SEARCH ENGINE RANKINGS

HTML5 brings changes to two close digital practices : SEO and accessibility in various ways that will be presented today.

HTML5SEO ACCESSIBILITY

2016GET STARTED

Potential of HTML5

2

NEW TAGS TO CLASSIFY CONTENTIMPROVED

FORMS

USED IN APPS

USED IN GAMES

BOOST SITES IN RICH MEDIA

IMPROVED CRAWLING AND INDEXING

IMPROVED UX

ALTERNATIVE TO FLASH AND SILVERLIGHT

Browser update

3

SEARCH ENGINE RANKINGS

SEO

4

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results.

A quick and dirty definition of SEO

If you Google « definition of SEO » :

5

Positioning your content in search

engine result pages

Backlinks

Good content

Great dev work

Key takeawayNo evidence that HTML5 affects SEO but it has great potential to change the way search engines index and understand content.

WHY SEO KEEPS AN EYE ON HTML5

6

RICH MEDIAWEBSITES

CODE BLOAT

UNDERSTANDINGCONTENT

MAKING AJAXSEO FRIENDLY

Search Engines are not forthcoming on the impact HTML5 has on rankings.

However, they are going the semantic route so semantic elements make it easier for crawlers to understand the intent of each element.

Myth 1: Rankings

7

Fun facts• Short of a website made in Frontage using tables, SEOs hate nothing more than a website made in Flash.• And right above that, we have parallax and other one pager websites that do not use History API.

Fun Facts

8

Code bloatSimpler HTML Doctype & HTML5 file specification

Rich media

Great ALT supportAudio and video

elements

Content Semantic markup helps crawlers get what blocks of code are doing in the page

AjaxChanging the URL in the address bar without refreshing is great with History API

<article> for an independent block of content. <section> for a subsection of a block of content. <header> to specify the header of a page or the header section of a self-contained block of content. <footer> for an entire HTML document or the footer of an <article>. <nav> for main site navigation, previous/next article links, pagination.<aside> for content related but not part of the main document<video> to provide a cross-browser compatible way to display video.

Tags that will be critical to the SEO success of a website

9

SEMANTICS &

CONTEXT

Semantic markup speaks to software…and in turn allows webmasters to speak to search engines

Importance for SEOSemantic HTML speaks louder than a thousand divs.

10

<video> specifies a standard way to embed a video in a web page.

SEOs can tell search engines about content related to the video, such as <captions> and <subtitles>.

Rich content

Video

11

<audio> means that ultimately, we will no longer have to rely upon third party plugins in order to render audio.

Audio

Images<figure> and <figurecaption> allow SEOs to explain images better to search engines & users.

HTML5 allows for the use of labels, captions, and subtitles on video content

SO STOP USING FLASH

Myth 2: HTML5 and VSEO

12

Google supports Rich Snippets for other data types including products, recipes, reviews, events and software application information.

HTML5 supports geolocation micro data when location-based content is marked-up semantically which is great for mobile and local SEO.

Rich Snippets

HTML5 Microdata

13

HTML

HTML5

1. You can use multiple H1 tags without killing your SEO

2. RULE OF THUMB: One H1 per section3. RULE OF DUMB: SEO experts often

recommend a single H1 because clients never implement content hierarchy properly.

This is where SEO and Accessibility may differ in opinions: navigation menus and footers should not be part of the content hierarchy as H tags as they often add nothing to help understand the overall theme of a page.

Myth 3: The great H1 debate

14

The great H1 debate

15

Oftentimes, if you take care of the SEO technical checklist, you’ve managed to cover 70% of the accessibility technical checklist as well.

16

SEARCH ENGINE RANKINGS

Accessibility

17

Accessibility for the web means making sure that our web pages and applications are available to everyone, including people with disabilities.

A website is accessible when it is compatible with adaptation technologies (software).

A comprehensive definition of accessibility

18

cognitive

visual

hearing

mobility

Semantic HTML means the HTML tags in a page should describe the content in a way that has to do with its meaning rather than its presentation.

Ajax – HTML5 enables a refreshing of the page without reloading the content which in turns allows the user to continue browsing without starting all over again.

Using semantic HTML improves accessibility

19

VIDEO CAPTIONING RESPECT THE W3CPOUR MODEL

P = PerceivableO = OperableU = UnderstandableR = Robust

BETTER CONTENT NAVIGATION

UI

Disabilities – a few statistics

20

Deafness

Visual Impairment

Cognitive

Mobility

360 million people have disabling hearing loss

285 million people are visually impaired

Between 110 million and 190 million adults have significant difficulties in functioning. That’s roughly 15% of the world’s population.

Clear statistics are hard to find with the World Health Organization

Clear statistics are hard to find with the World Health Organization

Disabilities – Canadian statistics

21

13.7%When your website is not accessible, you disregard 13.7% of the country’s adult population

3.8 million adult Canadians live with a disability. That’s nearly 1 in 10 Canadians.

More than 8 out of 10 persons with disabilities use aids and assistive devices

Worldwide Standard - WCAG 2.0 (Web Accessibility Content Guidelines)

In Québec, there are 3 standards : SGQRI-008-01 SGQRI-008-02 SGQRI-008-03

Ontario has an accessibility law based on the characteristics of companies. Level A– put into effect in January 2014Level AA – deadline for January 2021Level AAA

Norms and standards

22

Quick Test: Check Comprehension LevelUsing these tools you can check the reading level of your written content.Quick Test: Check contrast with your mobile deviceUsing an ordinary mobile device you can check your site's readability.Quick Test: Navigate using just your keyboardA quick 5 second accessibility test that you can run on your sites right now.

3 Quick accessibility tests you can do with a11yproject.com in under 10 minutes

23

A Github Repository

24

http://thepaciellogroup.github.io/AT-browser-tests/test-files/datalist.html

Tip: test a page on your website that has all types of contents to see how components work (navigation menu, main graphics, main content, blocks of information, contact form).

Creating an Accessible Web Site

25

HEADER AREA WITH LOGO

HOMEPAGE ABOUT PAGE WITHVIDEO

FAQ PAGE

Key takeaways:Give access to all the information needed to fill out a form. Required field allows screen readers to give out information on a mandatory field.

HTML5 Forms – Required attributes

26

Data validation keeps your data clean and improves UX.Forms allow for a required

attribute that specifies if a particular input is required.

Input types give hints to the browser about the type of keyboard layout to display for on-screen keyboards.

HTML5 – Audio & Video Accessibility

27

Providing details on rich content

Natively play audio and video files in

browser

More control and more accessibility !

NEW TAGS NEW POSSIBILITIES MORE ACCESSIBILITY

SEARCH ENGINE RANKINGS

Concrete examples

28

SIMPLIFIED DOCTYPE

<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">

<!DOCTYPE html>

29

Figure element for images

30

There isn't any easy or semantic way to associate the caption, wrapped in a paragraph tag, with the image element itself. HTML5 rectifies this, with the <figure> element. When combined with the <figcaption> element, we can now semantically associate captions with their image counterparts.

Figure element for images

31

VIDEO

32

https://www.youtube.com/html5

HEADER

33

FOOTER

Forms allow for a new required attribute, which specifies, naturally, whether a particular input is required. Dependent upon your coding preference, you can declare this attribute in one of two ways:

<input type="text" name="someInput" required>

Or, with a more structured approach.

<input type="text" name="someInput“ required="required">With this code, and within browsers that support this attribute, a form cannot be submitted if that "someInput" input is blank.

The example on the right can be found here : http://wet-boew.github.io/wet-boew/demos/formvalid/formvalid-en.html

Required attribute

35

Get in Touch

WebEmail: jessiermyriam@gmail.com

Social MediaTwitter: twitter.com/myriamjessierLinkedIn: linkedin.com/in/myriamjessier

36