Team : Hubba Bubba Bethany Sutton and Lucy O'Mara

Who : mainly targeted at girls but boys also will use this app (anyone interested in shopping and fashion)

What : our app idea is a fashion app aimed at those who like e-shoppping or can’t get to the shops

Where : you can use it anywhere When : you can use it whenever you need it Why : to save time looking for your clothing item,

shop at multiple shops in one place – the online department store!

The 5 W`s

So many people waste time rushing around every shop in town to find ‘the’ item!

There is no way of browing store and trying the clothes on without being in the shop (until now!). When people do shop, they love to do so with friends – now they can

by sharing images of outfits online.

What is the problem?

Questions Where do people shop – online or in shops? Do people spend time trying clothes on…

especially when they have taken time to get ready?

Would it be helpful to get a second opinion about how your clothes look? Maybe from your friends? What if they are busy when you go shopping?

Key Insights People like shopping in groups – with friends. People like getting their friends opinion about

their clothes. People prefer not to try clothes on in a shop –

they have spent time getting ready to go out so messing up their hair/make-up can be frustrating

More and more people are shopping on line – last Christmas saw the biggest ever numbers of online shopping in the UK.

Our team, Hubba Bubba, are creating a helpful app to help anyone who are in need of a clothing item or just want to shop! This will help them get clothing

items they want or need.

Introducing the judges

To view our Elevator Pitch click here.

Our Users

Our users are mainly female, but males will use the app aswell.

Our users can be any age, we will have specific categories of clothes to target different age groups.

The thing that they have in common is an interest in shopping and fashion!

Our app is different to things such as eBay because we have new and improved features on our app such as the part where you take a picture of yourself to try the clothing item on and ebay and other shopping apps don’t include this

There are similar shopping apps on the app store but nothing that is

exactly the same as fashion 4 u it’s a new way of solving the issue and will appeal to many groups of people

Talk about using camera to take picture, importing transparent image

onto photo – trying clothes on!

Profiles of individuals

Prices and checkout data

Rating other’s outfits

Status updates

EXAMPLE Business Model

If you were a monthly user of

fashion 4 you your clothes

delivery would be completely

free.

The App is Free Targeted advertising

‘Fashion For You’ Community

We are going to create our own advertisement and the app will be completely free of charge 1. Social Networking – facebook page,

twitter page, instagram.2. Free to school children for 2 weeks.3. Youtube advertising campaign with links

to a website.

App Design Mock-up

We presented at school and responded to the viewers feedback on the app