Hul Marketing Club
-
Upload
ankita-mishra -
Category
Documents
-
view
224 -
download
0
Transcript of Hul Marketing Club
-
7/31/2019 Hul Marketing Club
1/19
Feel good, look good
and get more out of lifePresented by:
Aman Mishra & Shubham Tiwari
Class:10th B
-
7/31/2019 Hul Marketing Club
2/19
Introduction to HUL
Hindustan Unilever Limited (HUL) is India's largest Fast
Moving Consumer Goods Company with a heritage of over
75 years in India and touches the lives of two out of three
Indians.
With over 35 brands spanning 20 distinct categories such as
soaps,detergents,shampoos,skincare,toothpastes,deodorants
cosmetics, tea, coffee, packaged foods, ice cream, and water
purifiers, the Company is a part of the everyday life of millions
of consumers across India.
-
7/31/2019 Hul Marketing Club
3/19
Its portfolio includes leading household brands such as Lux,
Lifebuoy, Surf Excel, Rin, Wheel, Fair & Lovely, Ponds,
Vaseline, Lakm, Dove, Clinic Plus, Sunsilk, Pepsodent,
Closeup, Axe, Brooke Bond, Bru, Knorr, Kissan, Kwality
Walls and Pureit.
The Company has over 16,000 employees and has an annual
turnover of around Rs.19, 401 crores (financial year 2010 -
2011).
HUL is a subsidiary of Unilever, one of the worlds leading
suppliers of fast moving consumer goods with strong local roots
in more than 100 countries across the globe with annual sales of
about44 billion in 2011. Unilever has about 52% shareholding
in HUL.
-
7/31/2019 Hul Marketing Club
4/19
Major Competitiors: ITC Ltd.
P&G
Nestle India
Parle
Dabur& others.
Key People:
ChairmanMr. Harish Manwani
CEO Mr. Douglas Baillie
-
7/31/2019 Hul Marketing Club
5/19
Background notes
Made in England by lever brothers.
In 1895, lifebuoy was introduced followed by pears, lux &vim.
1918, vanaspathi, dalda.
Unilever-Hindustan vanaspathi manufacturing company, lever
Brothers India limited & United traders merged to form HLL in
nov 1956.
-
7/31/2019 Hul Marketing Club
6/19
Acquisitions Brooke bond (1984)
Lipton tea(1972)
Chesebrough Ponds USA (1986)
Kissan from UB group(1993)
-
7/31/2019 Hul Marketing Club
7/19
Mergers
Tata oil mills company (TOMCO) merged withHLL(1993)
Lakme India LTD(1995)
Kimberly-Clark lever LTD(1998) which marketed
Huggies diapers,etc.
Kwality walls milk food(1995)
And various others.
-
7/31/2019 Hul Marketing Club
8/19
HUL People
1,79,000 employees world wide
Unilever is one of the worlds most culturally diverse
companies, with top leadership from 24 different nations
More than 30% of managers worldwide are women
-
7/31/2019 Hul Marketing Club
9/19
Brands in HULHUL portfolio of Brands brings benefits in nutrition, hygiene, health and beauty,which give us a unique ability to add vitality to all life: inside and outside our
bodies, at home and in the everyday environment.
Home and personal care :
Keeping our consumers homes & bodies clean
looking great everyday
improving knowledge and approach to hygiene.
Foods :
Making the healthier choice the enjoyable and easy choice
-
7/31/2019 Hul Marketing Club
10/19
Personal
Care
-
7/31/2019 Hul Marketing Club
11/19
Laundry Oral Care
-
7/31/2019 Hul Marketing Club
12/19
Hair Care Skin Care
-
7/31/2019 Hul Marketing Club
13/19
Ayurvedic Personal And Health Care
Deodorants
Colour Cosmetics
-
7/31/2019 Hul Marketing Club
14/19
TEA COFFEE ICE CREAM
-
7/31/2019 Hul Marketing Club
15/19
-
7/31/2019 Hul Marketing Club
16/19
-
7/31/2019 Hul Marketing Club
17/19
-
7/31/2019 Hul Marketing Club
18/19
As one of the world's greatest consumer goods
companies, we offer people with talent, passion and
integrity some of the world's greatest careers.
HUL provides following career choices:
Customer development
Finance
Information Technology
Marketing
Research & Development
Supply Chain
Human resources
-
7/31/2019 Hul Marketing Club
19/19
For more details about
HINDUSTAN UNILEVER
Please visit: WWW.HUL.CO.IN