Problems in the case •High cost of R&D.•High pricing.•Late entrant as an own brand.•Lesser known brand name.•HTC focused on the high end “prosumer” market.•Average product lifecycle were kept around 3 quarters.•Warranty risk.•Lack of App store.

Solutions for the case•R&D cost should be reduced to at least 3% of the revenue.

•It should had introduced it’s own brand earlier while it entered in ODM business in early 2000.

•HTC was focusing on the “prosumer” market, instead it should have segmented it’s market appropriately according to it’s product.

•Average product life cycle should be increased to at least five quarter’s and reduce warranty risk.

•HTC should develop it’s own Apps Store.

Best practices• Innovation through collaboration.•Introduced “touch technology” first in the world.•HTC chose the right strategy that transferring itself from a successful ODM to a successful mobile company with brand.•1st introduced to produce pocket PC with full color display.

PRESENTED BY• DEEPAK GAUTAM• AMOL• ANUPAM TRIPATHI• JEET SINGH• RISHABH• DIVYA PRAKASH• DHARMIK OJHA• ASHISH CHANDRA• VINAY• ABHISHEK SOMANI

THANK YOU