HUSH PUPPIES

Products: Foot wear

By,

Group III

Introduction:

• Founded in 1958.• Headquartered in Rockford, Michigan, USA.

• Developed the concept of a "casual" pigskin shoe.

• Hush Puppies uses a Basset Hound as its logo.

• Markets in 120 countries.

Behavioral segmentation:

•Fashion Crazy.•Comfortably Stylish.•Purely Practical.

Fashion Crazy.

Demand style over everything else.

Follow and wear the latest trends in footwear.

Seek popular brands and designer names.

Will pay full price but also are motivated to buy shoes when on sale.

Most likely to shop online.

Tend to be younger in age under 35.

Comfortably Stylish.

• Demand Style and Comfort.

• Pay more for shoes that are comfortable.

• Quality is important..

• Most likely to shop at department stores, mass merchandisers and specialty stores.

Purely Practical.Not particularly interested in shoes.

Purchase for a specific need or to replace existing shoes.

Wear shoes based on function and utility.

Seek comfort and durability over fashion.

Less likely to pay more for comfortable shoes.

Like to purchase shoes while they shop for other household items.

Population division:

Fashion crazy

Comfortably stylish

Purely practical

Thank you