HubSpot Small Business Group Webinar - 12/1
description
Transcript of HubSpot Small Business Group Webinar - 12/1
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How to Turn Your Small BusinessWebsite Into aLead Generation Machine
[email protected] 857.829.5655
December 2011
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The presentation will begin at two minutes past the top of the hour!
Ask Questions!
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• Inbound Marketing
• Live Website Assessment & Free Tips to Generate Leads
• HubSpot Product Demonstration
• Next Steps/ Special Offer
Today’s Agenda
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INBOUND MARKETING
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The Marketing Playbook
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The Marketing Playbook IS BROKEN.
CALLER ID
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Hello
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TelemarketingDirect Mail
Email BlastsPrint/Radio Ads
PRPaid Search
VS.
SEOBlogging
Social MediaViral VideosFreemium
Trials
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VS.
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Inbound marketing costs 62% less per lead than traditional, outbound marketing.
INBOUND:$143
SOURCE: HUBSPOT, 2011
OUTBOUND:$373
10#inboundsci
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SMB ChallengesI’m not that technicalI don’t have time for marketingI don’t have a dedicated staff for marketingI have no idea where to startI don’t have much budget for marketing
I know outbound marketing won’t workI have professional and personal goals…I need increased revenue to meet those goals.
Five years driving leads with Small Businesses6000 customers and 39 countries$65 Million in Venture Capital (from Sequoia, Google Ventures & SFDC)#33 on Inc.500 97.6% retention rate
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Inbound Marketing Software
Get Found
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$
Inbound Marketing Software
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Get Found
Convert
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$$
Inbound Marketing Software
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Get Found
Convert
Analyze
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Three Great Tips
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Title Tags
• Use specific keywords• Keep it short• Make each unique
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CTA & Landing Pages
1. Don’t neglect 96% of your website traffic2. Make it easy to find3. Two CTA’s per page• Don’t neglect 96% of your website traffic
• Make it easy to find• Two CTAs per page• Do not neglect 96% of your
website traffic• Don’t neglect 96% of your website traffic
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Blogging
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#HubSpotSoftwareOverview
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# Does it work?
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What We’re Trying to Say is…
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You just need the right advice and the right software
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Does HubSpot Improve Traffic?
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Does HubSpot deliver leads?
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HubSpot Pricing
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Get Found
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Methodology in 3 Proven Steps:success.hubspot.com
Convert
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Measure What
Matters
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A Live Website to Optimize & Basic Computer Skills
Concept of a Lead or Ecommerce Shopping Cart
Commitment to Inbound Marketing Methodology
2-5 hours per week for a full 12 months
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44$4,000 to $10,000 Annual Marketing Budget45
Are you a good fit for HubSpot?
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6,000+customers
285employees
$65Mfrom VCs
45,000+new leads per month
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Thanks for joining us today
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857.829.5655