Hunger Campaign Games
Transcript of Hunger Campaign Games
Dr. Amber Hutchins
PR Program Director Graduate Certificate in Digital & Social Media
Comm & Tech course, Spring 2014 Capstone, Fall 2014
Ph.D. Communication, The University of Utah MMC Mass Comm/Film, BA Journalism Walter Cronkite School of Journ & Mass
The Hunger Campaign Games
You’re not in District 12 anymore, Katniss…
Transition from scholarly to professional outcomes
Application of theory to real-world clients
Strategic Communication Team Individual
Setting goals and deadlines
Analyze org’s SWOT
Present proposal for implementation
Research Action Communication Evaluation
Research Objectives Strategies Implementation Evaluation
Publics Who has a stake?
Who is affected?
External Factors Environment,
Internal Factors Org structure,
opportunities and challenges
“I told her I would try to win for her.”
Measurable Objectives Awareness Acceptance/Attitude Action
THE BIG IDEA! Theme (Strategy)
Persuasive techniques Why should I care,
What’s in it for me?
not just a “parlor trick,” gimmick or distraction
PR Cornucopia of Tactics!
Message delivery and implementation
Measurement and Evaluation How will you know
if your campaign was a success?
Did you meet your objectives?
Strengths and Weaknesses?