1. EU VIETNAM CHNG TRNH H TR T NHN VIT NAM VN M CH BIN V NG GI THC PHM H NI lOGO CNG TY SN XUT V THNG MI AAA Nu cha thnh lp doanh nghip th c th tn doanh nghip s thnh lp Ch tn sn phm-dch v cho k hoch kinh doanh ny - Nu cha thnh lp DN th ko cn tn v logo 1 K HOCH KINH DOANH Sn phm/Dch v:........................................................ n v: ........................................................................... Ngi lp: ...................................................................... Ngy: ............................................................................. H Ni, 07/2009

2. EU VIETNAM CHNG TRNH H TR T NHN VIT NAM VN M CH BIN V NG GI THC PHM H NI MC LC PHN I THNG TIN TNG QUAN PHN II GII THIU V SN PHM V MC CH CA K HOCH I. GII THIU V SN PHM-DCH V II. MC CH V TM NHN CA K HOCH PHN III PHN TCH A- PHN TCH KHCH HNG V KNH TIU TH I. PHN TCH KHCH HNG II. PHN TCH KNH TIU TH B- PHN TCH KINH DOANH I. C HI KINH DOANH II. IM MNH CA SN PHM-DCH V III. IM YU CA SN PHM-DCH V IV. THCH THC T I TH V TH TRNG V. K HOCH MARKETING 1. K hoch pht trin th trng 2. K hoch qung co 3. K hoch tip th, khuyn min 4. K hoch bn hng C- PHN TCH SN XUT-CH BIN 1. Thit b, dy chuyn sn xut: 2. Cng ngh sn xut: 3. Nguyn liu u vo v vng nguyn liu: 4. Nhn lc cho sn xut v cng ngh: 5. An ton thc phm: 6. Cc thng s khc: D- PHN TCH TI CHNH Vn 1. Vn-ngn sch u t: 2. Ngun vn: 3. Chi ph ngun vn: K hoch doanh thu v li nhun 1. K hoch doanh thu theo sn phm 2. K hoch doanh thu theo knh tiu th 3. K hoch doanh thu theo thi gian 4. im ho vn: 5. Li nhun: 5.1. Phng n Ti u: 5.2. Phng n Bnh thng: 5.3. Phng n Di bnh thng: Gii thch phn tch ti chnh PHN IV BIN C C KH NNG V KH NNG IU CHNH I. BIN C 1: II. BIN C 2: III. BIN C 3: PHN V KT LUN CHUNG 2

3. EU VIETNAM CHNG TRNH H TR T NHN VIT NAM VN M CH BIN V NG GI THC PHM H NI PHN I THNG TIN TNG QUAN Tn doanh nghip:.......................................................................................................... Loi hnh: (Cng ty c phn, cng ty TNHH, HTX...) ia ch:............................................................................................................................. in thoi:..........................Fax:..............................Email:............................................. S KKD:............................................MST:.................................................................. Nm chnh thc hot ng(nu c):.............................................................................. Thay i ngnh ngh kinh doanh (nu c):.................................................................. H v tn ngi iu hnh:.......................................................................................... Tng s nhn s:............................................................................................................ Th trng hot ng-tiu th sn phm + Theo ngnh: .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... + Theo khu vc a l: .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... + Khc: .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... 3

4. EU VIETNAM CHNG TRNH H TR T NHN VIT NAM VN M CH BIN V NG GI THC PHM H NI PHN II GII THIU V SN PHM V MC CH CA K HOCH I. GII THIU V SN PHM-DCH V Tn sn phm - dch v: ....................................................................... Cng ngh sn xut, ch bin ng gi: ................................................................................................................................... ....... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... Cch phn loi sn phm: + Theo trng lng, dung tch: .................................................................................................................................. ........ .......................................................................................................................................... .......................................................................................................................................... + Theo cht lng, thnh phn: .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... + Khc: .......................................................................................................................................... .......................................................................................................................................... II. MC CH V TM NHN CA K HOCH .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... 4

5. EU VIETNAM CHNG TRNH H TR T NHN VIT NAM VN M CH BIN V NG GI THC PHM H NI .......................................................................................................................................... PHN III PHN TCH A- PHN TCH KHCH HNG V KNH TIU TH I. PHN TCH KHCH HNG i tng khch hng s tiu th sn phm tui: .......................................................................................................................... Gii tnh: ........................................................................................................................ Thu nhp: ....................................................................................................................... Vng, min: .................................................................................................................... Ngi nc ngoi-ngi Vit Nam: ............................................................................. Cc ch s khc: ................................................................................................................. ................................................................................................................. ................................................................................................................. ................................................................................................................. II. PHN TCH KNH TIU TH Trc tip: ................................................................................................................. ................................................................................................................. ................................................................................................................. Gin tip: ................................................................................................................. ................................................................................................................. ................................................................................................................. --------------------------- Bn bun: ................................................................................................................. ................................................................................................................. ................................................................................................................. Bn l: ................................................................................................................. ................................................................................................................. ................................................................................................................. ---------------------------- Xut khu: ................................................................................................................. 5

6. EU VIETNAM CHNG TRNH H TR T NHN VIT NAM VN M CH BIN V NG GI THC PHM H NI ................................................................................................................. ................................................................................................................. B- PHN TCH KINH DOANH I. C HI KINH DOANH .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... c tnh: Dung lng th trng vng, min(sc mua): .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... Dung lng th trng u tin(sc mua): .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... II. IM MNH CA SN PHM DCH V .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... III. IM YU CA SN PHM DCH V .......................................................................................................................................... 6

7. EU VIETNAM CHNG TRNH H TR T NHN VIT NAM VN M CH BIN V NG GI THC PHM H NI .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... IV. THCH THC T I TH V TH TRNG .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... V. K HOCH MARKETING 1. K hoch pht trin th trng .......................................................................................................................................... .......................................................................................................................................... 7

8. EU VIETNAM CHNG TRNH H TR T NHN VIT NAM VN M CH BIN V NG GI THC PHM H NI .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... 2. K hoch qung co .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... 3. K hoch tip th, khuyn mi .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... 4. K hoch bn hng .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... 8

9. EU VIETNAM CHNG TRNH H TR T NHN VIT NAM VN M CH BIN V NG GI THC PHM H NI .......................................................................................................................................... .......................................................................................................................................... C- PHN TCH SN XUT-CH BIN 1. Thit b, dy chuyn sn xut: .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... 2. Cng ngh sn xut: .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... 3. Nguyn liu u vo v vng nguyn liu: .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... 4. Nhn lc cho sn xut v cng ngh: .......................................................................................................................................... 9

10. EU VIETNAM CHNG TRNH H TR T NHN VIT NAM VN M CH BIN V NG GI THC PHM H NI .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... 5. An ton thc phm: .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... 6. Cc thng s khc: .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... 10

11. EU VIETNAM Bn l Bn bun CHNG TRNH H TR T NHN VIT NAM VN M CH BIN V NG GI THC PHM H NI D- PHN TCH TI CHNH Vn 1. Vn-ngn sch u t: Vn cho thit b, dy chuyn sn xut................................................................ Vn cho cng ngh sn xut:............................................................................... Ngn sch cho nguyn liu v ph gia u vo:................................................... Ngn sch cho nghin cu, th nghim, chun ho:............................................. Qu lng nhn vin:........................................................................................... Ngn sch cho nh xng, kho bi, vn chuyn..:............................................... Ngn sch cho hot ng marketing, bn hng:.................................................. Qu d phng:...................................................................................................... 2. Ngun vn: T c(c ng, qu ti u t-m rng): .................................................................................................... .................................................................................................... Vay: .................................................................................................... .................................................................................................... .................................................................................................... 3. Chi ph ngun vn: ...................................................................................... K hoch doanh thu v li nhun 1. K hoch doanh thu theo sn phm SP T1 T2 T3 T4 T5 T6 T7 T8 T9 T10 T11 T12 A B C 2. K hoch doanh thu theo knh tiu th Trc tip Gin tip 3. K hoch doanh thu theo thi gian THI GIAN T1 T2 T3 T4 T5 T6 T7 T8 T9 T10 T11 T12 11 Xut khu

12. EU VIETNAM CHNG TRNH H TR T NHN VIT NAM VN M CH BIN V NG GI THC PHM H NI DOANH THU 3. im ho vn: Doanh thu ho vn:........................................... Thi gian hon vn:.......................................... 4. Li nhun: 4.1. Phng n Ti u: Li nhun nm:.................................................... 4.2. Phng n Bnh thng: Li nhun nm:.................................................... 4.3. Phng n Di bnh thng: Li nhun/thua l nm:........................................ Gii thch phn tch ti chnh .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... 12

13. EU VIETNAM CHNG TRNH H TR T NHN VIT NAM VN M CH BIN V NG GI THC PHM H NI PHN IV BIN C C KH NNG V KH NNG IU CHNH I. BIN C 1: .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... IU CHNH: .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... II. BIN C 2: .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... IU CHNH: .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... III. BIN C 3: .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... IU CHNH: .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... 13

14. EU VIETNAM CHNG TRNH H TR T NHN VIT NAM VN M CH BIN V NG GI THC PHM H NI PHN V. KT LUN CHUNG .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... .......................................................................................................................................... 14

15. EU VIETNAM CHNG TRNH H TR T NHN VIT NAM VN M CH BIN V NG GI THC PHM H NI .......................................................................................................................................... .......................................................................................................................................... 15