Httpool Asia - Httpool for Advertisers Feb 2010
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CORPORATE AND SERVICES OVERVIEW
Transcript of Httpool Asia - Httpool for Advertisers Feb 2010
CORPORATE AND SERVICES OVERVIEW
WHO WE ARE?
INTRODUCTION
Httpool is one of the fastest growing global online advertising solution providers, with a focus on emerging markets
Httpool Asia brings to the market 10 years of international /local experience and everything you’ve wanted in an ad network: media expertise, broad reach, premium publishers and a diverse portfolio of performance and targeting options!
Our goal is to deliver Reach, Quality and Results for advertisers and agencies
INTERNATIONAL PRESENCEFound: 2000
Head Quarter: London
Regional Offices: Hong Kong (APAC); Singapore (SE Asia); Vienna (CEE) and Dubai (Middle East)
European Offices: Germany, Austria, Slovenia, Croatia,Serbia, Bosnia, Macedonia, Bulgaria, Romania, Hungary
Total Employees: 80+ with an extensive knowledge of Digital Marketing and various technologies
WHAT WE OFFER?
KEY SERVICES/PRODUCTS
Digital Media Planning
Broad reach with efficient rate• Partnership with thousands of global/regional/local publishers and direct access to
world largest media exchanges and platforms to achieve the best rates for clients Cutting edge targeting and optimization technology
• Proprietary technology plus subscription to the latest world-class ad serving/tracking and optimization technology to provide accurate audience reach and optimal results
Analytics and reporting • Free analytic tool implementation to track site interactive and provide rich back-end
user interactive and engagement data
Digital Media Execution and Management
Strategic approach for campaign planning• Work closely with marketers to indentify most appropriate campaign objectives and,
with a holistic view of media environment and consumer buying funnel, to form strategies and recommendations to best achieve your goals
In-depth industry knowledge and market expertise• Provide insights into target audience media behavior, overall industry and
technology trends through resources to guide strategic media choices• Extensive experience with variety of digital media channels such as Search Engine
Marketing, Social Media, Behavioural Targeting, Rich Media and so on
MEDIA PLANNING AND APPROACH
Need Recogniti
on
Information Search
Evaluation of
alternatives
PurchasePurchase Evaluatio
n
Consumer Purchase
Cycle
Create Need/
Awareness
Being Accessible
Provide Appropriat
e Informatio
n
Availability and
Convenience
CRMMarketing Objectives
GlobalPremium
VideoSocial
VideoBehavioralContextualPredictive Behavioral
CEMSocial
Contextual
CEMMobile
SocialHttpool Products
& Services
Search Engine Marketing & Performance Display
Key Facts: 150 MM global users, 3000+ sites, 10B+ impressions per year across 80 countries
SEARCHING ENGINE MARKETING
Httpool provides full search engine marketing management, including:
Cross engines management Produce and organize keyword Text copy development Keyword bidding and optimization Campaign tracking and reporting
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SAMPLE INTERNATIONAL/ REGIONAL PUBLISHER
* The site list is for reference only
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• Sample Sites including: CCTV, FT中文网 , 网易 , 39健康 , Sina, Tom.com, VOGUE, MSN中国 , Hers女性网 , 土豆 , 优酷 , 博客网 , 中国汽车网 , 名品导购 , 精品网 , 华尔街中文网 and more (Please ask the sales team for complete sample site list )
SAMPLE HONG KONG/ CHINA SITES
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Httpool Performance Network comprises of 50,000+ websites from 80 countries from leading publishers, adnetworks and exchanges. You can target your audience using the following ways:
Channel Automotive, Blog/Chat, Business/Finance, Career, Children, Dating, Diet/Fitness, Education, Entertainment, Gaming, Leisure, Home/Gardening, Men, Music, News, Photo/Video Sharing, Real Estate, Reference/Dictionary, Restaurant/Dining/Food, Shopping, Social Networking, Sports, Technology, Teen, Travel, Weather, Woman and Health
Geography (over 80 countries)• APAC (e.g. Hong Kong, Macau, Taiwan, China (Province targeting available), Australia, Korea,
Japan…)
• SE Asia (e.g. Singapore, Thailand, The Philippines, Indonesia, Malaysia, Vietnam…etc)
• Europe, Middle East, Latin America, US, Canada…
Other Browser Language, Day part, Frequency…etc.
Targeting Method
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Presents relevant messages directly to consumers who have previously demonstrated an active interest in your products or services:
Get a second opportunity to reach consumers who browsed your site. Continue to interact with prospects after they left without sign up or taking necessary actions
Provide an alternative messaging to a repeat consumers or to one who backed out of a transaction Cross-sell to customers who already purchased products or services.
Pixel Re-Targeting
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BENEFITS FOR ADVERTISERS
A central point to access local, regional, and international inventories – a reach of over 150 million Global users and 8 million Asian users
Broadest range of Payment models ranging from CPM, CPC, CPA , and “bid prices” designed to fully support your objectives
One-stop-shop solution for campaigns to address and deliver Awareness, Brand building , Direct Response, ROI Driven initiatives, and providing CRM for campaign optimization and execution.
Exposure to the Broadest range of target-groups and leading advanced online advertising products & services
Localization and consulting for Asian markets based on in-depth industry knowledge and local market expertise (Media Planning, Buying,, Creative Consultations, etc)
Access to leading technology solutions providing the newest advertising opportunities, and assuring the highest standards across Asia
ADVERTISERS REFERENCES
Thank you…
Charlene ReeE: [email protected]
M: (852) 9154 6898
Connie LamE: [email protected]
M: (852) 9731 2127
Angie ChungE: [email protected]
M: (852) 9603 9303
