HURDLE BUSTERS: HOW TO: Understand & use LinkedIn
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HURDLE BUSTERS HOW TO: Understand & Use LinkedIN Chelsea Dygert #StartupPhoenix viralblog.com
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Transcript of HURDLE BUSTERS: HOW TO: Understand & use LinkedIn
HURDLE BUSTERS
HOW TO: Understand & Use LinkedIN
Chelsea Dygert#StartupPhoenix viralblog.com
Create ContextName
Where are you from
What do you do / working on
How did you hear about Eureka/My talk
“A tribe is a group of people connected to one another,
connected to a leader, and connected to an idea.
A group needs only two things to be a tribe: a shared interest and a way to communicate.”
― Seth Godin, Tribes: We Need You to Lead Us
What is a TRIBE
Peo
ple
Hel
ping
Peo
ple
Social Media Rules
#Sta
rtupP
hx
● Every social site has a culture - understand, engage, innovate
● Everything has balance.
● USE the Content Rules:○ 20% rule: Only 1 of 5 posts should be self-promotion
● Make sure profile / content, and contest matches business. ○ if you wouldn’t do it offline, don’t do it online
● Strategize, PLAN & AUTOMATE
What is LinkedIn● The Interview Session of all social media● Profile Site originally built for career presence● Created in 2003 ● Took off (20 million users) 2006● Worth: 7.5 billion● 2013 - started publishing content (from influencers)● Feb 2014 - all can publish content
● Highest use = educational (Bachelors +)● 332 million globally (107 - USA)● 2 new users every second● Millennials on linkedin: 13%● Most used Adjective (2013) - responsible● Most used Adjective (2012) - creative Statistics
More Statistics
http://www.jeffbullas.com/2014/05/08/the-top-10-linkedin-facts-and-figures-in-2014-you-need-to-know/
● CONTROL your first impression○ Consider what it might already be, clarify or debunk
● To be recruited ○ As employee, collaborator, etc.
■ 98% of recruiters, 85% hiring managers use LinkedIn● To recruit
○ Talent, partners, capital, ideas● Show “more” than your resume● Get endorsed - create social proof
Why Use LinkedIn
● To connect with your tribe○ Potential tribe, Current, tap into others
■ Individual connections, groups, “In-common”● To stay relevant
○ Understand culture, engage, innovate● To promote (yourself, events, products, services, campaigns)
● To do research● Add / create context
● Increase visibility● Join / encourage conversation
● Build brand value over time
● Same: CONTROL your first impression○ Consider what it might already be, clarify or debunk
● To recruit○ Talent, partners, capital, ideas
● Create Professionalism for your business● Generate leads
○ Highest visitor-to-lead generation (2.7%)● Drive Traffic (can create your own groups / discussions)● Research market needs prior to launch● Target readers / viewers / talent
○ Status updates, Focused pages
Why Use LinkedIn - for your biz
Optimize your business page
● Temporarily turn off Activity Broadcast● Fill out profile completely● Come back to it twice (days apart)● DO NOT LIE● Customize profile URL● Have (the right) profile picture (11x more activity)● Personalize LinkedIn requests● Be active in groups
○ At least know what’s there, and join a few to watch conversations
How to set up your LinkedIn
Extras:Add button to your website
Add link to your email signatureAdd widget
Connect to Twitter (don’t recommend)
The Secrets to LinkedIn1. Categorize contacts2. Filter by locations
a. (when traveling - reason to connect)3. Filter by associations
a. Sun Devils helping Sun Devilsb. non-profit associations
4. Organize your biz cards & link to LinkedIna. Download CardMunch app -
i. UPDATE: Don’t think it’s working any moreb. There are many more “business card organizers” on App Store
THE RULES:● Use etiquette.
○ If someone ____ to you, do something in return.If they endorse you, endorse them for something back, or write them a nice note.If someone sends you a message, responsd. etc.
● Don’t Overuse Endorsements. Everything has balance.
● Use ON each platform needs to match CULTURE of each platform○ Don’t hijack conversations (join, add value, or shut up)
● RESPOND
● Promote OFFLINE.○ Don’t have to be pushy - just use it
When…NOW
● Goal = WHY are you using social media○ Have a presence, check it few times a month
● Make sure you act w/ general purpose
TO DO cont...A) Join: Meetup.com/Eureka-Scottsdale
B) Suggestions for talks?-Google drive / google calendar
C) Connect with me
What do you want to hear about? Write down or email me: Hashtags, Facebook Contest, Twitter, Pinterest, Blogging, Wordpress,
Instagram, Graphics help, iPhone tips, creating a website, email campaigns, OTHER CONTENT
Find me:Chelsea Dygert +
Dygert #[email protected]
twitter / instagram
@cimforgiven
at Local coffee shop #StartupPhx
