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TBQ ConnectSample #3

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John Players

•ITC owns the brand-logo•Paperkraft, Essenza Di Wills- brands from

ITC•Play it cool-punch-line•Ranbir-brand ambassador of John Players

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Force Motors• Late Shri N.K.Firodia, a dedicated Gandhian and Visionary

Industrialist, was the Founder-Managing Director of Force Motors

• He established, starting in 1950, in Collaboration with Vidal & Sohn, Hamburg, Germany the import and later progressive manufacture in India of the Tempo 3-Wheeler.

• The TEMPO VIKING 4- vehicle subsequently was upgraded with a diesel engine and the MATADOR was born in 1969.

• The Company took up the production of the TRAVELLER, under license from Daimler-Benz.

• Song- Salman Khan and Arbaaz Khan -Brand ambassadors of Force Motors