HS.fi/MobiiliFinland’s largest mobile site

HS.fi/Mobiili is the largest mobile service in Finland

213.3.2009Helsingin Sanomat / Kurkijärvi

• HS.fi/Mobiile weekly unique visitors more than 66 000 (DoP Visual Site) • That’s more than 70 % of Sanoma News mobile traffic!

• Media sales started in 2008 with pilot campaigns with Sonera (click-to-call), Nissan, Fonecta (CPC/download), Nokia, Verkkokauppa.com• Three releases in one year (rel 1 07/2008, rel 2 10/2008 and rel 3 12/2008)• Even with aggressive pricing moves in 2009, media sales remain brisk• Sufrport Awards -finalist, Sanoma Award -finalist 2008, Grand One -finalist 2009

Rel 1

Rel 3

Rel 2

More than 300 000 page views, visit lasts for close to five minutes• Growth has been excellent in both visitor numbers and page views• Average time on site has gone from 2 min 47 s (week 35/2008) to 4 min 57 s

(week 4/2009)• Active feedback management; 99 % of feedback positive (”will use service

again”)

428.1.2009Helsingin Sanomat / Kurkijärvi

Key functionalities:• Excellent news service

(HS.fi:n web news in mobile format)

• Best sports score service (live results, fixtures, tables)

• Mobile links (HS.fi/mobiili is thestarting page for mobile browsing)

• News Videos

• Daily poll

• AdManager Integration

• Free Mobile Weather

• Best comics: Viivi & Wagner, Fingerpori

• Text version for increased handset support

Usage numbers show commuters most active, mobile also has a ”third hump”• Breakdown of daily use shows

differences between mobile behaviour• Online: two peak times• Mobile: a third peak time e.g.

”hump” in the figures late in the evening at bedtime

• A new media for a formerly medialess time

iPhone was the deal-clincher: biggest mobile handset at HS.fi/mobiili• A good browsing experience is essential to creating successful services: a combination

of optimizing for different technologies and waiting for the potential userbase to grow• Finding reliable analytics data is a challenge: HS.fi/mobile uses DoP (Omniture)

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Thank you!

• More information• xxx.xxx@Sanoma.fi• xxx xxx xxxx