Marketing plan for the new Android App.

hUB

• An App to boost up your interest in a specific field,sharing information and fun between colleges .

• It mainly focuses on building up the bondage between students from various colleges in the same field of work to share information.

• A complete student friendly App.• Best App to explore your dreams.

Introduction

Executive Summary

Situation Analysis

Goal

Strategy

Tactics

Implementation

The Marketing Plan : An Outline

• A situational analysis often is called the foundation of a marketing plan.

• It includes a thorough examination of internal and external factors affecting a business. It creates an overview of the organization that will lead to a better understanding of the factors that will influence its future.

• The Facts : Utilizing market research, it defines the potential customers, projected growth, competitors and a realistic assessment of the business. It involves targeting the specific objectives in the business and identifying the factors that will support or hinder those objectives.

Situation Analysis

Company Overview• Vision on the complete model.• Simple and easy idea to develop.• Zero initial budget.• All that is needed is a good User Interface to get into

the App and start exploring.• Good knowledge on market trends.• Marketing strategies.

• Are your target customers male or female?• How old are they?• Where do they live? Is geography a limiting factor for

any reason?• What do they do for a living?• How much money do they make? 

Target Customers : Common questions

• Sponsors backing out

• Similarities between other Apps

• Better exposure to the college world

• Android platform giving us broad view

• Various competitors across the world

• Simplicity of the App• Easy of use • Student friendly• New to the world

Strengths Weaknesses

ThreatsOpportunities

Dance

Music

Sports

Art

• Provides the list of all colleges across India.

• Information regarding various activities going across the country and its accurate information.

• Different sections to select from according to your interest.

The App and its Services

Market Overview

Free Apps Paid Apps0

1000

2000

3000

4000

5000

6000

Social Networking Music Games

*the values shown are in lakhs-source : google play store

Why Android ?

Various App categories and their reach level • According to a survey the following are some

numbers related to the categories of the app across the world and their reach out levels among the people.

Goal• The purpose of goal-setting, whether in our personal lives or

within organizations, is to set our focus and increase our motivation levels. Let's first understand how to set a goal.

• What Are Goals? Goals are: Specific Measurable Achievable Realistic Timely

Strategies

• Focus on Students.• Segments 1: Age (14-17) Higher education• Segments 2: Age (18-22) Engineering/MBBS• Segments 3: Age (22+) MBA• Segments 4: Age (22+) Doctor of philosophy and others.

Target Markets (Customers):

App users in India

• The main target would be Segments 2: Age (18-22) • That is the Engineering/MBBS phase as I feel this is a

long spent educational period and the students are highly enthusiastic to learn and grow.

• A complete mix of different tastes ,providing equal opportunities to everyone to grow .

Selected Segment

Collaborators :

• The suppliers would be students from various colleges providing the information of their respective colleges about various fests and events

• Channel members and the communication partners can also be third party sponsors from various marketing and business fields.

Company :

• The key stake holders will be the topmost online reputed apps so as to spread the new idea fast and quick to the students.

• The main issue occurs with the similar apps in the market growing day by day.

Competitors :

Context :

• The App starts with a trial version providing all the accurate information and later will be a paid one if the users wants to avail extra benefits from the App.

• Also the app makes it easy to have a complete information regarding a specific interest.

• As a  value proposition we promise that a proper value will be delivered. In a nutshell, we make it clear that

• the App helps to solve customers’ problems or improves their situation (relevancy),

• deliver specific benefits (quantified value),• makes the customers why we are better than the competition

(unique differentiation).

Value proposition

Customer value:• The students would very well take a go because of its

relevance to their field and interests.Collaborators value:• The collaborators would make a good deal of the App as

they serve as the core promotors in the marketing process.Company value:• The company can be a great hit and can provide with upgraded

versions to benefit their customers as well as the stakeholders.

Research Network

Global Data

Media

Knowledge

TrendsConsumer Services

Accurate Info

To the point

Fast Response

New

Our Strengths

Tactics

Product :

• The product is the core of all the tactics which is the ultimate way of putting up the idea .

• It includes the availability of the App i.e. in the online markets.

• The Size of the App which has to be downloaded also matters a lot in this nano-tech world.

• Comparison of the App with other competitors in the market.• The cost in purchasing the premium version of this App which

would be discussed later.

Service :

• The application provides online technical support for any issues with the payments or for the purchases made through the App.

• And it would be a general one initially for the trail version and a 24X7 for the premium users.

• The service team would look for each and every issue and resolves it within the next 24 hours of the dated complaint.

Brand :

• The name “hUB” itself is a catchy one and represents aptly about the App that it is a place where everyone can meet.

• Aptly saying ,the meet place where different creative minds crosses over various talented students in the world and have a chance to collaborate with each other.

• The application comes with a free trial version available on Google Play store and also the official website of the App.

• The premium version would also be available to avail extra benefits and discounts.

• More analysis is provided following…

Price :

• The suggested price for the Premium Version of the App in US Dollars / Cents is $9.99

• The amount is around 600 rupees which a student can spend within his pocket money limit once in for all and he can save some money if he regularly uses it, which covers the app cost.

• Say suppose he uses it 10 times in the first year to get a discount of 60 rupees each, after 1 year he has got back his money which he has spent , so from the second year anything he uses is profitable for him, and if he is fast enough he could make it in 2-3 months .

Short analysis :

Incentives :

• The various discounts and offers the App introduces on behave of the festival times and other special occasions stand a very good chance for the customers to have happy deals.

• Referral codes are also a good start to the App for expansion in the new marketing world.

• Cash backs schemes can be operated parallelly.

Communication :

Distribution:

• The various tie ups can make effective communication.• Also advertising can play a major role.

• Apart from Google Play store the app is also available on the company’s official website.

Implementation

Infrastructures :

• The infrastructure needed to develop is a good application skills of coding and Cloud management, Networking and Security .

• The Data base must be maintained confidential.

• Inspection the reach of the app on the students among various colleges and institutions.

• Also a survey would very well help get the reviews and feedbacks on the App.

Processes :

Schedule :

• The accurate and optimum scheduling must be done so as to look after each and every aspect of the App.

• Mainly the customer issues and the updating of the information regularly.

• The management of the work team must also be given preference.

And Finally the Performance evaluation :

Thank You

(All the thoughts and ideas are original and any similarities between the concepts of any other App is purely coincidental)

#Copyrights_ReservedCreated by I.S.Venkata Tarun, NIT Jamshepur

during an internshipunder Prof. Sameer Mathur, IIM Lucknow