BRAND EQUITY

HULGroup members:Ambily.J.XavierAlka.G.PillaiNaveen AnilBrownyJinu PrakashNAVEENPRODUCT INNOVATIONINNOVATION IN UNILEVER

Brands and innovation are at the heart of HUL. In Unilever, research and development (R&D) is the home of breakthrough technology for bigger, better, faster innovations.PRODUCT INNOVATION

Clean clothes,less waterSmoother,straight hairIntelligent deodorantCool ice cream innovationsKnorr:a revolution in stockPioneering technology for Magnum TemptationClean clothes, less waterHelping hand washUnderstanding the problemReduced rinsingCOOL ICE CREAM INNOVATIONS

Less fat, more fruitIce structuringBakers yeastSafety & approvalsKnorr: A revolution in stockNatural, nutritious and delicious foodsCloser to homeGlobal launch

Skin Lotion:Dry versus healthy skin

Vaseline Sheer InfusionPureit recognized with prestigious innovation awardsPureit has been awarded with the Golden Peacock Innovative Product/Service Award in the FMCG sector 2 awards from UNESCO Water Digest in the category of Best Domestic Non-Electric Water Purifier and Best Water R&D and Technological Breakthrough.BRAND EXTENSIONA common method of launching a new product by using an existing brand name on a new product in a different category. A company using brand extension hopes to leverage its existing customer base and brand loyalty to increase its profits with a new product offering. Brand extension become successful only if there is some logical association between the original product and the new one. A weak or nonexistent association can result in brand dilution. If a brand extension is unsuccessful, it can harm the parent brand.

Successful Brand Extensions have Fit and Leverage.

Fit:What categories consumers will accept from a brand. A brands stretch-ability or boundaries.

Leverage:Distinctive properties a brand owns that provide a competitive advantage to the brand extension in its new category.HULHOME CAREPERSONAL CAREFOOD & DRINKSWATER PURIFIERPERSONAL CARE PRODUCTS

FOOD AND DRINKS

HOME CARE

WATER PURIFIER

HOME CARE PRODUCTS BRAND EXTENSIONS

1. SURF EXCELS EXTENSION:

2. COMFORT FABRIC CONDITIONERS EXTENSION

VIMS EXTENSIONPERSONAL CARE

DOVE EXTENSION

FAIR & LOVELYS EXTENSION

FOOD AND DRINKSBRUS EXTENSION

KNORS EXTENSION

WATER PURIFIERPUREITPUREIT HAS NO EXTENSIONS TILL DATE.BRAND EQUITYthe added value endowed to products and services.How consumers think, feel, and act with respect to the brand, as well as the prices, market share and profitability that the brand commands for the firm.An important intangible asset that has psychological and financial value to the firm.NAVEENConsumer-based brand equityCustomer-based brand equity can be defined as the differential effect that brand knowledge has on consumer response to the marketing of that brand.Positive customer-based brand equityNegative customer-based brand equityNAVEENThere are three key ingredientsBrand equity arises from differences in consumer response.Brands must create strong, favourable and unique brand associations with customers.The differential response by consumers that makes up the brand equity is reflected in perceptions, preferences, and behaviour related to all aspects of the marketing of a brand.NAVEENHUL brands-2013

In the 2013 Brand Equity survey of Most Trusted Brands, three HUL brands Clinic Plus at No. 3, Lifebuoy at No. 4 and Lux at No. 5 - feature in the Top 5 list.In the survey, HUL emerged as the company with the maximum number of brands in the Top 25. Seven HUL brands feature in the Top 25 list.NAVEEN

About the Brand Equity Survey

HUL brands have consistently featured and have dominated the list of Indias Most Trusted Brands.Conducted by Nielsen on behalf of Brand Equity.The Most Trusted Brands survey is among the largest of its kind in India with a design sample of 7,200 respondents across socio-economic classes, age, income and geography.NAVEEN

CORPORATE BRAND UNILEVERINDIAN SUBSIDIARY CORPORATE BRAND HINDUSTAN UNILEVER LTD ( Add vitality to Life)MEGA BRANDS LUX, PONDS, LAKME,DOVE,KISSAN, LIFEBOUY.FAMILY BRANDS VASELINE,CLINIC PLUS.SUB BRANDS >100 LIKE SURF EXCEL, WHEEL, KWALITY WALLS, BROOK BOND, SUNSILK , FAIR N LOVELY ETC

NAVEENBRAND ELEMENTSFOR CORPORATE BRAND HULNAME HULCOLOUR BLUE DARK BLUELOGO & SYMBOLPACKAGINGSLOGANS/JINGLES

NAVEENFAMILY BRANDS AND MEGA BRANDS HAVE THEIR SPECIFIC ELEMENTSPONDS PINK DARK AND ROSY COLOURSSURF EXCEL , RIN BLUEKWALITY WALLS DARK RED ETCEVERY ADVERTISEMENT MENTIONS THE CORPORATE BRAND IN THE END ALWAYS

NAVEEN

BRAND LEVEL

PROJECT SHAKTI(Rural Women empowerment)Cinema van operations( film captions & adds)Goal of doubling size with improving environmental footprintPERFECT STORES (POP)MARKETING BUDGET - 2556.58CR (9-10)

NAVEENPRODUCT LEVEL

COLABORATION WITH PEPSI FOR BEVERAGESICE CREAM PARLOURS (SWIRLS) Is it love? No its Dove ads? & Lifebuoy Eg'Wheel' re-launch with better formulation, packaging & fresh communication.FRANCHISED LAKME BEAUTY SALONS TO LAKME STUDIO & LAKME FASHION WEEK (SIGNATURE CAMPAIGN)

NAVEEN

BRAND STRATEGIESVAST PRODUCT PORTFOLIOACQUISITION (SAVLON BRAND etc)LINE PRUNING, BRAND RESTRUCTURING AND CONSOLIDATIONCORPORATE STRATEGY TO BE A MARKET LEADER (RESULT) MEGA BRANDSSKUS IN EVERY PRICE SEGMENTSUPGRADE CUSTOMERS EVEN AT OWN BRAND CANNIBALIZATIONCAUSE MARKETING

NAVEENBRAND ASSOCIATIONSHUL DREAM EMPLOYER(ALL TOP B SCHOOLS)CUSTOMER AND BRAND LOYALTY AWARD 2010DOMINATED THE MOST TRUSTED BRAND SURVEY WITH 3 BRANDS IN TOP 10 AND 7 IN TOP 20VALUE FOR MONEY COMPANYMOST PREFFERED HOME CARE & PERSONAL CARE COMPANYHul products enhance image of Retail storesLifebouy : Earlier hygiene (Now family health)Lux : Beautiful skin like AshPepsodent : Germ controlClose up : Freshness

NAVEEN

Abrand auditis effectively a health check of thebrandto identify and address problems areas with a net result of helping you turn things around and grow your bottom line. Brands are like living entities with life cycles.

Externally, Consumer focused assesment.BRAND AUDITBrand visionMissionPromiseValuesPositionPersonalityperformanceINCLUDESThe Audit Committee of the Company is entrusted with the responsibility to supervise the Companys internal control and financial reporting process. The Audit Committee also looks into controls and security of the Companys critical IT applications.Audit committeMr. Aditya Narayan - Independent DirectorMr. Aditya Narayan (62) began his career as a Management Trainee with ICI India Limited (now Akzo Nobel India Limited) in 1973.Mr. S. Ramadorai - Independent DirectorMr. S. Ramadorai (69) has been in public service since February 2011, currently acting as Chairman of National Skill Development Agency (NSDA) in the rank of a Cabinet Minister.Mr. O. P. Bhatt - Independent DirectorMr. O. P. Bhatt (63) is the former Chairman of SBI (State Bank of India). In the 36 years that Mr. Bhatt served at SBI, he worked on several important national and international assignments.

Members Dr. Sanjiv Misra - Independent DirectorDr. Sanjiv Misra (66) is a retired Indian Administrative Services (IAS) officer and a former member of the 13th Finance Commission, a constitutional position with the rank of a Minister of State.Ms. Kalpana Morparia - Independent DirectorMs. Kalpana Morparia (65) is Chief Executive Officer of J.P. Morgan, India. Ms. Kalpana leads each of the firm's lines of business Corporate & Investment Banking and Asset Management.

Members Domestic consumer business grew 9% withan underlying volume growth of 4%.Operatingmargin expanded +40 bps. Total dividend of Rs.13.00 per share was declared for the Financial Year. Strong track record of cash generation was sustained with cash from operations at over Rs.5,000 crores,up Rs. 462 crores over the previous year.

Operational Highlights

Segmental performance Key performance Indicator

Performance Trend

Business Model

Business model

SWOTUnilever Sustainable Living Plan aims to help everyone enjoy a good quality of life while respecting the planet.

58 million people reached through Lifebuoy Handwashing Programme since 2010. 57.5 million people gained access to safe drinking water from Pureit globally, by end of 2013. CO emissions per tonne of production in India reduced by 27%, water usage by 37% and waste by 84% compared to 2008. In 2013, total 35 sites out of 38 sites became zero non-hazardous waste to landfills; an addition of five more sites compared to previous year. Out of 38 HUL factories, 33 became zerodischarge in 2013.

Sustainable LivingA total of 86 tea estates in Assam, Darjeeling and Tamil Nadu were certified 'Sustainable Estates' by the Rainforest Alliance. 80% of tomatoes used in Kissan Ketchup were from sustainable sources. Shakti network strengthened taking the total number of Shakti Entrepreneurs (Shakti Ammas) to over 65,000 complemented by over 50,000

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