Htm491 authentic leadership

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Authentic Authentic Leadership Leadership

Transcript of Htm491 authentic leadership

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Authentic LeadershipAuthentic Leadership - - DefinitionDefinition

Simon Simon SinekSinek, a leader in inspiration and innovation, offers this as his , a leader in inspiration and innovation, offers this as his definition of authenticity:definition of authenticity:

““Authenticity means that the way we present Authenticity means that the way we present ourselves to the outside is a perfectly ourselves to the outside is a perfectly accurate representation of who we really accurate representation of who we really are.  That means, the outside world should are.  That means, the outside world should be able to guess what it would be like to be able to guess what it would be like to work there based on their experience... This work there based on their experience... This is not idealism, it's good business.  The more is not idealism, it's good business.  The more the inside and the outside match, the more the inside and the outside match, the more those on the inside will invest of their own those on the inside will invest of their own blood, sweat and tears to see the company blood, sweat and tears to see the company succeed.  This makes it much easier to match succeed.  This makes it much easier to match the expectations a customer has with the the expectations a customer has with the experience they will actually get.  And when experience they will actually get.  And when that happens, when authenticity really that happens, when authenticity really exists, loyalty results.”exists, loyalty results.”

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