Human centric innovation and digitalization

Human Centric Innovation and Digitalization

Glen KoskelaCTO Nordic, Fujitsu Fellow

Fujitsu DayGöteborg

October 8th 2015

Copyright 2015 FUJITSU

A Hyperconnected World

People, things, information, processes are increasingly connected to networks, creating new value and giving big impact to the future

People – Process – Things – Context

Every industry is being transformed, out of both opportunity and necessity


All things operational - focusing on accounting, finance, cost management, supply chain management, automation, key account management,…

Constant improvements in “the numbers” is necessary. But none of this matters when markets shift.

Operational excellence is insufficient

CC BY 2.0 photo credit: https://www.flickr.com/photos/davedugdale/5099605109

Digital economy shifts the entire market rather than merely optimizes existing

“It’s very hard to know when exactly the disruption will become so big that you actually don’t even survive without being part of that disruption.”- Pekka Lundmark, President & CEO, Konecranes Plc, Finland


Disruption to previously successful business model

Physical value chain Digital value chain Human value chain

Global suppliers & customers

Specialization of knowledge work

New corporate structures &

communities


Products = delivery mechanisms for services

Source: How Smart, Connected Products Are Transforming Competition, Harward Business Review, by Michael E. Porter and James E. Heppelmann, November 2014

… increasingly it has become a

network of products and services…

…in which material products are

combined with digital services.

A business is no longer just

production of goods and services…

Value is created in the service system,

what the system can do, not in the

basic cost of the individual elements.


Successful digital

transformation is important to

avoid waking up one morning

and having been ‘ubered’.

Posi

tion

in t

he

valu

e ch

ain

Digital transformation. What is at stake?

Share of the value chain

Increasing digital value contribution

New digital

customer

interfaces

Your company

today

€€ € €€

Missing out if ‘ubered’ = lost value added

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Car industry in the process of transformation

CC BY 2.0 photo credit: https://www.flickr.com/photos/ivyfield/3910052922

Control of the digital communications interface to the driver and vehicle owner

Ownership of the data generated in and in relation to the vehicle usage

Individual mobility and car purchasing behavior

IP of the software established in vehicles

Effective protection against cyber-attacks

Digitization of logistics across the industry

Fourth-party logistics providers control of the customer interface


People – Process – Things – Context

In the usual vision of IT systems, the physical world is observed and represented in the information world.

Both are strongly related to human agents.

What can a parking space tell you?

By merging physical world and information world, IoT changes the role and position of human agents

CC BY 2.0 photo credit: https://www.flickr.com/photos/infomatique/8048132858/


Digitization provides ways to increase value

CC BY 2.0 photo credit: https://www.flickr.com/photos/124247024@N07/14089978785

Digital dataPutting other market players at a disadvantage.

AutomationOccupying checkpoints that allow to control key links in

the value chain.

Network connectivityBringing light into the black

box segments of value creation to improve process

efficiency.

Customer experienceObtaining superior data resources that lets to develop standards and value-added services and dependencies.


A chance to have a place in market in the future


Smart Retail

In-store retail WiFi analytics


Resolving complex societal challenges

Technological potential guided towards sustainability worldwide.Aligning our business activities to the goal of achieving common good

is not just our aim but our obligation.

Social infrastructure innovation Life innovation


Human Centric Innovation across society

Wellbeing of People Stress-free Mobility Safer Food

Sustainable Energy Education for All People Better Environment


Wellbeing of people

Collaborative research aiming at extending healthy life expectancy• Supercomputer• Heart simulator• Connected health• Medical big data Pharma-

ceutical

Research Institutes

AgedCare

HospitalsClinics

Copyright 2015 FUJITSUCopyright 2015 FUJITSU

Simulating life-saving heart surgeries

The precise alignment of heart muscle fibers vary from patient to patient. Precise simulation of the movement of 640,000 heart muscle cells to understand the exact extensions and contractions of the muscles.


Urban mobility

Centre of Excellence and cross-industry

partnerships• Hydrogen station data management• Toll road management• Spatiowl location data cloud service• Vehicle digitalization

Insurance

Information Energy

Transport,Logistics

AutoIndustry


Floodline Warnings Direct

Climate change will increase the risk of flooding in the UK by 20 times

National flood warning system delivers timely warnings, using multiple communications channels, to the public, professional partners, including the emergency services and local councils, and the media

To predict and warn of the risk of flooding from rivers and seas in England and Wales

Advanced mapping and location information to accurately identify people at risk


Safer food

• Fujitsu’s in-house vegetable farms• Community ecosystems for farmers• Akisai agriculture cloud service

Food industry

Agri FarmsHome

Appliance

RetailsLogistics


Vegetable Factory (Japan)

Offering safe / long life vegetables and sustainable mass production

Fully controlled environmental conditions and watering systems within the factory


Healthcare

EnvironmentEnergy

Transportation

Governmentservices

Economy

Food

Public securityLiving

Human Centric Intelligent Society

Human centric innovation and digitalization

Presentations & Public Speaking

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