HubForum SP - Brainstorm#9 - Brazilian Trends and Cases - Jacqueline Lafloufa

Brazilian Trends and Cases

Rise of social mobile apps

Rise of social mobile apps Source: DataPopular

Emergent"lower-middle class

Upper"Upper Middle class

Rise of social mobile apps Source: DataPopular

Emergent"Lower Middle class

Upper"Upper Middle class

Case: Elo Teddy Bear Hospital Amaral de CarvalhoDM9Rio http://bit.ly/b9EloTeddyBear

Rise of mobile payments

Case: Santander + Easy Taxi

Case: Santander Meia Bandeira Santander + Easy TaxiTalent http://vimeo.com/79296828

Video Content

Brands are slowly catching up Source: 301.yt

Case: Porta dos Fundos

Coca Cola

http://www.youtube.com/watch?v=NZb0XKHgtjo

Social movements started by digital June 2013

We are the Social Media

Social movements started by digital June 2013

We came from Facebook

Case: Bliive People exchange time teaching something, and then they earn time to learn another thing

Case: #semtrabalhoinfantil Social GoodTelefonica

Crowdfunding

Case: Sexta Feira Beer Social Beers

Case: Sexta Feira Beer Social Beers http://vimeo.com/84915296

Case: Which bus passes on this bus stop?

Shoot the ShitSocial Movement Crowdfunded

Thanks! :)

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Marketing