Varun SharmaAbhilash KumarPruthvi RajShrutiS. Lokesh

OUR TEAMMATES ARE….

IntroductionMission and Vision statementPorters Five Force AnalysisSWOT AnalysisBCG MatrixActivities at SBU level, corporate

level and product level.

AGENDA

Indian consumer goods company based in Mumbai, Maharashtra.

Owned by Anglo-Dutch company Unilever. 67% shares.

Established in the year 1933. Lever Brothers Ltd.Entered India in the year 1956. Became HLL.

Merger between Hindustan Vanaspati and Liver Brothers.

Largest FMCG company of India.Manufactures products in 20 consumer categories

such soaps, teas, detergent, shampoos etc.

INTRODUCTION

Personal wash: Lux, Lifebou, Liril, Hamam, Moti, Dove, Pears, Rexona.

Laundry: Surf Excel, Sunlight, WheelDish wash: VimDisinfectants: DomexFood: Kissan, Annanpurna, Knoor soupsTea: Brooke bond, Lipton, Taj mahal.Oral care: Pepsodent, Close-upHair-care: Sunsilk, Clinic.Beauty products: Fair & Lovely, Lakme, Ponds,

Vaseline.

PRODUCTS OF HUL

Mission Unilever’s mission is to add Vitality to life. We meet everyday needs for nutrition, hygiene and personal care with brands that help people feel good, look good and get more out of life.

VisionTo earn love and respect of India, by making a real difference to every Indian.

MISSION AND VISION STATEMENT

Corporate level strategy Takeover Joint ventures Organic growth Integration. Add spending and sales promotion Investors interest.

STRATEGIES FOLLOWED BY HUL

Strengths Strong brand portfolio, price quantity

and variety. Innovative aspect. Presence of Established distribution

networks in both rural and urban areas. Solid base of the company. Corporate social responsibility.

SWOT ANALYSIS

Weaknesses “Me-too products” which illegally mimic the

labels and brands of the established brands.

Strong competitors and availability of substitute products.

High price of some products. High advertising cost. Low level of exports.

SWOT ANALYSIS

Opportunity Large domestic market- over a billion

population. Untapped rural market Changing lifestyle and increasing income

level i.e. increasing per capita income of consumer.

Export potential and tax and duty benefits for setting export units.

SWOT ANALYSIS

Threats Tax and regulatory structure. Mimic of brands. Temporary slowdown in the economy. Removal of import restriction. Competition from small brands.

SWOT ANALYSIS

BCG MATRIX

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BCG MATRIX

DOGIt has a small market share in a mature industry. A dog may not require substantial cash because dogs have low market share and a low growth rate and thus neither generate nor consume a large amount of cash.

QUESTION MARK (Problem Child)

It has a small market share in a high growth market. Question marks are growing rapidly and thus consume large amounts of cash, but because they have low market shares they do not generate much cash. It has the potential to gain market share and become a star, and eventually a cash cow when the market growth slows.

STAR

It has a large market share in a fast growing industry.

Stars generate large amounts of cash because of their strong relative market share, but also consume large amounts of cash because of their high growth

rate.

CASH COW

It has a large market share in a mature, slow growing industry.

As leaders in a mature market, they exhibit a return on assets that is greater than the market growth rate, and thus generate more cash than they

consume.

Such business units should be "milked", extracting the profits and investing as little cash as possible.

BCG MATRIX

PORTERS FIVE FORCE MODEL