Humour in online innovation
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Transcript of Humour in online innovation
Humour – Funny but efficient way of supporting online innovation activities
D.Sc. Miia Kosonen, ISPIM 10.6.2014
Inspiration for the study
“In our brains, humour is the easiest route to the area where we are open and willing to share.”
Bettina von Stamm, ISPIM 2013
upload.wikimedia.org/wikipedia/commons/3/3a/1981_People_Pix.jpg
Inspiration for the study: but what happens when we ”collaborate” online?
www.in2communications.com/Portals/108729/images/the-most-boring-content-of-all-time.jpg
Humour, creativity and learning
• Re-targets attention• Increases psychological safety• Relieves stress
…online and offline! University researchers once voted for their favorite actor. Huge
Grant won.
Humour onlineWhen, how and from which sources? How is it present in online innovation environments?
aggressive, controlling humour affiliative and self-enhancing humour
Humour sources in online innovation
• Professional stereotypes
• Previous community interactions
• Common knowledge• Ideating as such
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Humour types in online innovation
Joking HumanizingPosting funny pics, videos, stories Creating non-official profiles
Output-centered Impossible designs, ”mad ideas”
Conversational StorytellingSpontaneous conversations and content Making fun of shared background, events and
history; professional or user stereotypes
Storytelling humour in memes: professional stereotypes
whatmyfriendsthinkido.net/wp-content/uploads/2013/07/What-my-Friends-think-I-do-scientists.jpg
Implications for IM and hosts of online platforms
• Four sources and five humour types identified• Pay attention to humour online• Feed funny content, not only information• In community design, support ”being human”
and engaging in humorous exchanges • Identify applicable humour types and social
lead users!
Thank you!
Collaborate to study online humour more in detail? Twitter: MiiaKosonen
Email: [email protected]