlife.

“Oslo City” opened in 1988 and with 12 million customers per year; the center is the most visited and famous shopping center in Norway.

The center is owned by DNB Næringseiendom AS and is located in the middle of the town, close to the central railway station and Oslo’s commuter hub. In 2005 the center was extended with a new floor and became the largest city center in the country with a total of 79,791 sqm, 26,620 sqm dedicated to shopping. In addition to the 91 shops, the shopping

center provides healthcare facilities, tailor and key services, several offices and 450 parking spots. The main shops are: Vinmonopolet, H&M, Meny, Cubus, Lindex, KappAhl, Clas Ohlson, Vero Moda, Jack & Jones and Bik Bok.

“Oslo city” is the number one choice for city dwellers and tourists. The center can be described as a “young” shopping center: 55% of customers are under the age of 29 and 61% of them are female. A new center manager started in the later half of 2012.

Background

VIDEO 4

The siTuaTion

Oslo is the oldest of the Scandinavian capitals, its history dates back over a thousand years, to the time when the first settlements were built at the inlet of the Oslo fjord.

The capital, with 600 000 inhabitants, is characterized by a mix of old and new architecture, parks, hills, museums, monuments, forests and the fjord. Oslo is a vibrant city, excellent for shopping, culture, and sports, and has a wide range of good restaurants and a lively nightlife.

“Oslo City” opened in 1988 and with 12 million customers per year; the center is the most visited and famous shopping center in Norway.

The center is owned by DNB Næringseiendom AS and is located in the middle of the town, close to the central railway station and Oslo’s commuter hub. In 2005 the center was extended with a new floor and became the largest city center in the country with a total of 79,791 sqm, 26,620 sqm dedicated to shopping. In addition to the 91 shops, the shopping

center provides healthcare facilities, tailor and key services, several offices and 450 parking spots. The main shops are: Vinmonopolet, H&M, Meny, Cubus, Lindex, KappAhl, Clas Ohlson, Vero Moda, Jack & Jones and Bik Bok.

“Oslo city” is the number one choice for city dwellers and tourists. The center can be described as a “young” shopping center: 55% of customers are under the age of 29 and 61% of them are female. A new center manager started in the later half of 2012.

Background

VIDEO 5