VOLUME COMESON STRONGMake some noise with our lineup of incrediblevolume products.

MARCH–APRIL 2010Canadian version

Going au natural. A trend that’s

taking off.

Rolling out the red carpet.AG goes to the Oscars.

EDITORS’ NOTE

Natural is where it’s at. Why is it that the most confident women look like they just got

out of bed, simply ran a brush through their hair and walked out

the door? The confident look of au natural hair never goes out

of style. This year is no exception.

A look around the streets of Paris and you’ll see more so now than

ever before, styled but never over-styled hair.

Spring 2010 runways all featured loose, not-too-perfect hair.

From Ralph Lauren to Alexander Wang, the look was free-flowing,

carefree and romantic.

And check out the people so many look up to. There’s a reason

Jennifer Aniston’s hair is coveted year after year. Celebrities like

her, Kate Hudson and Cate Blanchett have earned a reputation of

looking natural and approachable.

That’s why we’re giving you what you asked for and what we’re

seeing on the streets, runways and red carpets — loose hair with

plenty of movement. From the cover of our AG Magazine to our

website and point-of-purchase materials, our new look is natural and

attainable. Whoever said going natural takes work, never met AG.

Lotte and John Davis

CEOs and FoundersAG Hair Cosmetics

CLIPPINGS

AG goes to theOscars. Again.Is there anything bigger than the Oscars? We think not. And

what is better than being asked to be a part of the Oscar gift bag?

Being asked back! AG is there for the second year in a row.

AG’s colour savour shampoo and conditioner, foam, split end spa

and brand new fastFWD dry shampoo will be included in this

year’s coveted Oscar Nominee gift bags. It doesn’t get any

better than this.

Our company. Our products.Introducing AG’s newest addition. It’s shiny, it’s smart and it’s asked

for time and time again. AG’s Product Knowledge DVD is finally here.

Meet Celebrity Hairstylist and AG Artistic Director Jami Symons

as he walks you through how to use our more than 45 products.

Hear how John and Lotte Davis, AG’s Founders and CEOs, made

it work by taking their brand literally from their basement to

thousands of salons internationally.

Ask your AG sales representative how you can get your copy

or check out portions of the DVD on AG’s new website.

aghaircosmetics.com

LAUNCHING MARCH 2010

thikk wash volumizing shampoo

thikk rinse volumizing conditioner

spray body soft-hold volumizer

foamweightless volumizer

bigwiggroot volumizer

plastiqueextreme volumizer

Volume makes noise. Fine or limp hair needs a lift, not more product that simply weighs it down. AG’s Volume products are formulated to keep your hair looking voluminousand sexy, day or night.

thikk wash volumizing shampooRemove the oil and dirt that weigh on you and reveal volume you never knew you had.

thikk rinse volumizing conditionerMoisturize and condition, while adding volume to finer hair.

spray body soft-hold volumizerBoost fine hair with light, natural support. VOLUME FACTOR 2 OF 5

foam weightless volumizerLose the weight, gain the stares — guilt-free. VOLUME FACTOR 3 OF 5

bigwigg root volumizerGets to the root of the problem and boosts volume exactly where you need it. VOLUME FACTOR 4 OF 5

plastique extreme volumizerGo the extreme with gravity-defying volume and hold.VOLUME FACTOR 5 OF 5

VOLUME FACTORS ARE FROM 1 FOR SOFTEST VOLUME TO 5 FOR MOST VOLUME

Get the look.He created the cover look you love. So what does

AG’s Artistic Director Jami Symons have to say about

the product that brought his model’s hair to life?

“Bigwigg is a must in my salon. It allows me and

my clients to put major volume in fine, lifeless

hair and helps my thick-haired clients get lift at

the root, especially on heavy hair. It’s also a great

root refresher after a long day of work. It’s hard

to keep bigwigg on my shelves.”

HOW TO USE

Spray bigwigg directly to

the roots of clean, damp hair.

Blow dry for incredible lift.

WHY TO LOVE

Because millions of consumers

couldn’t be wrong. Bigwigg is

one of our top sellers, and for

good reason. It gets to the root

of fine, limp hair and asks for

nothing in return.

Visit aghaircosmetics.com

to learn more.

LOOK WHO’S TALKING ABOUT bigwigg

“Just as with all AG products,bigwigg does what it claims to do without fail. The product flies off my shelves faster than I cankeep it stocked.”

Lindsay Murray, Keepers Salon,Stratford, Iowa

“Its name really says it all. My stylists use bigwigg on theirclients and it’s one of our bestsellers by far. Love it.”

Sameer Nurani, Q Salon, Orlando, Florida

“Volume comes from the root and bigwigg does the job. It’s great to see its white foam and be able to control the amount of product you are using.”

Colette Laplante, L’Atelier Salon,Vancouver, BC

What are people saying about bigwigg?

Jami SymonsAG Artistic Director

bigwigg root volumizer

Did you know? Each of AG’s six product categories feature 2 of our top 12 sellers. So while you’re introducing the categories to your salon or home, you’ll be trying our most popular products.

aghaircosmetics.com

TOP COLOUR CARE PRODUCTS sterling silver shampoo (5) & colour savour shampoo (11)

TOP CURL PRODUCTS re:coil curl activator (1) & mousse gel (10)

TOP STYLE PRODUCTS ultradynamics (3) & aerodynamics (7)

TOP MOISTURE & SHINE PRODUCTS xtramoist shampoo (8) & fast food (4)

TOP VOLUME PRODUCTS thikk wash shampoo (12) & bigwigg (2)

TOP THERAPY PRODUCTS tech two shampoo(6) & conditioner light (9)