creating a passion for entertainment globally

Hungama at a glance

• South Asia’s Largest Digital Mobile Entertainment Company

• Largest Aggregator, developer, publisher & distributor of South Asian entertainment content in the world

• Neeraj Roy, MD & CEO, chairs the Mobile Entertainment Forum (MEF) Asia

• Digital Media Entertainment Company focused on triple play of mobile, internet & IPTV

• Controls 40% of entertainment destinations in India

• Collective view of Hungama Digital Media assets exceeds 1.6 billion impressions/ month & over 17 million unique visitors

• Worked with 300+ brands on over 1500 digital campaigns

• More than 305 indian & international content partners serving over 50 telecos across 38 countries

• Indepth understanding of delivery technology, platforms, content formats & categories

GLOBAL PRESENCE 33 countries = 3 billion people daily | Mobile, Internet & IPTV | Innovative content and solutions

Our Products & Services

Managed Services

Messengers

Caller Ringback Tones

Outbound dialers/USSD

Imagery

VideosIVR Radio

GamesRingtones

WAP portals / Voice portals

BlogsMobile updates

Social Networking Sections

Voice SMS

Existing Challenges End Customer MNO

- Different application vendors deployed across different MNOs, leads to a non-standard & poor quality service experience (look & feel, service flow etc)- Disjoint service feel, due to siloed communication groups between mobile, internet & TV- Content overload but sub standard content discovery- Mobile Number Portability creates a challenge of replicating a similar service experience between MNOs- Service adoption, benefits & community reach gets restricted, owing to lack of interoperability- Lack of service personalization, leading to a sense of fatigue- Being bombarded by services & content, which may not have any relevance for the user- OBDs & SMS/ WAP pushes at odd hours of the day, lead to a growing alienation from the service provider- Service experience still primitive, due to loose coupling between different categories of applications

- Wastage of resources, due to lack of availability of integrated platform architecture- Enabling interoperability is a challenge & hence driving service uptake & usage- Multiplicity of vendors leading to chaotic vendor management- Non standard look and feel of services & content, due to multiple direct vendor relationships & difficulty to monitor/ control the multiple partner deployments- Lower profitability due to huge resource cost, manning multiple relationships- Lower competitiveness, owing to increased time to market with lengthy vendor evaluation processes- “Knowing the end customer”, still a distant dream, due to customer profiling insulated between delivery bearers (sms, wap, ivr etc)- Lost revenue opportunities, owing to completely missing or superficial cross-sell & upsell opportunities- Promotions still bank heavily on “one size fits all” credo, than segmented targeting- Lowered risk taking ability, owing to service deployment architecture being such that should a service revenue performance fail expected results, the complete hardware has to be written off- Increased CAPEX costs emanating out of portability/ scalability, due to platform deployments not being either future proof or scalable- Increased service complexity, due to multiple points of configuration- Possible revenue leakages, due to multiple points of charging

Managed Services Offering

Benefits of Managed ServiceConsumer MNO Content Provider

Unique experience across service and application

Content & Service discovery becomes easier than before

Gets the service as per his persona and preference

Instant gratification

Single Management LayerFaster & Easier system up-gradation

Single Provisioning Interface

Less scope of error and better trouble shooting

Uniformity of service

Operator can focus on NPD instead of Content Partner Management

Cross Promotion

Overall Cost Reduction

Billing Transparency with Operators for Content Aggregators

System Up gradation at Operator’s end is no more a Cumbersome Process for Content Aggregators

Increase in Revenues as Content Hub will use Business Intelligence for Cross Promotions.

Hungama’s premium content

Hungama’s international content

Access to content from Sony Pictures, Paramount, EMI and Universal

Access to content from Sony Pictures, Paramount, EMI and Universal

Hungama’s Premium Games

Exclusive branded games from the largest International players SONY Pictures & PARAMOUNT Games

Exclusive branded games from the largest International players SONY Pictures & PARAMOUNT Games

Over 1000 + Games to choose from!Over 1000 + Games to choose from!

Social CommunitiesPARTNER WITH HUNGAMA

VAS push through Retail Kiosks

Content download through kiosks

Case Studies

Mobile► Hungama manages end-to-end WAP

and RBT platform for du

► Content Management► Vendor Management► Reporting & MIS► Business Intelligence & Analysis► Promotional Support

► Post Hungama

► Downloads grew in 1 ½ years by over 1500%

► With a consistent average month-on-month growth of over 87%

UAE’s Leading Mobile Carrier

Bollypop Online Competition► Bollypop is the World’s first online

Bollywood dance competition

► Verizon promoted this competition on TV,Web, Mobile

► How Bollypop Works:► Visit BollypopTV.com► Upload Bollywood Dance video’s and

compete!► Online viewer voting picks 10 finalists► Celebrity Judge's choose winner► Most viewers are parents, relatives and

friends of participants (Non-ResidentIndian’s between the age group of 35-54)

► Grand Prize:► Two Tickets to Mumbai► Winners got to Dance in a Bollywood Movie

‘Chance Pe Dance’ Releasing World-Wide Jan 2010with Super Star Shahid Kapoor

Leading U.S. Telco

DTH to mobile serviceFIRST TIME IN INDIA

Hungama bags a ‘Meffy’ for Tata Sky Actve MallBecomes the first Indian company to win in the ‘Mobile First Innovation’ category

India’s Leading DTH Provider

1. Enter ‘Active Mall’

2. Choose your Favorite ringtone

3. SMS code to 56633

TV

► Bollywood Express - 24 hour channel on the mobile

► Content – Full length music videos, GEC shows, Star interviews, Movie trailers

Malaysia’s Leading Mobile Carrier

Mobile Bollywood TV

Broadband EntertainmentOn Demand

India’s Largest Telecom Company

For more information visit: www.bsnl.hungama.com

Key Alliances

Telesoft Neutek

Some of Our Clients

Key Acquisition’s & JV’s

Hungama Partner Network

Work with 300+ Content Partners & BrandsExclusive Rights to Over 80% of all Bollywood Content for Mobile & IPTV

66 NATIONAL & INTERNATIONAL AWARDSRECENT AWARDSVision Gain Mobile Entertainment Awards‣ TV se Nikaal, Mobile Mein Daal

ABBY Awards‣ Ghajini Digital Campaign

FICCI BAF 2009‣ Bollympics

PC World Web Award for Best Entertainment Website‣ Bollywood Hungama

MEFFYS‣ Casino Royale

PMAA‣ Ave Vice Website‣ BPCL Speed Monsoon Malamaal Contest

Neeraj Roy – Voted amongst the Top 50 Most influential People in Mobile Entertainment.List includes people such as Steve Jobs, Mark Zuckerberg & Anssi Vanjoki of Nokia

Neeraj is the Chairman of the Mobile Entertainment Forum and has been on the Board for the last 4 years. Neeraj has been voted amongst the Top 10 Mobi Thinkers in the world

Global Recognition

• Mobile Entertainment Market (MEM)• World Handset Forum Series • 3GSM World Series Russia, Asia, India•CTIA Wireless Convention•Mobile Content World

•iHollywood Forum•CII Committee on Mobile Entertainment• FICCI FRAMES• X:Media:Lab

Neeraj is on the Advisory Panel & are Keynote Speakers for:

Thank You

‣ Mobile Entertainment Market (MEM)

‣ World Handset Forum Series – Europe & Asia

‣ Entertainment, Media & Marketing – EM2

Forum

‣ 3GSM World Series Russia, Asia, India

‣ CTIA Wireless Convention – Las Vegas

‣ iHollywood Forum – USA

‣ CII Committee on Mobile Entertainment

‣ FICCI FRAMES

‣ X:Media:Lab – Sydney

‣ Mobile Content World – Sydney & Singapore

Global RecognitionNeeraj is on the Advisory Panel & a Keynote Speaker for:

► Voted amongst the Top 50 Most Influential People in Mobile Entertainment.

List included people such as Steve Jobs, Mark Zuckerberg & Anssi Vanjoki of Nokia.

Neeraj RoyMD & CEO

Hungama Mobile

► Neeraj is the Chairman of Mobile Entertainment Forum (MEF) Asia. MEF is the most powerful global body representing the interests of Mobile Entertainment stakeholders.

Some members include Vodafone, Orange, Warner Bros, Sony MTV, Microsoft, Qualcomm, Nokia

Contact

Nilay KumarAVP-Managed ServicesEmail : nilay.kumar@hungama.comMobile : +919999610009

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