DESINGNING WHAT AND FOR WHOM?

Jonas Landgren (PhD)Crisis Response Lab

Interaction Design DivisionDepartment of Applied IT

Chalmers University of Technology & Gothenburg University

Social MediaHuman Centered DesignCrisis Response

Seminar at ISCRAM Summerschool 2012

Adding yet another device vs make use of the devices in place

Hand-held technology tend in some work to be very hip-based.

Should we design for hands or for hips?

Why do we treat professionals as users and force them tobehave as users of ourpoor design results?

We should pay alot of attention of what is happeningin a locality when we boldly suggest that ”smart” technologywill be such a great improvement.

Concrete Advice

• Make sure part of your team spend time with the people you intend to design for.– Dayshifts, Nightshifts, Weekend shifts

• Make sure you listen to the young, old, romantic as well as the skeptical individuals.

• Never design what someone tell you to do, but listen to what they say and then craft the design choices in an explorative journey with these individuals.

WE ARE DESIGNERSSo lets be serious about it.

“Social Media is all about information!”

“Eh…absolutely not!”

So what is so f***ing social with

Social Media?

Discuss this in pairs for three minutes

Power-hungry people will always try to convince you that it is a bad idea.

1. No it will not work, listen I have been working with this for 20 years….

2. In 2002…we tried it but it failed….3. When I send my men into a situation

they must have the best tools…..4. When we help people…

Too many myths are restricting our thinking.

1. You must understand every disaster is unique.

2. People affected by a disaster are victims.

3. Rapid Information sharing is important.

4. Mobile phone systems are unreliable.

5. We always lack information.

How we talk about things will shape what we can think.

Victims Rescuer

Helpless Relief worker

Thankfuls Heros

Injured Nurses and doctors

Beneficiaries Donors

Clients Servants

Consumers Providers

… …

.. ..

. .

time

Professional response organizations

People in local communities

We will your design take place?

HUMAN CENTRED DESIGN

• Action research• Collaborative research• Technology-centric design• Ethnography & workplace studies• End-user involvement• Participatory design

HCD-Toolkit

www.ideo.com

Open-Source

Chip Heath

Tom Kelley

Bill Moggridge

Tim Brown

Disclaimer

THE HCD-toolkit is NOT perfect nor complete.

Human-Centered Design (HCD) is a process and a set of techniques used to create new solutions for the world.

“human-centered” because it starts with the people we are designing for and with.

Three Lenses

H - C - D

HEAR

HEAR THEORY

• inspire imagination & inform intuition about new opportunities and ideas.

• unveil people’s social, political, economic, and cultural opportunities and barriers in their own words.

• Deep understanding, not broad coverage

Hear Steps

1. Identify a design challenge2. Identify people to speak with3. Select research methods 4. Develop an interview approach

(guide, scenario-based questions, techniques)

5. Develop your mindset (Beginners, Observe v. Interpret)

Methods

Identify a Design Challenge

» Framed in human terms (rather than technology, product, or service functionality)

» Broad enough to discover the areas of unexpected value

» Narrow enough to be manageable

Advice when identifying your challenges

Look for clichés / stereotypes

Invert, Deny, Scale,

Formulate hypothesis: What if ….

CREATE

CREATE

• To move from research to real-world solutions.

• This is the most abstract point of the process where concrete needs of individuals are transformed into high-level insights about the larger population and system frameworks are created.

• During this phase, solutions are created with only the Desirability filter in mind.

CREATE THEORY

• Synthesis takes us from inspiration to ideas, from stories to solutions.

• Brainstorming makes us think expansively and without constraints.

• Prototyping is about building to think.

Create Steps

1. Share Stories2. Identify Patterns (Extract Key Insights,

Find Themes, Create Frameworks)3. Create Opportunity Areas4. Brainstorm New Solutions5. Make Ideas Tangible6. Gather Feedback

MAKE IDEAS TANGIBLE

Prototyping is about buiding to think - whatever it takes to communicate the idea. Prototyping allows you to quickly and cheaply make ideas tangible so they can be tested and evaluated by others - before you’ve had time to fall in love with them.

BUILD TO THINK : ROUGH, RAPID, RIGHT: ANSWERING QUESTIONS

GATHER FEEDBACK

A great way to get honest feedback is to take several concepts or versions out to meet people.

When there is only one concept available, people may be reluctant to criticize.

However, when allowed to compare and contrast, people tend to speak more honestly.

DELIVER

Deliver

Once the design team has created many desirable solutions, it is time to consider how to make these feasible and viable. The Deliver phase will catapult the top ideas toward implementation.

DELIVER THEORY

• Delivering solutions starts with creating low-investment, low-cost ways of trying out your ideas in a real-world context.

• Iterative process that will likely require many prototypes, mini-pilots and pilots to perfect the solution and support system.

• This process invites you to work in the belief that new things are possible….

Deliver Steps

1. Generate several business models for your solutions.

2. Identify Capabilities Required for Delivering Solutions (Distribution, Requirements v. Capabilities, Potential Partners)

3. Plan a Pipeline of Solutions

PLAN MINI-PILOTS & ITERATION

For each solution in your pipeline, it is important to identify simple, low-investment next steps to keep the ideas alive. One way to keep iterating and learning is to plan mini-pilots before large-scale pilots or full-scale implementation.

For each mini-pilot, ask three questions:» What resources will I need to test out this idea?» What key questions does this mini-pilot need to

answer?» How will we measure the success of this mini-pilot?

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Professional Relief Organizations

People in Local Communities

www.jonaslandgren.com