Huh? You Want Me To Be A Social Media Ambassador?
47
You Want Me To ‘BE SOCIAL” At The Trade Show? @GerryMoran A How To Guide To Be An On-site Social Media Contributor For Your Company At Your Next Event Or Conference.
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... or a guide on how to be more social at your next trade show, conference or event for your company. As Head of Social Media for SAP in North America, I've created many enablement programs and sessions to help lead our conference and event attendees to use social to help amplify, engage and convert at events! Here is an easy read deck with lots of pictures to give you an idea on how you can get the most out of social media for your company at that next show! @GerryMoran
Transcript of Huh? You Want Me To Be A Social Media Ambassador?
You Want Me To
‘BE SOCIAL”
At The Trade Show?
@GerryMoran
A How To Guide To Be An On-site Social Media Contributor
For Your Company At Your Next Event Or Conference.
Ready to be a news reporter?
Tell The Story For Others Report on things that others can virtually experience
• What are they missing?
• Where can they go to see
video, pictures or blog posts?
• What are the key points and
take-aways?
• Be available for questions.
• What’s the vibe?
• Build up the story so they
want to attend the next time.
@GerryMoran
The
#CommonDenominator.
#SAPPHIRENOW + #HANA
= Good Tweet!
Follow & Use The Right Hashtag Hashtags are the common denominator for all event messages
(if you were attending SAP’s SAPPHIRE NOW)
@GerryMoran
You need to take some photos!
Take 3 Photos At Every Session Be creative and capture the moment for others
• Sit up front at every session
• Walk up to front if needed
• Take close-up photos
• Tweet pic with hashtag
• Instagram with hashtag
• Email to your channel
manager
@GerryMoran
What’s interesting to shoot?
What Should You Photograph? If you don’t photograph things, who will? (be interesting)
Charts & Graphs
Event-related branded Items
Speakers
Employees
Scene-setting Photos
Group shots
Be creative
@GerryMoran
Who is using Instagram?
100M as of April, 2013
Should you always be Tweeting?
No! Just 2-3 Tweets Per Session
Speaker quote
Bullet point from slide
Question from crowd
Picture
Key fact or figure
Your insight
Be positive!
@GerryMoran
Whose Twitter channel to use?
Use your own
social media
channels
How about the big interview?
The Big Interview Interview attendees for YouTube and blog content
• Anyone can and should do
• Introduce yourself
• Commit to a 60- to 90- second interview
• Tell them your questions
• Tell them how you are going to use the video
• Ask them to complete the release form if required by your company
OK, but what do I Tweet?
Share other Tweets.
Retweet With A Purpose Add a little something to each RT. Don’t be an echo chamber
@GerryMoran
Personalize your Tweets!
Personalize The Experience Be casual, fun and don’t overuse technical language
@GerryMoran
Listen. Respond. Engage.
Respond and Engage Quickly respond to questions and comments
@GerryMoran
Don’t be a wallflower.
Participate In The Conversation Pay attention to topics, hashtags and posts … and engage
@GerryMoran
Communicate breaking news!
Break Announcements Update your contacts in real time with any event news
@GerryMoran
What about having fun?
Yes! Have Fun! Humanize the event by adding a little personalization
@GerryMoran
Listen to the presenters and …
Quote The Presenter Pass on key quotes from event sessions
@GerryMoran
Should you direct message?
Yes! Direct Message Direct message to break through their email clutter
@GerryMoran
Should you drop names?
Yes! Drop Names! Mention Twitter handles of speakers, etc. in your Tweets
(just remember to not to start the Tweet with their handle)
@GerryMoran
And, at the end of the event…
Say Thank You! Message clients, analysts, and influencers privately to break
through their email clutter
@GerryMoran
Things to avoid!
Twitter Don’ts
• DON’T go overboard on your number of posts. This is quality over quantity.
• World Tour was great!!! #SAPWT (10 times!)
• DON’T post anything negative or derogatory about SAP, presenters or presenter companies
• Did NOT agree with speaker’s point on #mobility! #SAPWT
• DON’T post pictures of people if they have asked you not to
• DON’T be overly technical
• Wow! Looking forward to first EDW processing in-memory!
• DON’T provide information that could violate NDA terms
• Guy Kawasaki spoke about what you can expect o see from SAP next year! #SAPWT
• DON’T delete or suppress negative comments that you may receive
• @GerryMoran …. What you TALKING about??? #SAPWT
@GerryMoran
Listen through the clutter?
Use Hootsuite To View Tweets
Download:
Hootsuite For iPad & iPhone
(iTunes)
Add a stream for your hashtag
@GerryMoran
What social ‘equipment’ to bring?
Bring The Right Stuff Pack light and use your tools to do double-duty
Mobile device to connect
to Internet
Charger
or battery
I’d use your
smartphone
instead to take
videos
List of hashtags,
speaker names,
and anyone else
you want to
reference
Get to the event 30
minutes early to take pics
and record videos &
interviews. Plan to stay
until the end!
Bring a creative
attitude and
make your
editorial mark!
Mic to help with
bacground noise
@GerryMoran
Good luck!
What’s Your Next Step?
@GerryMoran
So, What Is Your Next Step?
Contact me at
[email protected] or 215-
817-4085 to set up a social media coaching
session.
@GerryMoran
Thanks!
@GerryMoran
MarketingThink.com
Social Media And Marketing Coaching Blog
@GerryMoran
215-817-4085
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