Hsg vortrag design thinking and garage
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Transcript of Hsg vortrag design thinking and garage
Consulting. Design. Agile Projects. Products. Innovation Hosting.
Design Thinking on SpeedOR: how to create a nice TV-remote and stop smoking
A warm welcome to our students of HSG!
Zürich, 20th April 2016
Walter Strametz, CTO - please follow me @WalterStrametz
20.04.2016 2
ti&m – Agenda
Self-Intro, Chinese wisdom and a rear-view mirror
Why do we think design?
It all begins in a garage
War stories (so-called “references”)
20.04.2016 3
Steckbrief ti&m
210 MitarbeiterSchweizKein (Near¦Far)-Shoring
Coole TechnikAgileInnovationDesign Thinking
«Traue keinem der nicht pogrammiert!»
www.ti8m.ch
Walter Strametz, CTO
Dipl.-Ing., IMD Executive MBAMember of the Executive board ti&m
Head of Mobile/IoT, Architecture and Agile
20
30
40
50
20.04.20164
Alumni – Beispiel Jack MaJack MaCEO Alibababit. ly/1J2vKOW
60
Before you turn 20 years old, be a good student.
…just to get some experience.
Before you turn 30 years old, follow somebody.
… go to a small company.
Do all the things that you are good at.
……don’t try to jump into a new area, its to late. a new
Work for the young people.…. invest in them,
and make sure they’re good.
ti&m – My Way
HAK Weiz(Stmk)
Uni Klagenfurt
Abroad term, Stony Brook, New York
Diplom-arbeitspreis
Ilogs
Startup
Workflow@UBS
Head of Development
ti&m, 1.0
Architekt
SBB
FoundingMember ti&m Bern
IMD
No1MBACH
ti&m, 2.0
CTO & Digital Leadership
Board Member
20 25 30 35 40
Uni Klagenfurt
Hands-on, relevant, direkter Kontakt, gute Umgebung
20.04.2016 6
ti&m – Agenda
Self-Intro, Chinese wisdom and a rear-view mirror
Why do we think design?
It all begins in a garage
War stories (so-called “references”)
HOW TO GET FROM
Here to there
20.04.2016 8
Some of the tools we use – Visualization is always a must in the ti&m garage.
ti&m –How we incorporate DT in Scrum (in the ti&m garage)
Source: Designing for Growth, Jeanne Liedkat & Tim Ogilvie (Publisher: Columbia Business School)
20.04.2016 9
ti&m –Multiple Flavours of Design Thinking
DesignThinking Prozess (David Kelley)
20.04.2016 10
ti&m – Agenda
Self-Intro, Chinese wisdom and a rear-view mirror
Why do we think design?
It all begins in a garage
War stories (so-called “references”)
20.04.2016 11
ti&m garage closes the innovation gap and turn their innovations into successful products!
ti&m – ti&m garage: Closing the innovation gap1
Ideate SelectInnovation
GapDevelopment
Introduction & Scale
Why innovation centers often fail: -- Customers are lost on the transit ion from
the idea to the product.- Existing Processes and si lo thinking
create firewalls - the idea cannot evolve. - Unrealistic and untested assumptions
drive the idea – disappointments are programmed.
Why the garage works: - Takes the tools from “the left side” of
innovation, ideation into the development phase
- Product is tested on the market as early as possible – so are the assumptions.
- Integrated and co-located teams support direct information flow – no slow processes.
- Time to market is key
1) Based «Br idging the Innovation Gap»
20.04.2016 12
Design Thinking helps to go beyond paving cow paths.
ti&m –What to look for
Get out of the box! … and into the garage!
Twist your head 180 degrees …. and focus on learning
Check where you are standing… and try to sell your product!
#1
#2
#3
Start a ti&m garage or an (internal) startup
Integration innovation and design thinking practices into your development cycle.
Test iteratively, visualize, find early adopters, release early. Look for a fast failure!
Scrum
20.04.2016 13
Be inspired by the ti&m innovation room and let your ideas grow by reducing to the maximum.
ti&m– ti&m garage
+ Design thinking
+ Agile Software Engineering
+ Excellent people
+ Vertical integration
ti&m garage
Ideas vs. hierarchiesFast launchesEmpowermentEntrepreneurship
Time-boxed and Co-located @ ti&m Obtain products rapidly within
3months
6months
9months
Innovation culture
20.04.2016 14
The garage is the physical melting pot of innovation, product iterations and market focus.
ti&m –Method overview: ti&m garage is based on Scrum
Backlog Tasks
Use t ime b locker for
the tools
ti&mgarage
Empathize Artefacts & ceremonies:- Ideation, e.g. Brainstorms- Personas and Immersion- Paper prototypes & wireframes- Immersion, Interviews- Gut Check
Fixed time block and budget, select tools you need that your product will pivot towards real needs.
Scale artefacts & ceremonies:- Find first customers- Measure success – data driven
decisions- Business model and its assumptions
Product & Pitch
20.04.2016 15
A typical ti&m garage lasts for 4-6 months or budgets about 20-30 months FTEs
ti&m –Phases overlap co-located in the ti&m garage
ti&m garage sets the stage for out-of-the-box innovations and speed. We create productive software within a short time frame to create the opportunity to learn from the market and also transform your company by building new capabilities.
FTEs
months
iterate
empathize scale
Optional field research- Deep dive into customers, the job-to-be-done and pain points- Researchers accompany customers for some time- Create insights for innovations: Our partners wil l ensure that
the research is “out -of-the-box”.
co-location in ti&m garage
20.04.2016 16
People inside the garage get transformed – new behaviours, understanding and communication structure evolve! This make ti&m garage a proper vehicle for digital transformation.
ti&m –a journey through the ti&m garage
Map current user journey& pain points
Create paperprototype &“Play” to discuss the solution
Vision, epics, stories for 1st
planning ready
Lo
w-R
es
. P
roto
typ
e &
In
terv
iew
s
Expedition Pivot – dump initial ideas
UX Lab
Party!
Research
Visualization happens inside the ti&m garage
DT tools as usually in-between sprints.
Analytics to proofbusiness model
Scrum development
1.0
CHF10,-
20.04.2016 17
ti&m – Agenda
Self-Intro, Chinese wisdom and a rear-view mirror
Why do we think design?
It all begins in a garage
War stories (so-called “references”)
20.04.2016 18
To be or not to be digital – Innovation Mobiles Payment
Time-To-Market Customer Benef it Agi le
6months
Design, Frontend and backend integration by ti&m.
5months
State of the Art Smartphone- & tabletbanking solution of BCV.
Frontend & backendintegrationby ti&m.
To be or not to be digital – Innovation BCV Smartphone & Tabletbanking
20.04.2016 19
Time-To-Market Customer Benef it Agi le
To be or not to be digital – Success stories
Social Banking B2B-Community
(Web & Smartphone) with approx. 8000 members for Credit Suisse –
developed & hosted by ti&m.
9months
Innovation Corporate Cash Suite Innovation EamXchange
6months
Multibanking Cash Suite for Corporate Customers
Running on Desktops & Tablets.
Design, Frontend & Backend by ti&m.
Time-To-Market Customer Benef it Agi le
20.04.2016 21
To be or not to be digital– Innovation Responsive Portal
Time-To-Market Customer Benef it Agi le
11months
One solution for Web 2.0 including all mobile channels smartphones and
Tablets & Browser - OS independent.
20.04.2016 22
6months
ti&m designed and provided API and smartphone solution to enable Sanitas with new digital business models.
To be or not to be digital – Innovation Smartphone
Time-To-Market Customer Benef it Agi le
20.04.2016 23
custom-bike financial AG
Finma approved escrow process as financial intermediary.
We support custom-bike financial to build an innovative and service based solution to to provide escrow payment functionality to e-Business platform
Scope of the platform it is to make international payment possible via a trusted body that guaranties both parties involved in the transaction.
Modern on-boarding solution based on video streaming will be implemented to guaranty KYC principle and compliancy with Finma guidelines for Money Laundry and Anti Terror Act.
Passion is the driver to find new road also in financial services
Time-To-Market Customer Benef it Agi le
To be or not to be digital – when innovation meets passion
9months
Wir digitalisieren Ihr Unternehmen.
Consulting. Design. Agile Projects. Products. Innovation Hosting.
ti&m AGBuckhauserstrasse 24CH-8048 Zürich
Belpstrasse 39CH-3007 Bern
Telefon +41 44 497 75 00E-Mail [email protected] @ti8m_agFacebook ti8m.ch/fb
www.ti8m.ch
More info in LinkedIn
ti&m garage
Bimodal IT